An Manman explained the positioning and advantages of this project to his colleagues who had initially communicated with Jensen, and the big guys also began to be busy sorting out the marketing selling points, matching the publicity renderings, and the soft, wide, hard and wide synchronization, and some colleagues also began to contact the advertising channels and seize the layout······

Today, An Manman came to Jenson with a bunch of materials to discuss.

"Mr. Jian, this is our preliminary collation of the housing price trend in Luozhou City in the past two years, the housing price range in the urban area of Luozhou City is 06,000 yuan/㎡ ~ 20,000 yuan/㎡, and the price of high-end real estate has broken through to 30,000 yuan/㎡..."

"Well, in the past two years, the room fluctuation in Luozhou urban area is still quite large, especially the grades are different, the economy is better, you can buy high-quality housing, and the economy is weaker, you can only barely live."

"However, then again, this project is under construction, and last time it looked like it was mainly 3 bedrooms, right?"

"Yes, the last time we went to the field to inspect the construction is 3 houses under construction, it is expected that 2 years later, there will be 4 rooms in the second phase, Beihai District has a large area, high plot ratio, 3 bedrooms and 4 bedrooms will be the future residential demand, with the education facilities to keep up, the residential demand for families as units will continue to increase..."

"Well, at present, most of the houses in Luozhou City are mainly promoted with 2 bedrooms and 3 bedrooms, and [Wanshi Yunding Villa] is mainly promoted with 3 bedrooms and 4 bedrooms, which is a good tipping point, I think a good marketing campaign will have a different effect."

Jenson smiled:

"Well, look forward to it."

"By the way, regarding the housing price, according to market research, from the perspective of customers' purchasing power and desire to buy, we suggest that the selling price of 12,000 yuan/㎡ ~ 15,000 yuan/㎡ can be put on the market."

"Well, after talking about it last time, I also communicated with Wanshi Group about this pricing, and they are willing to open the market as a breakthrough point, and the price is the most profitable, so it can be pushed to the market at a price of 9,000 yuan/㎡-15,000 yuan/㎡."

"Really? In that case, we can set up some limited purchase discounts, prepaid discounts, and more marketing tools to attract customers..."

An Man was a little excited, adding:

"This kind of price in Luozhou City, it can be regarded as a strong advantage, the quality of the house is good, the price is real, it is really worth the money. Therefore, as long as the marketing is done well, it is still possible to achieve the development goal of Wanshi Group to quickly seize the real estate project in Beihai District..."

Jenson looked at An Manman and smiled, showing an expression of approval.

······

In the past few days, the marketing center on Jensen's side has entered the construction preparation stage, and An Manman's team has preliminarily formulated the time schedule for online and offline marketing, and has also won some advertising pages, so An Manman is communicating with the team to determine the final promotional map, promotional copy, publicity channels and so on.

According to the determined pre-sale price and the address of the marketing center, An Man pointed back and forth among his colleagues:

"Xiao Cao, your text font needs to be adjusted a little more to make the text look clean under the background that is closer to nature! You can see how this price is highlighted, and you can discuss the specific effect with Xiaobo..."

"Okay, Sister An!"

"Xiao Zhou, what you need to focus on in this copywriter is to return to humanity and fit the direction of children's education and growth with a natural living environment.

"Lili, the offline supporting activities of the sales center, you sort it out for me to confirm."

"Xiaoqian, your copywriter, the focus of the marketing article, can be highlighted in this way: for example, in the landscape greening design, the use of luxury garden techniques, take the initiative to create a garden height difference, relying on trees in different seasons, catering to the natural ecological forest in the Beihai District, the unique scenery of the artificial sea area, so that this project is more natural and livable charm...

At the same time, part of the modeling combines rockeries and shallow water to create a three-dimensional garden landscape. The internal design of the project is transparent, square, comfortable, spacious and bright, and the layout of each building and the spacing between the buildings are impeccablely wide and comfortable······"

An Manman looked at the computer and continued to add:

"These renderings given by Mr. Jane, these ones, these photos, you can put them in and match the text, so that the picture and text effect will be more three-dimensional."

······

After a while, Lili came over again:

"Sister An, this is the activity plan that has been preliminary, take a look."

An Manman took the information and looked through it:

"Very good, a variety of marketing strategies in parallel, there are regular prepaid cash, house viewing gifts, house purchase lottery, etc., however, I think there is something to add, I will ponder the specifics."

"By the way, although the marketing center is located in Luozhou City, the house viewing service in Beihai District must also do a good job in docking activities..."

"Okay, Sister An! I'm docking with Zhao Dali..."

······

Jensen came to find An Manman and wanted An Manman to guide him through the preparations for the sales center:

"Mr. An! You see, when it is convenient, let's go to the marketing center to see if there is anything that needs to be optimized or improved. ”

"Yes, I just want to go to the scene to see if there is any breakthrough in the marketing experience..."

