Chapter 414: Making a New Plan
After Song Huaijin's decision was issued, it caused an uproar, and the shareholders also knocked on the door of the president's office to persuade the president to change his mind.
Seeing that the president refused to withdraw the order, the shareholders remembered that he had decided to invest in Ruan's new products without a bottom line some time ago, and they were even more annoyed at the moment. They didn't dare to scold Mr. Song, so they had to scold Ruan Yu for being a "red face and trouble".
Some shareholders viciously hope that Ruan's new product will hit the street this time, so that Mr. Song will taste the taste of regret. But thinking of Song's investment, they could only grit their teeth and wish Ruan's new products a big sale.
These behaviors, except for making Ruan Yu sneeze a few more times, did not have any effect on her.
At this time, she and Song Huaijin were at Lu Qing's house, looking at the plastic models displayed in the living room.
The models are covered with the first version of the new product, of course, they also need to be worn by "Ruan Yu" to see if there is anything that needs to be modified after the upper body.
Song Huaijin had a cold face, took the fourth new dress, and entered the locker room angrily.
Seeing his reluctant appearance, Lu Qing touched his chin and was very puzzled, "Other women's eyes lit up when they saw the new clothes, and there was no problem in changing two hundred pieces at a time." Mr. Ruan is really different from ordinary people. ”
"Well, you're right, Mr. Ruan deserves to be Mr. Ruan." Ruan Yu held back a smile and nodded in agreement.
Song Huaijin, as a straight man who even needs an assistant to buy clothes and deliver them to his home, is strange that he likes to change clothes. But then again, the man's appearance of having fire and nowhere to hair makes Ruan Yu feel very cute.
Just as he was thinking, the door was opened, and Song Huaijin raised his feet and came out.
He looked at Ruan Yu, who was smiling and enduring very hard, helpless and annoyed, and his voice was a little colder at the moment, "The waist of this dress also needs to be changed, I think it is a little abrasive." ”
Lu Qing listened, stood up with his arms propped up, and exclaimed, "Won't it?" Still need to change? This is already the third piece, this fabric is obviously very soft, how can this happen? ”
Clearing his throat, Ruan Yu pressed his shoulder and teased, "Maybe Ruan is always Princess Pea." ”
"Nguyen...... Song Huaijin! The man glared at her angrily.
Ruan Yu suddenly sat up straight, put away her smile and said, "Maybe it's changed too often, and the skin is not very adaptable." Otherwise, call a few well-proportioned girls from the design team and let them try them on, so that the advantages and disadvantages are more accurate. ”
Hearing this, Song Huaijin breathed a sigh of relief and hurriedly responded, "Yes." ”
"Well, you're right." Lu Qing also agreed, and let Wu Kai explain at the moment.
Due to the large number of new products, it is difficult to carry, so those girls can only come to Lu Qing's house first.
While waiting, the three of them first chatted about the promotion plan of the new product.
Ruan Yu still said the same thing, "I don't think new products need to be developed, just do big things quietly." ”
"You don't have to have a press conference, but you have to have basic publicity." Song Huaijin said, "After all, Ruan's is going to turn over this time, and this new product can add a new definition to Ruan's clothing." ”
This made sense, Ruan Yu's eyes lit up, and she suddenly had an idea.
"How about we define it through short videos?"
"Short videos?" Lu Qing raised his eyebrows and looked over, "Is it the fifteen-second video that is more popular on the Internet today?" ”
Ruan Yu nodded, "That's right." Nowadays, society is fast-paced, and people rarely have time to watch long promotional videos. My idea was to make a 15-second video of our definition of the product and put it in Nguyen's stores. ”
Fifteen seconds, just a slight stop, can let many people know the new product, and at the same time recognize Ruan's.
Several people thought of this, and Song Huaijin was also interested, and he asked, "Then what do you think, how can this video be filmed?" ”
"Let's talk about warm and comfortable new products first, this category can be contrasted." Ruan Yu said, "Taking the contrast between cold and warm as the main theme of the video, the three categories under it can be subdivided. ”
Lu Qing listened to her, and inspiration came at the moment, "The three videos of the warmth series can be filmed as a person's growth." Jumping for childhood, the colors of childhood are changeable. Endeavor is a student period, at this time, students are studying hard in the cold window, working hard for their dreams. Youth is when they become adults, they metamorphose into butterflies and dance. ”
The more Ruan Yu listened, the more color appeared in her eyes.
When Lu Qing finished speaking, she couldn't help but clap her hands and praised: "Good! ”
After receiving her affirmation, Lu Qing scratched his head a little embarrassedly, and said modestly: "This is just my personal idea, you can adopt it a little." As for video promotion for working women, I don't have good advice yet. ”
Song Huaijin patted him on the shoulder, glanced at Ruan Yu, and decided: "This type of product shoots short videos according to what you said, as for the other two categories, I think women can be used to hold up half the sky." ”
Hearing this, Ruan Yu suddenly became interested, turned his head to look at him, and said in a loud voice: "What do you say?" ”
"Whether it is a professional woman who has been in the shopping mall for a long time, or a rookie who has just entered the workplace, they have added a helping hand to the progress of society." Song Huaijin said seriously, "So, I want to shoot the promotional video of this kind of clothing to flip the effect." ”
Ruan Yu nodded, thoughtful, "What do you mean is that the original housewife, after putting on our professional clothes, stepped into the workplace and dominated the world." ”
"It's more than that." Song Huaijin knocked on the table and muttered, "My wife was originally a powerful figure in the workplace, but after she became pregnant, she resigned for the sake of her family and became a housewife. The more time passed, the more she missed the days when she was self-reliant, but due to the long-term disconnection from society, she slowly developed an inferiority complex. ”
Ruan Yu raised her eyebrows, and continued: "Later, I put on Ruan's professional clothes, regained my self-confidence, re-applied for the job, re-entered the workplace, and became myself again." ”
"That's right." Song Huaijin bowed his head and continued, "Among them, you can add problems such as the relationship between mother-in-law and daughter-in-law, husband and wife, etc., and increase the contradictions in it, so as to attract the attention of the masses more." ”
Ruan Yu thought for a while and hesitated: "Will this cause gender antagonism, or relationship antagonism?" ”
"Maybe, but that's what we want." Song Huaijin's expression was indifferent, and his tone was almost cold, "Since the Ruan clan wants to fight a turnover, he will make a big ticket." If you want to re-enter the market, you have to get everyone's attention. ”
Hearing this, Ruan Yu still disagreed, she shook her head and said, "No, I think that if it causes such a big discussion, it will get backlash." ”
As she spoke, her gaze fixed on the man, the room fell silent.
After a while, Song Huaijin sighed and said helplessly: "Okay, let's put this kind of promotional video first, and we'll talk about it later." ”
"I know that you are too anxious because of the matter of ancient books, and you want the Ruan clan to rise as soon as possible." Ruan Yu comforted softly, "But no matter what, we can't be in a hurry, have you forgotten Gu Yanxi's lesson?" ”
In order to expand Gu's popularity, he almost ruined half of the clothing industry.
Song Huaijin thought about it, nodded and said, "Okay, I'll listen to you." ”
At this time, Lu Qing sensitively grasped the key point, "Ancient books? What ancient books? ”