Lead:

In modern society, this method of borrowing celebrities has been widely used in the fields of politics, economy, culture and diplomacy, and it has a tendency to expand day by day. Clever use of celebrity effect can be regarded as a strategy and technique to improve the image of your own products and expand the influence of your products. As long as you use the celebrity effect skillfully, you can bring corresponding economic benefits to yourself.

There is a publisher in the United States who has a batch of unsold books that he can't get rid of for a long time, and in order to sell these books, he racked his brains and couldn't come up with a good solution. One day, while watching the news, he saw the president giving a speech, and suddenly he came up with an idea: send a book to the president. The president, who was busy with government, did not want to dwell on him, so he replied: "This book is good." The publisher advertised in the name of the president: "Now there are books that the president likes for sale." So, the books were snatched up.

Soon, the publisher had another book that could not be sold, and sent another book to the president. The president once tried to ridicule him, so he said, "This book is terrible." When the publisher heard this, his mind turned, and he advertised again: "Now there are books for sale that the president hates." "Many people rushed to buy them out of curiosity, and the books were sold out.

The third time, the publisher gave the book to the president. The President has learned the lessons of the first two times and has not replied. The publisher advertised again: "There are books that are difficult for the president to conclude about, and I want to buy them as soon as possible." "It was sold out again, and the president couldn't laugh or cry, but the businessman made a fortune in the name of the president.

The bookseller in the above story is undoubtedly clever, and he knows how to use the president's fame to his advantage. This is known as the celebrity effect. The so-called celebrity effect refers to the effect of attracting attention, strengthening things, and expanding influence achieved by the appearance of celebrities, or the psychological phenomenon of people imitating celebrities.

In the economy and society, this method of borrowing celebrities has been widely used in the fields of politics, economy, culture and diplomacy, and it is likely to expand day by day. Clever use of celebrity effect can be regarded as a strategy and technique to improve the image of your own products and expand the influence of your products. As long as you use the celebrity effect skillfully, you can bring corresponding economic benefits to yourself.

At the 1963 Olympics in Berlin. Black American track and field star Owens wore German Adidas sneakers to win four gold medals in a row. Adidas shoes are also famous all over the world and sell well all over the world. Since then, sporting goods and sportswear manufacturers have asked sports celebrities to wear and use their products, and even asked them to directly advertise and recommend the manufacturer's products. Some international stars are often invited to advertise foreign products. French star Alain Delon, who is world-famous for the movie "Zorro", appeared in an English-language campaign for a collection of sunglasses; Japan's Sony Corporation's video ad features soccer superstar Tobelle kicking his feet and kicking a shot; British rock star Sting appeared in a Japanese Kirin brand beer commercial. In the 70s, the American public was even more accustomed to celebrity advertising.

An American psychologist once conducted an interesting experiment when he gave a lecture to a university psychology student, introducing the students to a world-famous chemist. Then the chemist said that he had discovered a new chemical that had a strong odor but was not harmful to humans. I'm just here to test everyone's sense of smell. Then he opened the cap of the bottle, and after a while, he asked the students who smelled it to raise their hands, and many of them raised their hands, but in fact the bottle was nothing more than distilled water, and the "chemist" was a German teacher invited from another school.

Because of their belief in celebrities, children are prone to blind obedience to celebrities, and thus easily accept the hints of celebrities. However, due to the children's own characteristics, they are mostly attracted by formal and superficial images, so most of the celebrities they love are singers and movie stars, and there is a phenomenon of star-chasing.

Celebrities are groups that people have more contact with in their lives and are more familiar with, and the celebrity effect is because of the influence of the celebrity itself, and when it appears, it achieves the effect of expanding the situation and strengthening the influence, which is the celebrity effect. Of course, the application of celebrity effect is very common, first of all, in terms of advertising, almost most of the advertising is using the celebrity effect, because the audience's like, trust and even imitation of celebrities, which is passed on to the like, trust and imitation of the product, which is a typical method of using the celebrity effect.

Of course, in the film and TV series market, the celebrity effect is also widespread, with the influence of celebrities, to quickly increase the popularity of the film, and at the same time use the personal charm of celebrities to enhance the enjoyment of the film, these are the applications of the celebrity effect. This is also the case in other social lives.

There is a popular saying in Hollywood: "Whether a person can succeed depends not on how much knowledge you have, but on who you know." "The highest standard for knowing people is to know celebrities. Celebrities have a certain influence on social life to varying degrees because they have a high reputation, and if you know some influential celebrities and are good at using their influence, then you can easily meet more people you want to know, and you can easily succeed.