Chapter 603: The Rise of Longchi Baijiu
Manager Qian panicked when he returned home, seeing that his thoughts were completely seen through by Song Xifeng, so he hurriedly went to find his uncle Qian Shuncheng to find a way.
At this time, his wife stopped him.
"I said, can you have some eyes? Why was Uncle kicked out of the winery, don't you understand? If you continue to listen to him, you will end up like him. ”
"So what do you say? If I don't think about it, my position as general manager will end sooner. ”
"Song Qingtian is a person I think she is very smart, and it is normal for her to operate on your uncle. If you are the chairman of the distillery, and your uncle has arranged more than ten of his relatives in the factory, except for you, the other relatives are what the distillery says to do? They take advantage of your uncle's relationship with you to secretly sell liquor, buy it from the factory at a low price, and sell it at a high price. If this winery were yours, would you be able to tolerate any of this? ”
Manager Qian shook his head.
His wife said again: "Uncle was kicked out of the board of directors, this is Song Qingtian's example, people spend money to buy a winery, to solve the problem always has a goal." Uncle has done the most harmful things to the winery, and he is to blame.
Uncle's matter aside, your position as general manager, even if you have the ability, if you don't have the surname Qian, can you sit in this position without your uncle? He asked you to sit in a position not to make you stand out, but to make you turn a blind eye so that he could be profitable.
Song Qingtian didn't directly pursue you, she is already generous, her career is so big, and there are so many capable people under her command, just find someone to replace you, it may not be inferior to you. You continue to fight against Song Qingtian, only you are the one who suffers, you can think about it yourself. ”
Manager Qian felt that his wife's words were not unreasonable, and it seemed that sooner or later this position would not be kept.
He said indignantly: "I have made a lot of contributions to Longchi Baijiu, and I have not been directly involved in the harm to the distillery, so why should I not be able to keep my position?" ”
"You brainshit. Whether you want to continue to sit in the position of general manager of other people's factories is the final say, why do you think they should let you continue to stay in this position? You can guarantee that you have no selfish intentions towards Song Qingtian, but Song Qingtian may not believe you. ”
The money manager was speechless when he said this.
His wife smiled: "Now you can't listen to your uncle, if you listen to him again, you will destroy your future." Anyway, your position as general manager can no longer be kept, so you simply push out the position of general manager and see how they react, your current position is very important to the winery, they will definitely consider it carefully, and will not dismiss you easily. ”
Manager Qian thought about it for a long time and decided to listen to his wife's words and go to the factory to find Xiaoding and say that he wanted to resign.
Xiao Ding showed no surprise on his face, he thought that Manager Qian could come up with such a way, and he was a smart person who knew how to advance and retreat.
"Manager Qian, you did a good job, why did you resign? Is there a better job? Out of a polite relationship, Xiao Ding asked.
Manager Qian shook his head and remained silent.
Xiao Ding knew his purpose for doing this, and then said with a straight smile: "Manager Qian, I agree with you to resign from the position of general manager, and Song Xifeng will serve as the general manager of sales of Longchi Baijiu in the future." ”
Manager Qian couldn't help but chuckle in his heart, this is over, the other party has no intention of keeping it, he resents himself that he shouldn't listen to his wife.
Xiao Ding smiled: "Manager Qian, are you feeling uncomfortable?" ”
"No, no."
"I know you're uncomfortable, and I know you're testing me, and you're making a decision, right? You've miscalculated now, hahaha. ”
Manager Qian couldn't wait to find a crack to get into at the moment.
"Of course......" Xiao Ding looked at him with a smile, "You have a credit for Longchi Baijiu, and we are not willing to let you go." ”
Manager Qian asked anxiously, "What does Manager Ding mean by this?" ”
Xiao Ding said with a smile: "You can't sit in the position of general manager sooner or later, what has your Qian family done in the winery, you should understand in your heart, if you have been sitting in the position of sales manager, how can I face those reorganized board members?" This would lose the principle of fairness and justice, and I would not be able to govern them.
To tell you the truth, I don't have the idea of letting you leave Longchi Baijiu, because I cherish your talents. If you want, I can send you as a sales manager in the northern region, whose monthly salary is not less than what you are now, and like other sales members, the salary will be increased by 10%, and we will calculate the bonus, what do you think? ”
Downgrading to get a high salary, compared to sitting in a high position and falling into a reputation, compared with the two, it is obvious that a high salary is more important, and everything you do is not to make money.
Xiao Ding's statement made Manager Qian feel that not only did he not lose money, but also his income would be more than before. If he obeys, Xiao Ding and Song Qingtian will no longer be on guard against him, and his life will be better.
"I do, I do."
"I'm glad you want to, but I have two conditions. First, you can't do anything that violates the distillery's management. Second, before you go to work as a regional sales manager in the north, you will be Song Xifeng's assistant within a week, and give him all the experience in your job. ”
Let him do things that violate the management of the factory, he doesn't dare, and he will end up like his uncle if he is not careful.
Anyway, he is no longer in that position, and it doesn't matter if he teaches his experience to Song Xifeng.
Manager Qian also knew that Song Xifeng was a smart person, and he could accumulate experience without teaching him to explore for a while. If you agree to help him for a while, wouldn't it be a personal favor?
In this way, Longchi Baijiu was completely under Song Qingtian's control.
