His words are not untargeted, the national economy after World War II is enough to be described as taking off, and with the rapid development of the economy, many industries have been greatly expanded, such as movies, automobiles, oil, ships, military industry....

With the increasing improvement of people's living standards, culture and entertainment are naturally indispensable, and the same is true for the newspaper industry.

Many people in the conference room nodded, agreeing with this remark, which is indeed the case, and this is enough to see that this domineering son does not know about the newspaper, but has accurate investigation.

But everything is easier said than done, and it is not something you can do if you want to do it.

"Boss, I have a question."

Chen Jun saw the Chinese woman below him ask, "Please speak." ”

"A comprehensive daily newspaper is the wish of many newspapers, but why are you sure that we can successfully transform? Even if the transformation is successful, how can the big newspapers follow suit? How are medium-sized newspapers also transforming? She asked, after a moment's silence.

"Isn't there a saying in the East that it is difficult to turn around when a ship is big? I don't think the New York Times and the Los Angeles Times would dare to give up the million-dollar readership market and take a huge risk. Chen Jun said slowly

Adjusting the direction of the enterprise company is a matter that needs to be replaced, and a certain Qiandu company that is as strong as modern times has not seen the outrage on the Internet?

Don't know that your Internet status is declining and your revenue is declining year by year?

See what, you can make money lying down every year, who dares to have the courage to try to enter a new field, give up the original powerful basic market, and make directional adjustments to the company.

It's okay to make results, but if you don't make results, you just wait to take the blame.

He thought for a moment and continued to smile, "As for the medium-sized newspaper to follow up tentatively, there may be results, but losing the starting advantage is destined to only eat ashes behind our backs." ”

Everyone listened quietly, and they all knew that there was still a key issue that had not been resolved.

"I know you want to know why I'm so sure I can make a successful transition rather than fail, and that comes to my next question."

"Third!"

Chen Jun's voice sank and he looked around at everyone: "The Daily Headlines will be printed in color, and this will be the first and probably the only color printed newspaper in the United States." ”

Wow!

Everyone present was shocked by the news, and immediately in an uproar, Vice President Wilde stood up, "The use of color printing will cause us to only have a meager revenue, and it is difficult for us to continue to develop." ”

In this era, although the color printing technology is mature, the price is relatively expensive, so the profit can barely meet the cost of newspapers and pay the wages of employees.

"Don't worry, I'm not concerned about revenue at the moment."

With a huge readership market, why worry about advertising not taking the initiative to find the door.

"In addition to the use of color printing, news should be concentrated, use more charts, and actively cater to the fast-paced reading habits of the crowd."

Chen Jun's series of methods all have templates to follow.

Founded in September 1982, Rice Today is the only color national English-language daily newspaper in the United States, attracting readers with color layout, concentrated information, multi-use charts, emphasis on sports reporting, and easy access to the information they need.

In less than two years, it jumped to the third place in the United States in terms of circulation, alongside the New York Times and the Wall Street Journal, two century-old newspapers that have been deeply rooted in readers. In its fourth year of existence, the newspaper has become the largest daily newspaper in the United States in terms of actual readership.

Its news content is known for its fast-paced, multi-graphic, short messages, which respond to the needs of most audiences who crave positive, relaxed, bright and happy news information.

"This is a detailed suggestion for the layout and editing of the newspaper and the content of the newspaper, you can refer to this." He took out a copy from his side.

Chen Jun did not underestimate the power of typesetting editing, and these were suggestions based on the best-selling newspapers at home and abroad.

In contrast to the long-winded, twisted news of this era, these avant-garde designs will definitely be amazing!

As for the title, what shock, roar, and suspense are all available, which is an unexpected joy.

"Oh, by the way, on the first page of the planning plan, there are some plans that I have for making a name for the newspaper and attracting readers, you can also take a look at it and give me some suggestions."

Chen Jun sent the documents to the management one by one.

When he got his hand, some of them looked at it at random, and suddenly his fingers froze, his eyes widened, and he gasped.

When the others saw this, they opened it and looked at it, and they also had hellish expressions.

They've never seen such a bold and avant-garde design.

Crazy!