At present, the real estate of Wanshi Group [Wanshi Yunding Villa] has determined the preliminary marketing idea: the main promotion of 'style life, people-oriented' natural comfort route.

Although the positioning of the project is clear and the basic idea is also clear, it is still a big challenge to make a splash if you want to open for pre-sale.

At the same time, the site selection and preparation of the sales center is also a major focus.

"Mr. An! Do you have any thoughts on the sales center? ”

Jenson smiled politely and asked An Manman's opinion.

"In the past, we had two ways to deal with the real estate developers we worked with: the first was to let the real estate developers decide, and we were responsible for cooperating with the marketing planning; The second is that we are fully responsible, and the real estate developer only cooperates. ”

Wanshi Group is a special project, after all, Wanshi Group used to be mainly shopping malls and industries, stepping into residential projects, this is the first real estate, and it is fully entrusted to Jensen Company to be responsible, so Jensen replied with a smile:

"Then your company will be responsible, and we will cooperate."

An Man hesitated for a while, thinking that Jensen was an engineer, and he might be more efficient than his own team, so he said to Jensen:

"Or, Mr. Jian, you are responsible, we will cooperate, after all, in terms of decoration design, you are good!"

Jenson thought for a moment and agreed.

Then An Manman briefly talked about his current work progress:

"What we can clearly grasp at present is that this project is based on life and education, but for the needs of this part of the audience, we need to conduct a market research, so we will wait for the market survey results to come out, and then determine the specific marketing methods and sales methods."

"Yes."

Jenson smiled in agreement, and asked An Manman:

"What are the requirements for the space of the pre-sale center?"

"You can consider a good geographical location, a large flow of people, and convenient parking, such as around large shopping malls, so that we can carry out some marketing activities with shopping malls at that time······"

An Manman said his advice.

"That's okay, I'll be in charge of the pre-sale center, and we'll talk about it later."

"Okay."

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According to An Manman's suggestion, Jensen arranged for his subordinates to find a venue, and he quickly got a reply.

In the process of market research, An Manman found a big demand point, that is, although young people in Luozhou City are biased towards the demand for recreational housing, but some people have expectations for educational housing, but the main core point is the contradiction between housing prices and housing quality...

Finding this market breakthrough is undoubtedly good news.

An Man Man came to Jensen to give feedback on the results of their market research and to determine the pricing of the project with Jensen in preparation for marketing.

"Mr. Jane! Busy? ”

"Okay, by the way, we have found a suitable pre-sale center, the address is selected at the entrance on the first floor of the Star Mall, it just so happens that the Star Mall is also the industry of Wanshi Group, and the follow-up marketing activities are also better coordinated."

"That's a good thing."

"Oh, by the way, what did you just say to me?"

"That's right, our current market research has a preliminary direction, so I want to discuss the pricing of the project with you."

"Well, this is also what I'm going to communicate with you, but I'm going to discuss the preparation for the construction of the pre-sale center with the engineering department now, I'll deal with it, and I'll look for you?"

"Okay. No problem. ”

The two smiled at each other for a moment, and An Man left.

Jensen was going to go over to An Man to communicate with An Man about the pricing of the project after dealing with it, but the pre-sale center had something that required him to go to the site, so he left in a hurry, and could only wait for the next day to go to work to find An Manman.

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The next day at work, as soon as the colleagues took their seats and began to prepare for work, Jensen came over to An Manman with a smile and an apologetic tone:

"Mr. An! Mr. An! I'm sorry, I went to the venue temporarily yesterday, so I didn't have time to communicate with you about the project, when is it convenient for you to see? ”

An Man stood up and responded to Jenson with a smile:

"It's okay! Why don't you go to the conference room now? ”

"Okay, I'll go over to the conference room and wait for you."

Jensen smiled, nodded politely, and walked away.

"Okay, then I'll sort out the information and I'll be there soon."

After An Manman finished speaking, he also began to sort out the information, and went to Jensen with the information.

Shi Xiaobo watched the two of them communicate and work, although it seemed to be a normal cooperation, but he always felt uncomfortable in his heart, especially the more natural and polite An Man and Jensen communicated and got along, he felt even more uncomfortable.

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Knock knock knock ~ knock knock ~

An Man knocked on the door of the conference room, Jenson was flipping through some information with his mobile phone, and when he saw An Man coming in, he put down his mobile phone, and the two of them smiled politely.

"Long waiting! So I'll get straight to the point. ”

"Hmm."