Shi Lei is mainly responsible for production, Song Xifeng manages the total sales, Manager Qian acts as the sales manager of the northern region, and Shen Hong serves as the sales manager of the southern region.
The division of the north-south sales area of Longchi liquor is bounded by the Yellow River.
This matter was a challenge for Shen Hong, and at the same time it was a happy thing, she didn't expect that she could be reused like Song Qingtian.
Song Qingtian said to her: "Women can only hold up half the sky, I believe that you are no worse than men, and I will help you." ”
Longchi liquor is mainly engaged in the production of strong aroma high-purity liquor, and the area north of the Yellow River is the main sales area of Longchi liquor, accounting for two-thirds of the sales of Longchi liquor, so Song Qingtian asked Xiao Ding and Song Xifeng to use a strategy to step down from the position of manager Qian, and then assign him to the northern sales area, making full use of his sales experience to stabilize the sales in the area north of the Yellow River.
The southern region managed by Shen Hong is relatively much easier, which can temporarily allow her to temper and gradually enhance her business.
Song Qingtian believes that in the 21st century, the name of Longchi liquor can be compared with Moutai, which must need sales and reputation, and the sales and reputation in the southern region cannot be too far from the north.
A month after Shen Hong took office, Song Qingtian began to let the technicians of Longchi Baijiu research and develop new varieties of liquor, mainly developing low-alcohol liquor, so as to open up sales in the southern region, and the sales volume in the northern sales area can also be equal, and the northern and southern regions are equally divided.
In this way, Manager Qian can have a kind of psychological pressure, and he will not think that the sales volume of Longchi Baijiu is all dependent on him, which can dispel his arrogant and inflated desire to be uncontrolled.
To employ people, it is also necessary to control the desires of this person. Song Qingtian is very skilled in this regard.
This time, the research and development of low-alcohol liquor is divided into three grades, as long as the high-end liquor is used to build brand quality, as the representative work of Longchi liquor in the high-end liquor market, the mid-range liquor is mainly festive series, used for weddings and funerals, low-grade liquor, the price is affordable, suitable for three or five friends to drink and chat casually, and township sales are the mainstay.
After the three grades of liquor were developed, Song Qingtian immediately started a round of advertising on CCTV.
This time she didn't use a star, but found Jiang Xiaoyan to let her endorse.
The first is to allow Jiang Xiaoyan to have an income, and the second is that once the actors of the song and dance troupe who have done advertising have a great increase in popularity, their status in the troupe will be different, which is Song Qingtian's support for Jiang Xiaoyan's career.
Jiang Xiaoyan is very grateful to Song Qingtian, and at the same time, she is also conquered by Song Qingtian's advertising creativity.
This series of liquor is mainly aimed at the southern market, with a sweet and mellow taste, which is suitable for the habits of southerners.
The designed advertising picture is a woman in the Tang Dynasty wearing a red dress and a white skirt, standing barefoot on the edge of the turquoise waterhole like a mirror, holding a celadon jar to draw water, surrounded by green bamboo and green mountains, the wind blows, the long hair flutters, the clothes are fluttering, the background music is the mountain flowing water played by the guzheng pipa of folk music, the woman is smiling skillfully, and the mellow baritone advertising words are slowly read, "Longchi liquor, the world's unique brew, is famous, and the aftertaste is long." ”
In the end, two golden dragons flew out of the pool, and in the glittering golden light, the dragon pool liquor appeared in the frame, and the four big characters of Qingtian Group were also shining.
Where is this advertisement? This is simply beautiful publicity, the movie-like picture quality and special effects have never been seen by Chinese people, and this can be regarded as personal propaganda for Jiang Xiaoyan.
Boss Wei of the advertising company is also very dedicated, in order to let Longchi Baijiu get the effect proposed by Song Qingtian, he deliberately went to the United States to do Hollywood movie special effects.
After the finished product came out, Boss Wei couldn't help but be amazed, he felt that this advertising idea was better and more advanced than Zhang Mingmin's last time.
After the advertisement of Longchi liquor came out, it once again shocked the domestic advertising industry and shocked the hearts of the Chinese people.
As a result, the supply of Longchi liquor in the southern sales area is in short supply, and even the liquor in the northern sales area has also increased significantly.
Manager Qian decided to be greedy, and called Song Qingtian many times, asking Song Qingtian to also let the factory develop a new variety of liquor with northern flavors.
Song Qingtian could see that Manager Qian was so interested in the development of Longchi Baijiu, of course, he couldn't let him down, and promised to develop northern flavor liquor during the Spring Festival, and also advertised on CCTV.
With the stability of Longchi liquor, Song Qingtian temporarily shifted his weight to instant noodles.
Because of Zhang Mingmin's endorsement, the popularity of the characters in the song, coupled with the creativity of the advertisement, the advertisement of sunny instant noodles is surprisingly good, and the sales have soared, and the factories in Zhengzhou and Nanyang have not been able to meet the supply, and at present, the opening of a new factory seems to be imminent.
At the same time, the advertisement shot by the Emperor Instant Noodle Factory was also broadcast, although the advertising creativity was very poor, but Zhao Geng's outstanding image became the biggest gimmick of the advertisement, and the sales of the Emperor Instant Noodle Factory began to grow rapidly.
Zhao Gengju became the prince charming in the minds of many women in China for a while.