An Manman asked his colleagues to see if there was anything they wanted to accompany:

"Sister An! I can't go, I have several advertorials in my hand that need to be finalized, and the website is urgent..."

"Me too, it's not easy to grab the gold page, I have to talk to the bus group about advertising."

"I'd like to go, but my promotional poster hasn't been finalized yet..."

······

It seems that everyone is very busy, and An Man is about to leave, when Shi Xiaobo stood up and said weakly;

"Sister An! I'll go with you, I can come back and work overtime, anyway, I just want to go to the sales site to have a look. ”

"That's good! Let's go together. ”

······

Jensen and Zhao Dali waited downstairs in [Zhongda], watched An Manman and Shi Xiaobo come out together, and said:

"Then get in the car, we're ready to go."

Zhao Dali added:

"Mr. An! You sit in the front, we sit in the back..."

After Jensen got into the car, he smiled at An Manman and motioned for An Man to buckle his seat belt.

The car started and drove towards the Star Mall, although everyone didn't speak in the car, but Shi Xiaobo's eyes couldn't help but look at Jensen and An Manman, who were sitting in the front row...

······

Everyone came to the Star Mall alone, the Star Mall is located in the center of Luozhou City, and it is also a landmark shopping mall in the city, this other party is the most familiar to Shi Xiaobo, and the person in charge of the shopping mall will greet Shi Xiaobo warmly as soon as he comes.

[Wanshi Yunding Villa] is located on the first floor of the Shida shopping mall, in a prime location, with a large flow of people. Although it is around the decoration work, but An Manman and everyone enter from the auxiliary door, you can still see this marketing center at a glance, the overall decoration is mainly gray tones, matte Huakang font, writing: [Wanshi Yunding Villa] Marketing Center, through the door on both sides of the properly corrected straight fortune tree, so that the marketing center looks low-key and luxurious.

However, the fly in the ointment is that it is still in the decoration arrangement, in addition to the dust, the most important thing is that the scene is a bit messy, and it doesn't look neat and tidy.

Jenson said apologetically:

"The master has been cleaning up for the past two days, so it will look a little messy."

An Man replied in a tone that didn't mind at all:

"It's okay."

······

They came to the sand table area in the middle of the venue, and An Man looked at the sand table seriously, and said:

"This three-dimensional rendering is not the same as the effect of the simulated sand table, but why don't the surrounding natural ecological forests and artificial seas be displayed together?"

"Artificial sea? Is there an artificial sea near this project? Shi Xiaobo asked curiously.

An Manman smiled and said:

"Yes, last time I went to see the venue with Mr. Jane, he took me to see it, and the scenery there is indeed impeccable."

After listening to An Manman, Shi Xiaobo hurriedly added:

"Did you two go? Or is Zhao Dali also together? ”

Zhao Dali on the side hurriedly said:

"The last time Mr. Jian went was on Saturday, and I happened to accompany my girlfriend, so I didn't go."

Shi Xiaobo just wanted to continue asking, but An Manman left, walked to other blank places, pointed to messy tables and chairs and some blank spaces and asked Jensen:

"Are you going to make a customer experience zone here?"

"Yes, the tables and chairs are already on their way."

"And where is the empty space?"

"I just want you to come over and see if there's anything you can fill."

An Manman took a closer look, looked at the sand table again, recalled some features and advantages of this project, thought about it carefully, and said:

"Now that AI technology is becoming more and more mature, there are many cases of AI real estate combination in other cities, so I think we can also try this time to set up some scene experience areas and add AI technology ······."

Jenson asked curiously:

"Oh, let's hear it."

"You see, we can set up some video playback areas here, and go back and integrate and edit some wonderful clips of natural life and future education to give customers real visual stimulation; In this area, we can try to integrate AI technology and set up some scenario simulation links to make customers experience, such as ······"

An Man said as he gestured with his hand.

······

At this moment, workers moved tables and chairs, and some acrylic decorative panels came in one after another, because these things are large and the area of the site is small, so it is very troublesome and tossy to move.

Suddenly, because a worker didn't see An Man standing in front of him, he knocked down the Alec board, and he was about to hit An Manman, who didn't know it...

At this time, Jensen and Shi Xiaobo reached out at the same time to pull An Manman, and because Jensen moved quickly, An Manman was quickly and safely pulled next to Jensen, and Jensen was scratched by the fallen acrylic plate and scratched his arm.

An Manman, who was pulled away, saw the fallen acrylic plate and Jensen's bloodstained arm, and said anxiously;

"You're hurt!"

And Jenson said casually:

"Minor injury, it's okay!"

Then Jenson said softly to the workers:

"Master, be careful! Safety should be the first ha. ”

An Man looked at Jensen and said weakly;

"Would you like to go to the hospital for a check?"

"No, I'll just go back and deal with this injury."

······

Shi Xiaobo stood in place, looking at An Manman's worried expression on his face, thinking that he had obviously pulled it just now, but why did Jensen protect An Manman, and also helped An Manman block Alec's board and was injured...