321 The name of the ghost talent, is it not worthy of the name?
Chang Dong's marketing was very hidden, but he couldn't hide some of his allies, especially Liu Wenze, Zhuang Yuanzhi, Fu Qingrun, and Liu Linxuan.
No one knows that since they visited Chang Dong before the Spring Festival, the four of them have more or less paid attention to Chang Dong, or fast food bags.
Therefore, when the fast food bag suddenly broke into the public eye and set off a frenzy of public opinion, the four of them guessed almost immediately that this must have come from Chang Dong's hand.
It's just that the development of things, to be honest, has disappointed them a little.
They admit that they can set off a frenzy of public opinion in a short period of time, and Chang Dong is indeed a leader in the industry in terms of hype.
It's just that this marketing strategy, from their point of view, can only be said to be decent!
It's really not a marketing genius!
They can already guess what follows.
It is nothing more than "self-confession", when revealing the inside story of the industry, deliberately attacking oneself to attract the attention of public opinion, and then carrying out some whitewashing, and finally using the industry shady curtain to set off its own cleanliness!
Achieve the purpose of publicity.
They admit that this is easy to say, but it is difficult to operate. How to whitewash? You also need to have a lot of skills, otherwise if you are not careful, you may fake the show and do it, and lose your wife and lose your soldiers.
But this marketing is still not in essence the name of "ghost talent".
Because when public opinion passes and the limelight passes, these black-hearted dens of fast food buns will still be born again in the spring breeze.
No way, the cost advantage is there!
The law of bad money driving out good money is not discovered in vain.
In other words, Changdong's marketing may be able to exchange for a temporary surge in orders, but it will be a battle with no end in sight and hope for victory in the future.
"The name of the ghost talent seems to be mostly complimentary!" Zhuang Yuanzhi, who paid close attention to this matter, secretly commented.
"Something is not right, this matter has nothing to do with Chang Dongju's platinum example?" Liu Wenze knows Chang Dong best, and he keenly noticed that Chang Dong's marketing is somewhat contrary to his original example.
As for Liu Linxuan? She longs for her sweetheart, but she doesn't think Chang Dong can be called a "ghost talent".
In other words, the subconscious mind is aware of it, and the surface will not admit it.
In her eyes, Chang Dong is the most perfect.
When the doubts on the Internet intensified, Chang Dong did not open the rumor for the first time, but secretly invited the heads of the four major takeaway platforms and eight or nine small takeaway platforms to have lunch.
Chang Dong invited, to be honest, other industries dare not guarantee, but in the Internet industry, there are really few who dare to refuse.
The resources at his disposal are too huge!
He may not be able to do it, but he can definitely hurt you.
Therefore, after Changdong's invitation was issued, the heads of major takeaway platforms gladly accepted the invitation as soon as possible.
Feb. 19, eleven a.m.
A sumptuous lunch was served on the table at the Roman Lake Villa.
Chang Dong personally stood in front of the copper door, waiting for the heads of more than a dozen takeaway platforms.
This gesture made the heads of more than a dozen platforms quite frightened, and they all glanced at each other, and they all saw a little apprehension in each other's eyes.
Why did Chang Dong invite them, they could naturally guess a few points?
It's nothing more than a question about the fast food pack.
Before being invited, the heads of four of the largest food delivery platforms, although they were in a competitive relationship, were privately ventilated.
What kind of gas is passed?
It's very simple, if Chang Dong makes too many demands, they can only advance and retreat together and resist hard.
There's no way, each for his own master, we can't just make our business difficult for the sake of your fast food bag, right?
Of course, if they can not offend Chang Dong, they still don't want to offend. After all, the shadow of a person's famous tree, how fierce this guy is, just look at this age, look at that wealth, you know.
"It's so exciting for you to come! Hahaha, don't talk nonsense, you're all hungry, right? Let's eat and talk. ”
Chang Dong greeted politely, there was no big guy at all.
More than a dozen people in charge responded politely.
Entering the villa, looking at Changdong's palace-like mansion, looking at the table full of delicacies, and then looking at the beautiful maid standing at the dinner table, this heart is also full of mixed feelings, and the color of awe is more and more obvious.
The big guy is the big guy, the details are real!
The guest of honor was seated, although there were more than a dozen people, but the huge dining table still seemed a little empty.
Some small platform leaders, where have you seen this battle?
For a while, it was very restrained.
The takeaway market in 2017, although there are only three years left before the year of Changdong's rebirth, the market pattern is full of flowers and competing for beauty.
The four major platforms have not yet been merged, countless capital hot money is aimed at the huge market of takeaways, new platforms are established every day, and platforms are closed every day.
Those who can be invited by Changdong have more or less grabbed a little market share.
Although Chang Dong knew that in the next two or three years, these small platforms would die and merge, but this would not affect his hospitality at this time.
Chang Dong doesn't like dinners very much, because most of the dinners now, he basically hears compliments.
It's cool to be complimented, but it doesn't matter if it's too many times and for a long time.
But that doesn't affect his ability to host dinners!
"Before everyone moves the chopsticks, I will make a proposal, this dish cannot be put on the table, it is not that I am often lazy, but this dish is called Wealth! Hey, this means, but you can't get fish roe and abalone. I specially told the kitchen, according to the head, one person, just in time, today is not out of the New Year, I wish everyone a lot of money, the New Year fortune! ”
Chang Dong pointed to the most ordinary sweet potato dumpling on the table and introduced it with a smile.
With the blessing of his power, a dish that was very cheap, but at this time, it ushered in the applause of everyone, and the turntable moved, one for each person, and he muttered in his heart.
After this dish, the atmosphere of the dinner table gradually came up.
They are all Internet practitioners, and almost all of them are in charge of takeaways, although they are all competitive, but businessmen, they are kind and make money, and they have to smile and grin when they sell batches in their hearts.
So the atmosphere at the dinner table is very good.
After three rounds of wine and five flavors of food, Chang Dong sighed.
Oops mom, here's the point!
Everyone chuckled in their hearts and subconsciously put down their chopsticks.
Stretching out his head and shrinking his head is also a knife, it is better to be strong, Mr. Fang, one of the heads of the four major platforms, gritted his teeth and said: "Mr. Chang, how can you sigh at a good end?" ”
"What else can it be? It's not like the fast food bag has been making a lot of noise lately. Chang Dongdao glanced at Mr. Fang approvingly.
This old boy has a bit of guts.
When everyone heard this, they hurriedly comforted them, and picked up good things to say, anyway, they didn't mention what it had to do with them.
Chang Dong listened with a smile, and finally said: "This matter, I'm actually not too worried, why?" I am not afraid of the shadow obliquely, my company was built in accordance with the standards of visiting the factory at the beginning of the factory, and the clearer the self-clearing, the more noisy the public opinion, the more beneficial it is to me. ”
"I'm so worried, it's later! I, a regular factory, is difficult to compete with those private workshops after all, there is no way, conscience money is always better than conscience money, don't you say? ”
"Yes, yes, yes."
"Boss Chang understands righteousness!"
"Mr. Chang is high!"
As soon as everyone came over, they just didn't mention "Is there anyone we can help with"?
Chang Dong was not annoyed when he saw this, this matter rested on him, and before he knew the situation, he must have been silent.
He smiled and said: "I don't hide it from you, I came here to invite you to have a meal, in fact, I want to ask you for a favor, this favor, I promise, is completely mutually beneficial." ”
"This ......" Chang Dong's words made everyone stunned.
"Dare to ask Mr. Chang, what is the busy?" It was Mr. Fang who opened his mouth again.