When I returned to Shanghai, it was already the beginning of a new year, and I was already in the age of 23. The work also began to take over, and the strategy department and the marketing department always held meetings together to discuss some business strategies and marketing plans, and there were more opportunities to meet Gao Xiang. But we are all newcomers, and we still have a lot to learn in front of our predecessors.

Nan Tian is the director of the marketing department, and I have more contact with him at work, and he jokes with me from time to time, saying that he will dance rumba together when he is free, and he said that he has studied for a long time, and he must show his hand when he is free.

In mid-January, I received my first personal CASE to plan a Chinese New Year's Eve dinner at our newly opened exclusive store. Chinese New Year's Eve is at the end of January, and I only have a dozen days.

At the same time, I asked the marketing department's market research team to conduct selective market research, and I did not write a plan at the beginning, but went to the new store to do research, location, table turnover rate and consumer groups, etc.

Three days later, after the results of the survey, I started the first brainstorming session with the people from the marketing department and the people from the franchise store.

"According to the survey results, 60 percent of young people like to eat out for Chinese New Year's Eve, first, because they don't have to do it themselves, which saves a lot of trouble, and second, now that their income has increased, the price of the hotel is more acceptable." Members of the investigation team spoke first.

"But our new restaurant isn't very large, and if we have 50 tables of customers, the kitchen will be too busy, and at the current rate, we might have 100 tables at most that night, so we won't make any money at all?" The person in charge of the new store said with a frown.

"The turnover rate won't be that low!" Nantian also joined in, "Why is the table turnover rate only 2 in one night?" ”

"Chinese tradition, Chinese New Year's Eve dinner is generally around eight o'clock, everyone chats and eats together, how can it take about two hours, if it is late, there will not be too many people." Investigators speak.

I'm just listening to everyone's opinions, and my own ideas are not very mature.

"Well, can I tell me?" Gao Xiang raised his hand.

Gao Xiang stood up, "It is customary in China to eat dumplings at twelve o'clock in the evening, so everyone basically does not eat 100% at dinner, and many people eat for the sake of drinking. Can we advance the time for Chinese New Year's Eve? In other words, if the meal is finished before 8 o'clock, you can get a 10% discount on such activities, so as to increase the rate of table turnover. ”

Everyone nodded in agreement.

"Xiao Xia, tell me what you think, this is your CASE." My immediate boss, Yang Bu, spoke.

I stood up, "I'm not too mature in my thinking. I think so, in the past, during the Chinese New Year's Eve dinner, it was all big fish and meat, and everyone ate good things on the New Year to improve their lives. But now that life is better, the things I usually eat are good, and I don't necessarily have to eat big fish and meat during the New Year, maybe I can't eat those things.

If the restaurant waits for customers to order before making it, with the number of chefs at the new store, the speed will not be too fast. What if it's a package? For example, a set meal of six, eight, or ten dishes at a table can meet the portions of different numbers of families, and it can be served with dishes in advance, which will be faster. ”

Yang Bu listened and nodded, "In this case, the price can also be divided into several levels, and the guests can choose freely." ”

"And many people will go home to watch the Spring Festival Gala on Chinese New Year's Eve, although everyone says that the Spring Festival Gala is bad, but the ratings have never been too low." We can also provide takeaway services, so that everyone can eat our meals at home, and we can deliver all day that day, as long as everyone warms it up at home, they can eat it whenever they want. ”

"If that's the case, we also have to think about the dishes, so that they don't spoil the deliciousness of the food after returning to the pot, and they can still maintain their freshness." The manager of the new store agrees.

"Delivery is a good idea, because very few restaurants will take out Chinese New Year's Eve meals." People from the marketing department also started talking.

"The plan of the store can be considered by Gao Xiang, and we will do some activities to add some popularity to the new store." Nanda also agreed.

After that, I was in charge of the preparation of the proposal and the publicity, and the other people did the budgeting, the menu, and the business contacts. Everyone is very motivated, which gives me confidence.

The next day, the report said that after submitting it, the cold-faced god personally looked at it, and then put forward a little bit of advice, asking me to go back and revise it, and the plan was basically agreed. And then it's implemented.

Because I'm in charge of the strategy part, I basically don't need to interfere in the specific work, but I still follow everyone and don't have to be sloppy at all. After the publicity meeting in the morning, I will go to the new store in the afternoon. When I saw Lu Xiao at lunchtime, I was pulled out by her.

"Xiao Xia, I heard that you are now starting to do CASE independently? It's good that the company has no precedent for a newcomer to take on such an important CASE! Xiao Xia, you say, are you your Rumba who stunned Xu Dong? Lu Xiao smiled.

