322 A new attempt at change
Chang Dong said with a smile: "It's simple, open a certification function, but anyone who uses my Dawn ingredients has a special certification mark." ”
As soon as these words came out, everyone was stunned and looked at each other.
Some people are at a loss, some people are uncertain, some people are stunned in their hearts, and some people weigh the pros and cons!
This is the marketing strategy of Changdong Learning Platinum.
It is impossible to expect the merchant to have a conscience in the piece of fast food bag, since this is the case, then force it! Take consumers and force merchants!
As long as the publicity is in place, Chenxi food will become synonymous with cleanliness and hygiene in the future, so with his Chenxi food certification, it is equivalent to having safety and health certification!
First-class enterprises do standards!
Second-rate enterprises do branding!
Changdong not only does the brand, but also does the industry standard!
In the future, as long as you care about health and cleanliness, you will naturally order a store certified by his Dawn Food.
Don't look at the attitude of countless netizens who don't care, in fact, it's just helplessness in the face of reality.
After all, what can you care about?
If you care about people, you don't need junk meat?
If there was a choice, who would order those takeaways from unknown sources?
Now Changdong will give this choice to consumers!
Of course, in order to ensure the interests of merchants, Changdong has already considered it all.
That is, if the fast food package is sold online, the price is a little more expensive;
If you sign a supply contract with Dawn Food, the price will be reduced to varying degrees according to the depth of cooperation.
The depth of cooperation here, that is, Dawn Food has the right to supervise the sales of instant food packs in stores.
This clause is formulated to prevent the store from fraudulently obtaining the certification of Dawn Food and then privately using the unsolicited instant food bag.
Of course, even choosing to hide the situation is useless.
Changdong will establish a cooperative relationship with the takeaway platform to check the takeaway data to determine whether the cooperative merchants are cheating.
In other words, in this case, why does Chang Dong still engage in depth of cooperation?
Not for anything else, naturally for the sake of convincing.
As a regular manufacturer, Changdong's fast food bags are definitely much more expensive than those of the black heart workshop, but if they are compared with other regular manufacturers, they will be much cheaper.
Because Changdong is a large-scale producer, it has the financial resources and ability to hedge the risk caused by the fluctuation of food prices through financial means.
That is, regardless of whether the price of ingredients rises or not, fast food packs do not make money, and futures make money; Futures don't make money, fast food packs make money. (Chapter 187)
In addition, Dawn Food Changdong attaches great importance to it, but the fundamental reason for attaching importance to it is to a large extent for the welfare of his hometown, and to expand his personal influence index and safety factor through the influence of people's livelihood.
Therefore, he can tolerate the temporary transfer of benefits.
Therefore, his selling price will be very low, and he will take the path of small profits and quick turnover.
This is tantamount to giving takeaway stores room for profit, so that this idea will not lose its survival soil.
Facing the surprised eyes of the person in charge of the takeaway platform, Chang Dong said: "I would like to reveal to you a piece of news, Dawn Food will open 24-hour uninterrupted live broadcast monitoring and put it on major live broadcast platforms." ”
"In other words, the production process of Dawn Food will be absolutely open and transparent, which is a kind of supervision for my Dawn Food, and it is also a good thing for you, I believe you should be able to figure out this relationship."
"Of course, I know that asking you to open the authentication function is not something that can be decided by one person, you can go back to a meeting, discuss it seriously, and hope to give me an answer tonight."
"Finally, I will say again, we do business, profit must be put in the first place, but do not forget social responsibility and conscience, I am often not talented, willing to take on the responsibility of social supervision, I hope you will seriously consider it."
"If it really doesn't work, I still have 50 billion cash in my hand that hasn't been touched, and making a takeaway platform is not something that needs to be seriously considered."
"Oh, by the way, if you need financing, you can also negotiate with my company, I have always been interested in the emerging market of food delivery."
The last few words are Chang Dong's warning.
An individual toast does not eat and eats penalty wine!
Lao Tzu's proposal has no loss to you, but will also help you establish a conscientious corporate image, if the lard is blinded, then don't blame Lao Tzu for targeting you.
Chang Dong, who tore off the warm mask, made everyone's expressions soothe, some people scolded in their hearts, some people were full of awe, and some people were thoughtful!
But no matter what it is, on the surface, you have to be respectful, even apprehensive.
Not to mention Chang Dong's targeting, if he is really stimulated to enter the takeaway market, it will not be a good thing for everyone present.
There is money and resources, Chang Dong really wants to do it, and the success is extremely high!
Even he didn't have to pay money, as soon as he ascended to the heights, with his personal prestige, countless capital poured in.
So this matter cannot be considered by everyone!
After the banquet, Chang Dong's warning majesty was exhausted, and he sent everyone back with a smile, looking very kind.
But this time, who would dare to think so?
When they left the Roman Lake Villa, many people suddenly realized that their backs were soaked.
One by one, they were suddenly stunning!
The big guy is majestic, it's really not ordinary!
Everyone thought about this, and before the car left the villa area, they didn't take out their mobile phones one after another and made a call.
At three o'clock in the afternoon, the last food delivery platform invited by Chang Dong came to reply, they agreed with Chang Dong's proposal, and the technical department was already adding the certification function, and the function would be launched within a week at the latest.
Chang Dong listened to Wei Jingyi's report, smiled lightly, and said, "Are the live broadcast platforms ready?" ”
"Ready, ready to open access!"
Chang Dong opened his mouth, ready to give an order, but when the order came to his mouth, he suddenly became silent again.
This step is not the historical trajectory of his previous life, but his own pioneering move.
Through the live broadcast platform, he supervised food production, further transparent the industry, and promoted the society and people's livelihood, which is what he envisioned and pursued.
However, without historical verification, he does not know whether this step is right or wrong.
This is a pioneering, an innovation, an industry earthquake, and a breakthrough in breaking the stereotype!
He may be praised by the society, or he may encounter unpredictable difficulties and fall short, and even because of this move, he will destroy the conscience and money of countless food companies, and be hated and hated!
"You say, I did that, didn't I?"
Chang Dong asked Wei Jingyi.
He shouldn't have asked that.
Because the game has been completed, and it has come to this point, there is no turning back for him.
But Chang Dong still asked.
Wei Jingyi's eyebrows raised, this was the first time she had seen Chang Dong's expression.
She opened her mouth and was about to answer, when Chang Dong suddenly said: "Notify Chenxi Security and strengthen the security forces of each company." ”
"Yes!"
"According to the plan, an announcement will be made and the live broadcast will be opened."