If you want to convince others, you must first convince yourself, and then conquer others with your own calm and self-confidence. Whether it's daily life or work, as well as politics, finance and other industries, as long as you outperform the other party in terms of momentum, you can be the first to stand out.

A person without momentum, like a person with a lesion of the "spine", "standing still" can only be a myth. Those who have momentum must be strong in life and work, and those who do not have momentum will inevitably become weak. Opportunity and fate never "favor" the weak. If you are an entrepreneur and do not have the momentum of "Mount Tai pressing the top and the look unchanged", the enterprise will also lose its spiritual strength, and the subordinates will naturally have no sense of security, and the final outcome will be to lead to the collapse of the army.

Li Wen, a prominent Indonesian-Chinese banker, is bold in his ideas, ambitious and imposing in expanding trade in the Pacific. Li Wenzheng said unhurriedly at the company's regular employee meeting:

"Set the goal of developing the cause at a high point...... The final goal is to establish bases around the world. ”

Li Wenzheng has cast his gaze on the distant region, the future field, which encompasses a wide range of areas and thinks very far, not only in the small family spirit of making promises and following the trend, but on the grand momentum of making bold moves, daring to think, dare to act, and dare to do, which is overwhelming and impressive.

Now, let's look at the art of speaking from the following aspects.

The business battlefield needs to be pressed with air

Ueberros, chairman of the Organizing Committee of the 23rd Los Angeles Olympic Games, created a precedent for the Olympic Games to make money instead of losing money. The main reason for his success lies in his self-confidence and persuasion skills.

In the past, when countries hosted the Olympic Games, they tried in every possible way to persuade people to pay for the Olympic Games, but the result was always a small number of sponsors, causing financial difficulties for the host countries.

Uber Roth did the opposite, when he asked for sponsorship, he would put very strict conditions on the sponsor, such as not making commercial advertisements in the stadium; The sponsorship must not be less than US$50,000; Implement the strategy of "choosing one out of five" according to the order of the company's reputation, sponsorship amount and payment time. He held this confident attitude of "the emperor's daughter does not worry about getting married", and got a large amount of sponsorship from the sponsors who came in droves. This kind of courage and self-confidence can be said to be the premise of his success. Isn't that something we can learn from?

In all kinds of modern social public relations activities, if you want to persuade others and win benefits for yourself, you can't help but rely on your own confident and extraordinary words to impress and win each other. As we all know, the United States spares no expense in bringing in qualified personnel. Once, in order to mobilize a scientific and technological person who had just made a major invention to work in the United States, the United States and other countries engaged in a war for talent. Later, the Americans stopped bargaining with other countries. They said directly to the inventor, "We believe that you will definitely come to the United States." Because, no matter how high someone pays you, we will give you five times their maximum! "With such confidence and momentum, the results can be imagined.

In the face of evil, it is necessary to win people with anger

Qi is divided into righteous and evil qi, but if we want to suppress evil qi with righteous qi, we must have the courage to be fearless and contemptuous of the other party, so that the enemy will tremble at the sight of it, and in the end we can only be defeated in disgrace.

For example, Wang Jingwei's wife Chen Zhaojun is mean, arrogant and domineering, and if she wants to spit, she has to ask the secretary to hand it over with a spittoon. Once, He Xiangning came to visit, and Chen Bijun wanted to spit again during the conversation, and said to He Xiangning casually:

"Come with a spittoon, I'm going to spit!"

He Xiangning was stunned at first, then furious, and took the case:

"What are you! Do you want me to hold a spittoon for you? - Now I want to spit, you bring me a spittoon! Hurry up! In every way, I'm qualified to ask you to do that! ”

In the face of He Xiangning's fierce offensive, Chen Bijun had no choice but to admit defeat completely.

One day in the early autumn of 1966, Comrade Chen Yi was giving a speech on the rostrum of Beijing First Foreign Chinese College. Several rebel leaders wore high hats and wanted to fight Mr. Chen. Chen Yi, the elder who used his own personal experience a minute ago, enlightened young people with his unique humor, frank words and pleasant face, suddenly opened his eyes angrily at this moment, majestic and majestic, stood up and stood up and shouted:

"Look at any of you to wear it for me! See which of you dares to wear it for me! ”

At the critical moment, Mr. Chen scolded him twice in succession, which was so powerful that he pressed people with his anger and words, which frightened several rebel leaders into a daze, stunned and at a loss. Mr. Chen used a way of speaking in a way that was angry.