"Although the current situation of real estate in Luozhou City is dominated by entertainment and leisure, we have found through market research that there is still a large number of young people who have a demand for this kind of educational housing for the purpose of marriage leave, but their core contradiction is the quality and price of the property······ So, I don't know what is the goal of Wanshi Group for this real estate project? If the price is too high, it will be difficult to open the market, unless the entertainment package keeps up. ”

At the beginning, Wanshi Group handed over this new real estate project to Jensen Company to be fully responsible, and Jensen naturally knew that the original idea of Wanshi Group was to cater to the government to promote the development of Beihai District, but the natural ecological advantages of Beihai District, too much artificial entertainment development is not what the government wants, and the government is willing to invest in the construction of education, as well as some basic living facilities, but will not invest in the construction of too many urbanized entertainment and leisure projects.

So, after thinking about it seriously, Jensen said to An Manman:

"The pricing you just mentioned, this is the beginning of our company and Wanshi Group docking, there was a conversation, the current housing prices in Luozhou City are not the same, this is mainly based on geographical location, audience groups, real estate developers and other factors, and Wanshi real estate project, is the beginning of the real estate industry, if you start from the economic benefits, I am afraid that this project will become priceless, but this is not what Wanshi Group wants...

Jenson paused for a moment and continued:

"At the beginning, the core goal of Wanshi Group was to cater to the government's policy, that is, to develop Beihai District artificially for entertainment, with natural living as the main line, and Wanshi Group also wanted to use this project to intervene in the real estate of Beihai District. So, in terms of pricing, I think that in order to respect the needs of the market, dynamic equilibrium can be considered..."

An Manman did not expect that Jensen could look at the problem so macro, unlike some cooperative companies in the past, who were stubborn in the status quo and contradictions, and did not stop the precipice until the market gave an early warning.

In addition, Jensen added:

Jensen saw that An Manman's expression was full of thoughts, and then asked:

"Do you have any ideas?"

After thinking about it carefully, An Man expressed his opinion:

"Well, Wanshi Group must have its own considerations for this new real estate project! However, just after listening to you, I thought of a very good marketing focus, I have your grasp of the overall design of this project, and after our on-site inspection, I feel that our [Wanshi Yunding Villa] is a high-end real estate momentum, which can highlight the strength of Wanshi Group, as well as your professionalism as the chief engineer. ”

"Yes! Praise it! ”

Jenson smiled when he heard that An Man Man gave such praise to his project, and then continued:

"However, we have also seen the current situation of this project, the surrounding natural environment is good, the trees and forests present a natural ecology, coupled with the new development of artificial sea, so that the natural advantages of this project are undoubtedly highlighted, and this also leads to the current project entertainment facilities are not too much, in addition to daily shopping and leisure, mainly to live and education two major services as the focus, so from this point of view, even if [Wanshi Yunding Villa] has the momentum of high-end real estate, but in the open market, I still have concerns..."

An Manman was silent and thought for a while.

"Therefore, market research is very important, through the survey to understand the target customers, grasp their needs, highlight our advantages, marketing matching, this problem can be solved."

"How?"

Jenson was a little puzzled and looked at An Manman.

Immediately afterwards, An Manman asked Jensen to take out the relevant data map of the project, and the two began to exchange and discuss.

"You see, in the design of this project, your idea is very unique, the main color of the project is rubble, the residential buildings are mainly in Chinese style, and the supporting projects are supplemented by technology, ecology and concise modernist style, integrating neoclassicism and simple European style, and the overall design of modeling and function, as small as the pattern style, and even the soft decoration layout, whether it is the material or the selection of materials, it highlights the quality of 'style life'. Therefore, this real estate project is designed and constructed with high-end requirements, which should be right. ”

An Manman pointed to the data map and said while gesturing.

"There's nothing wrong with that!"

Jensen nodded in agreement, and then said puzzled:

"But what do you mean by matching with the target customer you just said?"

An Man smiled and glanced at Jenson, continuing to express her opinion:

"Therefore, the quality of the house is in front of the audience, and the audience can see it, and besides, although we think from a conventional point of view, the current popular real estate projects in Luozhou City are considered as a complex with leisure and entertainment, convenient for young people's life, leisure and entertainment. But through the survey, we found that those young people who are married and have families, have children, or are planning to have children, they are in need..."

"This audience is very accurate, but this group should be very small."

Jensen expressed concern.

"So, this is the next job of our marketers, but when it comes to the marketing focus just now, what I want to express is that I think [Wanshi Yunding Villa] can be grasped from the perspective of high-end residence, mid-range price, and match the audience acceptance in price, which not only highlights the strength and quality of the project, but also caters to the price needs of target customers, and the most important thing is that Wanshi Group wants to open the market through this project, and it will have a better chance of winning, what do you think?"

"High-end living, mid-range price, this point of view, seems contradictory and very eye-catching, very good!"

Jenson was very satisfied with An Manman's proposal, and thought: He is worthy of being the manager of the real estate project department of LRO, and his acumen and grasp of the market are really a five-body investment that he admires!

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