Last month's monthly sales were more than 200 million, even if there is a reason why Qidian enjoyed another network-wide promotion in July, there are also reasons why readers can only watch the genuine version now.

And at this time, in the fiery heat of Qidian like cooking oil, a thing that had been extinct a long time ago quietly appeared again.

That is the "public account", a few or a dozen or even dozens of people with common hobbies raise funds, recharge money to an account, give all the books that everyone likes, and then use this UC book alliance to share everyone's expenses in disguise, so that you can read it casually, at will.

It is also because piracy is completely gone that this situation has appeared, and in the past, most readers who couldn't afford to pay for it, BQG started.

However, this is mostly among students, and people who have income after going to work are not going to do this.

But this is also because reading books is too expensive, just look at the books you want to read, people who have more time may spend hundreds of thousands of yuan a month, which is also a lot of money.

So at the current starting point, if you don't particularly like a book, it is often after seeing the free chapters, the reader will reluctantly change the book.

Although subscribing to a book is a small amount of money, it is no longer small when the small money accumulates.

In the past, there were one or two million active readers, and the total sales volume of one or two million serialized periods was only one or two million, and just such a little income was barely supported by the income from copyright settlement at the end of the year and a large number of subscriptions to completed works.

The total income is so little, and the company's employee benefits are so high under the means of the former editor-in-chief Li, and the starting point at that time does not dare to reduce the price, because once the price is reduced, the next thing to face is to make ends meet, and the company goes bankrupt.

But now it's different, more than 80 million active readers have brought more than 2 billion sales to Qidian in a month, and the profits during this period are a little scary.

And Li Kang now feels that it doesn't make much sense to simply make a lot of money, but it is of great significance to promote the online article.

To a certain extent, Li Kang and Ji Neyan's thoughts coincide.

However, Ji Neyan has never been at the bottom in his life, and he is not very sensitive to price reasons, but Li Kang, who has been lonely since he was a child, can understand the pain of wanting to read books but not having the money to subscribe.

Let alone...... Although Li Kang, who got into the eyes of money, thought of righteousness in his heart, in fact, he had already calculated it, and he might not lose money by doing so, and it was even difficult to make less money.

So at the regular meeting a few days later, he gave the price of ......

Be......

Raising his arms high, his index finger erect, and facing the sky, Li Kang stood up and said loudly: "A thousand words, one point!" ”

This price is like a bomb, blowing everyone up.

Li Kang wanted to reduce the price, they all knew that it had already passed the gas, but they never expected that it was this price reduction method, and the price of meat was directly reduced to the price of cabbage.

Still let people eat without eating?

I thought that a nine-fold discount was the limit, and it would be a seven-fold discount to die, but this thousand words is a two-fold discount!

Compared to before, it's like not wanting money at all.

All the editors-in-chief, including the general manager's series of operations, looked at each other, Li Kang is stupid?

In this way, the author has no income, and the website has no income, which is simply self-destructive.

The conference room was quiet for three minutes, and Li Kang's new official threw out such a big thing when he took office, and they couldn't figure out whether this was the meaning of the boss or Li Kang's own meaning, and they all didn't know what to do for a while.

After being silent for a long time, the editor-in-chief of the history group, who had the best relationship with Li Kang, boldly asked, "This is ...... What does the editor-in-chief mean or does the boss mean? ”

Li Kang had no intention of concealing it, and said directly: "This is my idea, Minister Wang doesn't know about it." ”

It was obvious that all the editors-in-chief and even the general manager were relieved, and then everyone looked at him as if they were looking at a foolish child.

“……”

Liwei is here to do it.

If you don't convince them, you won't know how many eyes Brother Xiao Kang has.

The situation was quite complicated, but fortunately, Li Kang was well prepared.

He projected the prepared information onto the screen and began to analyze the data one by one: "Have you noticed that after cracking down on piracy, we have started to subscribe to the ...... Instead, it went up! ”

"We used to have a subscription ratio of about 20 or more, but now our subscription ratio has gone up to 31! Out of 31 collections, there is only one month subscription! There is no doubt that the rate of authenticity is decreasing. However, due to the repeated increase in website performance and the rapid increase in users, this problem has not been noticed. However, the problem does not exist because no one is paying attention, and our subscription ratio is rising, which is an ironclad fact! ”

Li Kang's words caused everyone present to reflect.

But what Li Kang wanted was not to reflect, the reason was already clear to him, so he directly began to say the reason: "Obviously, after cracking down on piracy, the subscription ratio should decline rapidly, but we only dropped a little in October and November last year, but then it began to rise again." We have a lot of users, but their willingness to spend money is not so strong. ”

These data have always been there, but no one thinks about why this is happening, anyway, the website has been making money, and it is making more and more money, ordinary people naturally don't think about it deeply, but Li Kang noticed it, when he was still the editor-in-chief.

At that time, I noticed it, but I didn't think about doing it too much.

But now that he is the editor-in-chief, he is qualified to make the rules and reshuffle the Qidian.

Clearing his throat, Li Kang continued: "But it's not because the quality of the books on our website has deteriorated, you see, before being acquired by Yihang Group, our active users spent an average of 13 yuan and 6 cents per month, but now the average monthly consumption of our users has reached 34 yuan and 7 cents 1. I didn't include the data in July, because there are special circumstances in the two months of this year and last year, and there is no reference value, and the subscription ratio has increased because we have more books, and there are too many books in the user's bookshelf, and the money spent on online articles is so much, and the subscription ratio has naturally risen. ”

As soon as such a conclusion came out, everyone breathed a sigh of relief, according to what Li Kang said, if this is the case, it is really a good thing, the scale of users has expanded dozens of times, and the average monthly consumption has also increased by 21 yuan, so what reason does Li Kang have to reduce prices and destroy today's good situation?

Isn't that stupid?

It must be known that today's starting point, as long as you play steadily and steadily, play the card of wild dog male and suspense writer at eleven as planned, and then launch various comic masterpieces, you can steadily enter the club of hundreds of millions of users and achieve the goal of becoming a world-class platform.

But Li Kang's current efforts to carry out these reforms are really a blessing and a curse.

……

Thank you for the big guy Qingluu, Miss Interpretation, my mother's reward.

Thank you Joddy for catching insects every day and working hard.