577. 100 million a day, sky-high advertising costs
After sending the message and deciding to go to the end, Li Kang asked Wang Qi with a shy face on the phone: "Minister, let's read the APP and receive advertisements, right?" ”
Don't let you dig the foot of the wall secretly, this kid is ready to blatantly dig the foot of the wall.
But his vision is good, and his positioning is very accurate, Wang Qi can't help but want to laugh, advertising in other places, how can there be a direct call on Yihang Changyu? It's strange that I'll look for it.
I have downloaded the Yihang Reading APP and have not uninstalled it so far, I can't say that it is 100% there, and fifty percent of it must be there.
Yes, and maybe it's the person who looks at the starting point on the first voyage reading, and the advertisement that puts the starting point on the first voyage reading can be called accurate delivery, which is hundreds of times more reliable than the target users of big data analysis.
"Huh." Wang Qi sneered and mocked: "Sell, 100 million a day, give you a headline advertisement, hehe, do you dare to buy it?" ”
Who knew that after these words came out, Wang Qi did not hear Li Kang's confession as expected, but heard the broadcast of the calculator on his side.
Is this still the account?
Li Kang really counted the account, today's sneaky little advertisements have increased the number of downloads of Qidian a lot, and the effect is ...... to promote another reading APP with better functions in the reading APP
Li Kang conservatively gave an estimated installed capacity of 10 million.
The ratio of installed capacity to payment, the current starting point is about 3-4 to 1, that is, more than 2 million active users, plus new users because of discounted revenge consumption, 100 million a day...... It seems like...... It doesn't seem expensive!
After all, yesterday alone, the number of users who just reached 100 million consumed 5.7 billion, and it seems that they can quickly return to their original costs.
"Minister...... Do I buy a three-day line? Li Kang asked cautiously, but the meaning of his words shocked Wang Qi.
This kid is so floating, he dares to buy 100 million ads a day?!
What's the matter, buy it for three days?
Qidian basically operates independently, so before Li Kang reported it, Wang Qi didn't know about the 5.7 billion, otherwise it wouldn't be 100 million.
Yesterday's account was 5.7 billion, not counting other rewards and the like, Li Kang did float.
But after floating, he felt a little expensive, and the meat was ...... There is a loss, no, a loss of 100 million losses, so he asked Wang Qi after discussion: "Minister, can we get a 20% discount?" ”
This is the correct way for Li Kang to open it, Wang Qi quietly breathed a sigh of relief.
"Okay."
Eighty million a day, it seems ridiculously expensive, but Wang Qi and Li Kang both know that this back door is wide open, it is simply ...... Chrysanthemum invited!
How much did Yihang Group spend on Yihang Reading and drainage?
Not to mention the cost of software development, what does the data of Yihang Group support this kind of thing that Li Kang doesn't understand, a single red envelope, billions were sent out that day!
The reading coupons in the back are not considered to cost money, but the ones issued in front are all real money.
These billions, coupled with the continuous advertising investment that accounts for a lot of resources but the price is not easy to define, this has more than 100 million installed capacity.
Li Kang and them belong to their peers, and advertise at the door of their peers' homes, if it weren't for the fact that in Wang Qi's heart, he is not only the old club, but also the pillar of the Optimus Alliance of Reading Online Literature, 80 million, there is no door!
Even if you give 800 million, there is still no way!
Therefore, a joke like a sky-high price can just block the mouths of other people, especially the mouths of insiders of the Internet Literature Alliance.
Li Kang believes that the number on the contract will definitely be 100 million, but it will be marked with a 20% discount, which looks more shocking, and it also sets a hurdle for various websites in the future.
If you want to advertise, you can, but 100 million a day, other websites will definitely not be able to pay for it.
From the perspective of the ability to mobilize resources, Qidian is far from the Ministry of Internet and Culture, but judging from the cash on hand now, the headquarters of the Department of Internet and Culture and all other websites combined, I am afraid that it is not as good as Qidian, which has just made a lot of money!
Qidian's recharge system has almost collapsed since yesterday.
Li Kang and Wang Qi verbally agreed that they would advertise three days before the 11th holiday, which was the golden time, so that 80 million a day would be more worthwhile.
What's more, the Yihang Reading APP will also spend a lot of money on itself on the eleventh day to advertise again, and the starting point is just right...... Rub, rub.
Reached an agreement with Wang Qi, Yihang Changyu APP didn't know that its eleventh promotion was going to be rubbed by its brother Qidian Chinese Network APP, and its father Wang Qi directly put it in the most conspicuous position on the homepage without it knowing...... Rented out for three days!
The purpose is to divide its stream.
This thing was done blatantly, but it was also because of the positioning of Yihang Chang that Wang Qi dared to be so generous.
The purpose of Yihang Reading is to support rather than make a profit.
It's only because its other websites can't form competitiveness that it has a free reading and strings everyone together.
Anyway, the people on both sides will sign a contract for this matter, and then stipulate that this will be paid in the year of the monkey.
Although Li Kang's flesh hurts when he thinks of this money, but when he thinks of the effect that the promotion can bring in the past three days, he can't close his mouth when he smiles.
After the group after reading and screening by Yihang, the conversion rate is high, and in the case of no advertising, it has brought him millions of installed capacity in these days because of its fame.
I regret feeding the meat into the mouth of Qi Dian or Li Kang, a wolf cub.
Li Kang has 90.03% of Qidian's shares, Qidian makes a lot of money, and Li Kang also makes a lot of money.
This is also because Wang Qi didn't know that Qidian had been given to him by Li Kang for nothing, and thought that they were all internal assets of the group, otherwise he wouldn't dare to open the back door so openly, which is convenient.
This wave is not a loss!
Thinking that everyone has worked hard, Li Kang, who has always been a bit of Li Peel attribute, gave a bonus with a big stroke, 3,000 per capita, which can be regarded as a benefit on the National Day.
Although he always felt that a piece of meat was missing, Li Kang understood that if he wanted the horse to run, he had to feed the grass.
This wave is good, and it is not human to not pay bonuses.
His motivation for his previous work came from bonuses, and to be honest, his work was never heavy, and he was only responsible for a few authors from beginning to end.
And now the editors who have hundreds or thousands of authors under their hands are tired, and the price reduction activities have to be communicated one by one, and even the content of the contract with the author has to be changed in the future, and this money is what they deserve.
After thinking about it, Li Kang communicated with the logistics department again, and gave everyone an additional 2,000 yuan stored value card of Xianding hot pot.
……
Thanks to the big guy and the young lady, the good name has made the dog stand in line, provocation, book friend 20200218, my mother's reward.