It can be seen from the stories of the above two old revolutionaries that as long as there is truth in the hands, the spirit will always be strong. If there is no truth in his hands and he is as strong as an ox, he is just a paper tiger with a strong stubble, and he is vulnerable.

For example, the elder Ren of a cement factory fired Guo Xinglai, a worker who violated factory discipline. Guo Xinglai was not convinced, took a cold and shining axe, and came to the factory director to settle the account with murderous spirit. He asked:

"Why fire me?"

"You don't go to work for seven months!"

"You fired me, my axe is not vegetarian!" Guo Xinglai said viciously, and raised his axe and shook it as he spoke.

Lao Ren was not afraid, his face was dignified, and he said categorically:

"What are you going to do? Tell you, I've seen your axe, and you're wrong about trying to scare me with it. If I'm afraid, I won't be the factory director! ”

Guo Xinglai was stunned, and with a "dang" sound, the axe smashed on the table, and he turned around and left in disgrace.

This worker, because he has no truth in his hands, looks menacing and is actually vulnerable; Because Lao Ren held the truth in his hands and was upright, he was upright and subdued the troublemakers.

When you stand up for justice, you need to be angry

Lincoln was a man with a great sense of justice, and when he was a lawyer, one day an old woman came to Lincoln and cried about being bullied. The woman was the widow of a martyr of the American Revolution, and was supported by a daily pension. Not long ago, the cashier actually asked her to pay a handling fee before she was allowed to receive the money, and this handling fee was equal to nearly half of the pension, which was clearly extortion. Lincoln, who had always been cultivated, was furious. He comforted the old woman and promised to help her fight this unsubstantiated lawsuit. Because that cunning teller was verbally blackmailing. The court announced the opening of the trial, and after the plaintiff complained, the defendant denied it. With no evidence and the situation was not in favor of the old woman, Lincoln stood up and first recounted with sincere feelings the deep suffering of the American people before the Revolutionary War, and how the patriots rose up, how they starved and struggled in the ice and snow, and shed their last drop of blood. At this point, he suddenly became emotional, and his words were like a gun and a sword, and the sharp edge was directed at the cashier who tried to blackmail the martyr's widow. He said: Now the facts are a thing of the past. The heroes of 1776 have long since been laid to rest in the ground, but their old and poor bereaved family is still in front of us, asking to appeal on her behalf. Disdainfully, this old woman was once a beautiful girl, and had a happy and pleasant family life, but she has sacrificed everything, has become impoverished, and has to enjoy the freedom won by the revolutionary martyrs. ”

At this point, the hearts of the audience were moved: some beat their chests and swooped down to tear the defendant: some had red circles under their eyes and shed tears of sympathy for the old woman; There is also on-the-spot help. At the unanimous request of the audience, the court passed a verdict to protect the widows of martyrs from extortion.

Lincoln grasped the key to the fact that the old woman was the widow of the martyrs, and used powerful language to exaggerate people's sympathy for widows, and achieved the success of the debate.

From Lincoln's winning argument, we can see that when we strive for something based on reason, we should pay attention to the coherence and moving power of the tone of speech, choose words with distinctive praise and disapproval, use more modal words to express various complex feelings, pay more attention to oral rhetoric, often use comparison, duality, rhetorical question, question and other sentence patterns to enhance the momentum to express affirmation, negation, persuasion, proof, refutation and other meanings, and sometimes we should also choose some calls and responses to strengthen the connection between dialogues, which is conducive to rendering the atmosphere.

People live a breath, and the Buddha burns a stick of incense. As long as there is righteousness, then gather to form a momentum, and use the momentum to help the qi, the qi will be prosperous, and the courage will be strong. Have courage and courage, speak righteously, waist board is hard, image is tall, and style is perfect.

Therefore, the kind of image in which a person stands in society is indeed inseparable from his speaking image and speaking style, that is, the image of manners and the style of conversation.