Originally, more than half of the money that had been steadily received was lost, and the price of five cents per thousand words was directly reduced to one cent per thousand words, not to mention the reaction of the online literature department, the author was going to make a fuss!

Li Kang put out other data.

This time it's not the data, it's a collection of readers' comments.

He deliberately singled out the readers who were sorry to the author and said that the book was good but they didn't have the money to subscribe to such content.

Then Li Kang raised the issue of the resurgence of the "public account".

This time, the editor-in-chief looked at his watch (qíng) no longer as if he were a playful child, but thoughtfully.

After all, the sensitivity of the operation side is poor, but Li Kang has been talking for so long, and General Manager Zhou also understands.

He looked at Li Kang and frowned slightly and asked, "Editor-in-Chief Li, what do you mean is that it is the price of online articles that restricts the purchasing power of readers, making them consume from time to time...... Cautious? ”

After thinking about it for a long time, General Manager Zhou came up with a suitable word, cautious.

It is not appropriate to directly say that the reader picks the door, and the respect that the gold owner's father should have has to give.

"Yes, that's it!" Li Kang happily patted General Manager Zhou's shoulder and praised, and praised General Manager Zhou's face a little ugly.

After all, in his opinion, although Li Kang became the editor-in-chief, they were still at the same level in name, and his qualifications were much thicker than Li Kang's.

The change in the table (qíng) on General Manager Zhou's face, Li Kang completely noticed.

Although he was young, after a little thought, he understood the key.

Only I know that I am the boss of Qidian, and in the eyes of the general manager, Qidian is also divided into two (tào) systems.

It seems that there are some things that need to be done.

But it is important to solve the current problem first, Li Kang smiled slightly, took his hand off General Manager Zhou's shoulder, then cleared his throat, and continued: "What General Manager Zhou just said is what I want to say, we lower the price, but it will stimulate the consumption of readers (yù). At the best time of our last year, the subscription ratio was about 12, and once we cut the price, the average subscription ratio of the whole site will definitely be reduced to less than 10, or even lower, according to my own estimation of the price and consumption rules, the sales will not necessarily be lower than now, and the reader's consumption habits will be better. ”

Li Kang looked around and continued: "As for what price is appropriate? It is most appropriate to drop directly to the end, so that there is no way for others to drop and there is no way to start a price war! They're still scoring five points per thousand, and we've already scored one, so you can imagine whether the paying readers of other websites will flock to it? Sale big promotion, the first to eat crab is the most effective. Now that the cake of online articles is getting bigger and bigger, and the operating costs of websites are almost unchanged when there are more readers, the price reduction is an inevitable trend. Ladies and gentlemen, should we do it first or wait for others to do it and then follow suit, have you considered it? ”

These words made the conference room silent again, and Li Kang's words were indeed the truth.

If it is really because of the price that makes readers reduce their subscriptions, in the case of a large increase in website readers and an increase in revenue (qíng), most websites will definitely reduce the price in order to increase sales if they look back.

As for how much price reduction is appropriate, how much is the balance of 1,000 words, that is what each website needs to verify by itself.

But there is no doubt that the first one to reduce the price will inevitably attract a large number of readers, and it is better to do it first than to follow the trend to reduce the price.

Everyone present originally thought that it was a child's play, but now under the guidance of Li Kang several times, it has become an indispensable one, and everyone's focus has shifted and the price issue has begun to be discussed.

Li Kang couldn't help but feel a little proud in his heart, Brother Xiaokang's words were still convincing.

"Editor-in-chief, isn't it inappropriate to drop to one thousand words all of a sudden?"

"One thousand words is the bottom line of the online article, we dropped to this number at the beginning, our website will definitely be able to make money, but the average cost of other websites is higher than ours, and it is really hard to say whether it can make money. Now we consume 34 yuan per capita, and once it drops to one per thousand words, the per capita consumption of readers may reach more than 40. Looking at this modeling, I specially asked the top students of the Department of Economics of Imperial Capital University to do it. ”

"The price...... Or ......"

"Is it too low? If we don't drop to the bottom at one time, how can we let other websites have no room for price reduction? ”

Li Kang cleverly brought out the price of online articles in his mind when he was in college.

The price may seem intimidating, but he's definitely well thought out.

With 80 million users, you can make money with a thousand words, and you can even make more money, but other websites have a small user base, especially those websites in the past of the Internet Literature Alliance, which are likely to have no way to live.

When the website can't afford to support the author, where will the author go? Nature is the most profitable starting point.

With a large number of authors and a large number of readers, even if it is a thousand words, the starting point is not afraid at all.

It's just for readers to buy in groups, anyway, there is a fixed manufacturing cost for such a thing as text, but the sales volume is unlimited.

It hurts people with this, and it can't be lowered directly, so that you don't even have room to reduce the price even lower, but you are losing money and I am making money, then you can't live, and I will live better and better.

The user base is large, and there are many subscriptions, and if it can really meet Li Kang's expectations, this price can even be reduced again.

However, at that time, it is no longer meaningful, and after a thousand words, the price is no longer a reason to restrict readers' subscriptions.

At that time, readers who have a sense of genuineness, even if they don't have much money in their hands, can buy and buy at will, and the subscription of Qidian will inevitably explode.

What did the subscription explosion bring? In addition to the massive subscription earnings, there is another channel. ，

That is advertising, and the advertising fee will inevitably increase when the time comes, and it is a fool not to rise.

At the same time, because there are more people watching, the IP value of the work will also rise, and Wanding and Qianding are naturally not the same concept, and the influence of the work book (shēn) is not at the same level.

Compared with subscription, this is the big head, as long as the copyright can be sold, let alone a thousand words, even if you subscribe to a thousand words, don't ask for money or even post money upside down, the author will happily agree.

But the authors who can be adapted are only a part of it after all, and for the majority of the streets, subscriptions are still the bulk of the income.

Many people pointed to this to eat, and when they saw the opening point and raised their hands, they cut eighty percent, and the author is very likely to rebel.

So after convincing everyone present with various reasons, their next task was to go back and arrange for the editors in charge to convince the authors to accept the new price of a thousand words.

……

Thanks to the big guy Qilin'er, Jiang Wei, Miss Interpretation, and dreammerbc for their tips.