"Hey! Xiaolu, the cold-faced god can be my uncle, even if I am stimulated, I don't have to do this! Besides, I'm so young, I don't think about emotional matters. Let's talk about it! "I looked at my watch, it was almost there, I had to hurry to the new store.

Yang Bu went to the new store with me, and he was still a little relieved about me, a newcomer, and decided to supervise the battle himself. The chef and manager of the new restaurant are there, and everyone is studying the dishes for the Chinese New Year's Eve dinner, and there are now no less than twenty kinds of approved menus.

"I don't think there are many people in Shanghai, many of them come from all over the country, so can we separate the dishes? For example, the menu of Shandong cuisine, Sichuan cuisine, Benbang cuisine, Northeast cuisine, etc., if it is combined in this way, will it be better for everyone to choose the dishes that suit their tastes and suitable dishes? "After reading the menu, I suggested.

"In that case, we'll have to ask the headquarters to send some cooks." The manager said, "If you make a reservation, we can also consider using the space on the second floor, and it is good to make dishes from other countries." ”

Everyone nodded in agreement, and a new round of division of labor and cooperation began.

Recently, I have been working late every day and eating dinner in the company cafeteria. Fang Zhongyu went home on vacation, except for colleagues, I didn't know anyone at home. When I came home alone, I felt very uncomfortable facing the cold walls on all sides.

Only during the day, I don't feel lonely, so many people are together, working hard for a goal, many people are by your side, whether happy or sad, it will not be alone.

I am not the only one who can't go home for the New Year because of my participation in the program. Now that the advertisements have been out, the flyers have not been distributed, and the number of scheduled calls has increased, we now work almost every day at the new store, but we don't go back to the office much.

Purchasing, sales, production technology, etc., all have a model, after the twenty-seventh day of the lunar month, there will be customers to taste, noon and evening business also began to improve. The marketing department sent 20 salesmen to answer the phone, place orders, and start the work of dividing varieties into a series of cases.

"That's a lot of orders! There are now more than 400 takeaway tables booked, and the store is almost full. Nan Tian looked at the report in his hand, "It seems that Chinese New Year's Eve is enough for us to be busy." ”

I sorted out the documents in my hand, "It's tiring, but it's fun to work with everyone." I went to make sure the vegetables and seafood that had been flown in. ”

As soon as I went out, I happened to meet Gao Xiang, and he smiled at me and nodded, "Xiao Xia, the vegetables and seafood that came by air have arrived in the cold storage of the store, I came up and asked you to take a look." ”

"I was going to look for you!" I went downstairs with Gao Xiang, and Nantian stood at the door, watching the two of us leave.

Chinese New Year's Eve is coming in the midst of busyness. When I arrived at 4 a.m., the kitchen was already busy. The pastry kitchen hired 30 female workers to make dumplings, and my job was to mix the filling. Considering the taste of the dumplings, we used basin-sized containers to fill them, and when I entered the kitchen, there were already more than thirty containers cut and waiting for me to mix.

"I'm here to help, too." I turned around, it was Nanda, standing behind me in an apron with a chef's hat on his head, looking ridiculous.

"I'll put the seasoning away, and you'll be in charge of mixing it well, and you'll have to stick it together between the meat and the vegetables, like rice paste." I tried a pot first, and Nantian watched from the side and studied seriously.

Then the two of us divided the work, and by the time the dumpling workers arrived at five o'clock, we were already halfway reconciled. The dumpling workers invited were very skilled, and after we mixed more than 30 pots, they also made 7788.

"The takeaway trucks have arrived, everyone loads them according to the order, don't make a mistake." Gao Xiang is organizing personnel to load the car, and each family's dishes are packed and sealed in a food box to keep the dishes and soup will not be overturned.

"This is an order outside the suburbs that has not been accepted, otherwise it will be even more busy." Nanda took off his apron, took off his hat, and walked out.

"You should be happy to see such a sight, right?" I asked him with a smile.

"I'll be happy if my hand wasn't so sore that it was about to break." He stretched out his right hand, and his face was bitter.

At eleven o'clock, I started to go to people, and there was no break in the afternoon, the waiters were not enough, all the people in the marketing department became a la carte, and there were a lot of people at the takeaway window, and some cooked food was very popular with everyone, especially the special platter we made, which was not yet six o'clock, and it was already sold out.

I took the time to find a place to catch my breath, and my leg was almost gone. The waiters were supposed to work in two shifts, and there were still many people left behind to help on the first shift. No one can go home, but none of them remember that they are busy, and even the meals are eaten in shifts, and the room behind the dishes is almost never stopped, but they can barely keep up with the speed.

"Xiao Xia, come over quickly." A waiter ran over, "Big deal." ”