The great poet Bai Juyi of the Tang Dynasty has a poem: "Those who move people's hearts do not precede love." Only fiery emotions can make "the fast lift their hair, the debtor chokes, the sad hides the weeping, and the envy flies." "If the speaker is not genuine, he will not escape the eyes of hundreds of listeners. Lincoln, a famous American statesman, paid great attention to cultivating his sincere character. In 1858 he said in a campaign debate: "You can deceive some people at all times, and you can deceive all men at some time, but you cannot deceive all men at all times." This famous political aphorism became the motto of the orator. Only by not being sensationalistic and seeking truth from facts can you please your propaganda audience and make them accept your ideas and opinions.

During the Second World War, British Prime Minister Winston Churchill "wept like a child" when he dictated to his secretary on the mobilization for the war against fascism.

His speech was touching and greatly boosted the fighting spirit of the British people. Truth is the best technique for speaking.

As the saying goes: "To water the flowers, you must water the roots, and to persuade people is to persuade the heart." ”

The persuader must have a fuller understanding of the person being persuaded and place sympathy on it, so that he can be moved by emotion and reason.

Carnegie had a successful example of this.

Once, when Carnegie was about to hold a lecture series at a New York hotel, he suddenly received a notice from the hotel asking him to pay twice the rent or repossess the venue. At this point, all the teasers have been sent. Carnegie went to meet with the manager in order to get him to change his attitude, saying: "Although I was a little shocked when I received the notice, I don't blame you at all, and I would have done it if I were in your position, because the direct purpose of the restaurant is to win higher profits, and if you don't, you will be fired." At first, Carnegie did not mention his own wishes, but considered the problem from the perspective of others, which not only avoided quarrels, but also made the two sides cooperate sincerely, and then Carnegie took a piece of paper and helped the manager analyze the "pros" and "cons" of doing so, he said: "If we withdraw, you can hold a ball or other conference, and the income will naturally be much higher than renting me a lecture, but if I go to give a lecture elsewhere, you will also lose, because the people who come to me to listen to the lectures are knowledgeable and educated people. That's a good ad for you, isn't it? Actually, if you spend 5,000 yuan to advertise in the newspaper, you can't attract more people to see this hotel than I did, which is very valuable to you, isn't it? Finally, Carnegie handed the paper to the manager and said, "I hope you weigh it carefully and then tell me your final decision." The next day, Carnegie received a letter from his manager informing him that the rent would only increase by 50 percent, not 300 percent. Later, Carnegie concluded: "If I had not done so, I would have broken into his office and asked him, 'What do you mean, you know that my tickets have been printed and my notices have been made, and you have raised my rent by 300 percent, and this is ridiculous and stupid, I don't pay!'" What will happen to the end? A quarrel will be inevitable, and even if I can prove to him that he is wrong, pride will never make him give in easily. ”

The same thing, two different ways to deal with it, which one do you prefer?

In the process of changing the attitude of others, different persuasion methods will have very different effects, and mediocre persuaders will always put forward their demands straight to the point, and often end up with rejection or arguments and stalemate. Savvy persuaders, on the other hand, start by creating an atmosphere of sympathy and respect, for example, when the other person is upset about something, they may want to say, "I understand your situation, and if I were I, it would be like this, or even worse than you," in order to show respect for others. Then, starting from the wishes of others, looking for topics of interest to both parties, and talking in such an atmosphere can often produce good results.

In fact, in life, we should adopt appropriate persuasion methods according to different characters, different events, and different environments, that is, the methods of persuasion should be improvised. However, no matter which method of persuasion is used, you should be sincere and sincerely knock on the deep lock of the other party's heart.