Chapter 413: Giving up the market

They all understand that the most important thing now is the survival of the Nguyen clan. If the new product launch fails in the next quarter, it means that Nguyen Thi has no survivable market in the apparel industry. At that time, even if the ancient books are found, it will be completely useless.

Listening to Ruan Yu's words, Song Huaijin sighed slightly in his heart, and opened the design that Lu Qing had transmitted to the computer.

"The final details have been discussed with the design team, and Lu Qing sent me a 3D model this time." He opened the software and said in a deep voice, "It's similar to what Secretary Wu showed us last time, but one of the designs in Group B and Group C has been changed." ”

Ruan Yu nodded, frowning and looking carefully, the light of the computer screen on her serious face looked particularly attractive.

After coming back to his senses, Song Huaijin said again: "Lu Qing means that the Ruan's clothing logo is engraved on the inside of the clothes, which not only prevents plagiarism, but also is a symbol of the Ruan family." ”

"It just so happens that I have this idea too." Ruan Yu looked at the model and asked softly, "Has the first version been produced?" ”

Song Huaijin replied, "Group A has made two sets, and Secretary Wu will send them later." ”

This group focuses on warmth and comfort, facing old consumers, and does not need to spend too much thought.

As soon as the words fell, I heard the doorbell ring, Song Huaijin went to open the door and took the clothing sample sent by Wu Kai.

He returned to his study, put his costume on the model, and showed it to Ruan Yu.

The clothes are completely different in color on the design and on the models.

The first one uses a color-changing element, which looks different colors at different angles and changes under different lighting.

The second is a costume named "Youth", which is a slightly darker sky blue, which is neither too dull nor obtrusive. There was a butterfly lying on the shoulder of this dress, Ruan Yu reached out and touched it, the butterfly trembled slightly, as if it was dancing.

Song Huaijin explained, "This butterfly is detachable. ”

"Color-changing elements too?" Ruan Yu noticed the difference, raised her eyebrows and continued, "The butterfly's wings seem to be engraved with Ruan's logo. ”

"That's right." Song Huaijin said, "Its discoloration is different from the other, it changes color according to the temperature. ”

Hearing this, Ruan Yu nodded with satisfaction, and the frowning brow that had been frowning also stretched slightly.

Song Huaijin's worried eyes were dyed with a smile, and he said, "The last piece of Group A needs to be decorated with diamonds, so it is made slowly. It will probably be ready tomorrow and the day after tomorrow and delivered to my office. ”

"Okay." Ruan Yu retracted his gaze and said, "You and Lu Qing discuss the rest first, the Song family is also about to release a new product, I should be busy recently." ”

Song's has always released new products from the beginning to the middle of the quarter, and because the company has enough background and many fans, they are not afraid of being seized of the market.

Song Huaijin thought about it and suddenly made a decision, "Next quarter, I don't plan to release new products." ”

"Huh? Why? Ruan Yu raised her eyebrows, very puzzled.

Although no one can shake the status of the Song family in the clothing industry, Gu Yanxi and the person behind him have always wanted to attack the Song family, plus they may have ancient books in their hands and hole cards that others don't know. Now if the Song family is slacking off, Gu Yanxi will see the stitches, and it will be too late to fight again.

Song Huaijin, as the president of the Song family, how could he not know the truth?

It's just that Ruan Yu runs around for the Ruan family every day, and at the same time has to take care of the Song family. Song Huaijin always felt distressed every time she saw her tired eyes.

Somehow, he suddenly wanted to be a "faint gentleman" who only smiled at the Pomeranian people and didn't ask about the court.

What's more, the fact is that the Song family doesn't really need the winter market. If this small change can be made to give up the market to Ruan's family, so that Ruan Yu is no longer so tired, it is also worth it.

"Song's market is saturated, and there is no need to increase investment." Afraid that Ruan Yu would not believe it, Song Huaijin explained, "Another point is that Song's main focus is not to keep warm and comfortable. If a new product is forcibly launched, I am afraid that Gu Yanxi will seize this point to guide him by speech. ”

After being silent for a while, Ruan Yu looked at the man with gentle eyes, "Huai Jin, you tell the truth, you are for me, right?" ”

Song Huaijin sighed, pulled her closer to his arms, and said in a low voice: "It's for you, but this has no effect on the Song family." Now that Gu Yanxi is making small moves, it is natural to do less and make fewer mistakes, and more mistakes. ”

Ruan Yu paused, only to feel that her scalp was numb and her eyes were a little sore. She sniffed and said in a low voice: "But if Song's doesn't launch a new product, it will disappear from the sight of consumers all winter, will it be forgotten?" ”

"No, it won't." Song Huaijin laughed softly, held her hand, and said in a firm voice, "You underestimate the Song family too much." Besides, we're not completely out of the winter market, we just won't be launching new products. Don't forget, there are a lot of classic down jackets in Song's. ”

Frowning, Ruan Yu was still a little uneasy, she squeezed the man's hand, shook her head and said, "It's better not to." ”

Seeing that the man opened his mouth, she immediately said again: "Huaijin, I understand your thoughts, but you don't need to do so much for me." ”

This man's willingness to give up the opportunity for the Song family to go further for her is already very moving. Ruan Yu is not a silk flower, and she will not let Song Huaijin make such an impulsive decision.

Seeing the woman's firm expression, Song Huaijin sighed and said bluntly: "Xiao Yu, this is actually for the good of the Song family." ”

"How?" Ruan Yu clearly didn't believe it.

"Judging from the current garment industry, Song Ruan Gu stands on three legs. But in fact, the Song family is the first, the Ruan family lacks stamina, and the Gu family is eyeing it. I think it won't be long before the Gu clan will catch up with or even replace the Nguyen clan. ”

It's a cruel statement, but it's true.

Ruan Yu nodded, waiting for Song Huaijin to continue.

The man continued to speak, "When the time comes, it will be the dispute between Song and Gu." If your guess is correct, by that time, the Song family will be vulnerable in front of Gu Yanxi, who has ancient books and TM as his backer. ”

Ruan Yu raised his eyebrows and said suddenly: "You mean, support the Ruan family, and when the time comes, the two families can deal with the Gu family together?" ”

"That's right." Song Huaijin nodded, "The current policy does not allow monopolizing the market, and no matter how big the Song family is, there must be an upper limit." But the two companies became bigger at the same time, but it was easy to squeeze Gu down. ”

"I see." Ruan Yu nodded, and no longer insisted at the moment, and the gratitude in his heart became bigger and bigger, "Thank you, Huai Jin." ”

"Say thank you." Song Huaijin frowned, "We are husband and wife!" What's more, I am now the president of Nguyen, and of course I will think about myself. ”

Even though she knew that he was comforting herself, Ruan Yu's mood was still much better, and she smiled, "I'll arrange it." ”

But when the time comes, I'm afraid I'll have to find time to appease those shareholders.

She smiled and sighed, called Tian Ying, and told her about this decision.

On the other side of the phone, Tian Ying was surprised and quickly understood, and then arranged it.