Giving adults a meeting is a technical job, especially when the adults are all your elders.

If you say something wrong, it may cause disgust among your elders, and not only will it not achieve the desired effect, but it will also be counterproductive.

So as a last resort, Tang Mingyao actually didn't want to hold a meeting for adults.

However, the "High School Entrance Examination Champion Learning and Life Hall" was created by his hard work since he was reborn, and it condensed too much of his hard work.

With his talent for business, it is a miracle that the store has grown to the point it has reached – hard work, the vision of the reborn, and serendipity are all indispensable.

Now he finally got off to a good start, in order to develop the layout, and at the same time, due to human favors, he could "lend" the signboard to his relatives, but they were never allowed to smash their own signboards.

Therefore, this meeting must be held.

Father Tang Hui informed his aunt to go, and when Tang Mingyao sent his girlfriend home in the evening, he also told Luo's mother about the meeting.

Of course, the wording is very euphemistic, roughly speaking, now everyone is connected together and developing together, in a lofty sentence, it is called "community of destiny", it is better to take time to communicate together, talk about business ideas, brainstorming, and strive to make the store better, bigger and stronger.

Luo's mother agreed with a smile, and didn't embarrass Tang Mingyao.

A day later, my aunt agreed to the request for a meeting, so the matter was on track and preparations could begin.

The preparation is very simple, you can find a small teahouse, or even Tang Mingyao's own store, and the main preparation work is still the content of the meeting.

Whether it is difficult to say this aspect or not, whether it is difficult or not, depends on the personal level of the host.

Tang Mingyao felt that he was not a genius, and what he said with empty white teeth might not convince adults.

He needs to be well prepared.

So he called that day and asked Yang Jing to send him a lot of information by email, most of which were the materials she was looking for when she was doing design before.

Then I worked for two nights, made a PPT out, and went to the school through the relationship of the head teacher Lao Guo, borrowed a valuable imported projector from the school, and prepared to use it in the meeting.

This is the benefit of gifted students, if you change to an ordinary person, you ask the head teacher to borrow something from the school to try, and it is good not to scold you.

Waited for two days, early Sunday morning.

In the morning, there was no business at several stores, and the meeting time was set for nine o'clock in the morning.

The aunt's house arrived first, not only did she come by herself, but her sister-in-law also came with her, it seems that the two of them are still very concerned about their own store, and they want to see what this solemn meeting is.

Then Luo's mother took a taxi and took Luo Wenxi with her.

As soon as the two sides met, the little brother-in-law glanced at Mama Luo suspiciously, remembered something, and suddenly said, "It's you, I also drove you last time." ”

Luo Ma laughed and covered up the past.

Tang Hui and Li Qiong also came out to meet everyone, and the greetings were lively for a few minutes, and then Tang Mingyao asked the adults to move the container in the middle of the store, leave a place, and then go upstairs to move the computer down, connect the projector, and debug it for a long time, and finally figured out the rules.

"Ahem, the purpose of convening everyone here today is to discuss business ideas together, brainstorm ideas, and run our chain store better. As a junior, I shouldn't have stood in this position to talk to you, but this is a rare opportunity to train people, so I ask you elders to give me a chance to say a few words. ”

As he spoke, click on the PPT and display the title of the homepage.

"On the idea of chain management!"

This thing is fresh......

It is fresh enough to open a small shop and gather everyone together for a formal meeting; Let Tang Mingyao, a young man, come to the stage to host, which adds a bit of freshness; As soon as the computer and projector were used, the freshness suddenly exploded.

Several adults felt like they were watching urban dramas from Hong Kong and Taiwan, and the tall atmosphere came to their faces, and they couldn't help but sit a little upright.

"First of all, I want to ask you, what is a chain store? Who of you has ever been to a chain store? ”

A group of people looked at each other.

Luo's mother coughed and said, "Is Carrefour counted?" ”

Tang Mingyao said: "Count! ”

Luo's mother said: "Then I've been there." ”

"Auntie, can you tell us how Carrefour makes you feel?"

"It's good decoration, complete things, the waiter has a better attitude than ordinary grocery stores, it's convenient to buy things, and the price is more assured......"

Tang Mingyao asked: "If there is a Carrefour and a store that sells daily necessities, both of which are about the same distance from you, and you have both of the things you want to buy, which one would you like to go to?" ”

"Naturally, it's Carrefour."

Tang Mingyao said: "Why? ”

"They have a big store, good service, and better quality...... I'm more at ease anyway. ”

Tang Mingyao nodded and said, "I don't know how many Carrefour Auntie has been to?" Have you ever compared different Carrefour, what are the differences between them? ”

"I've been to a few of them, I've been to two in the Special Economic Zone before, and I've been to one in the provincial capital after I came back, and I feel the same difference."

Tang Mingyao then asked several more questions, asking more detailed questions, such as the difference between things in different stores, the difference in price, and the difference in decoration......

asked a lot of questions, which made everyone else a little baffled, and they didn't know what their own store had to do with Carrefour.

When he finally finished asking, Tang Mingyao concluded: "I think everyone has already understood that Carrefour is a chain shopping mall, and it is a global chain. Now Aunt Luo is a consumer of this chain store, because she has been to several stores and found that no matter where this mall is opened, it gives people the same feeling, so when she wants to buy something that can be bought at Carrefour, her first choice is Carrefour, rather than other stores with the same goods that she has never heard of. ”

"Why is this happening? I'll tell you one word, it's called brand effect. ”

As he spoke, he clicked on the PPT, and the explanation of the word brand effect appeared.

After reading it, Tang Mingyao said: "Why is Aunt Luo at ease with Carrefour?" Because she has confidence in this brand, every time she thinks of something to buy, she can buy it at Carrefour, even if she hasn't bought it yet, she already has a bottom in her heart, and she feels that she will definitely not buy fakes, and she will not be indiscriminately inflated by the store owner. This kind of confidence is very difficult to build. Chaining, on the other hand, is a way to build consumer confidence, and it is very effective. ”

"The specific approach is to unify the decoration, the unified purchase, the unified management process, the unified sales price, and the unified ...... There is only one thing we want to achieve, when someone wants to buy something and remembers that we have it in the store, then we have to be the first choice of that person. If you do this, the brand effect of the chain operation will be considered successful. ”

After a pause, Tang Mingyao asked a question again: "Now, if Aunt Luo goes shopping one day and finds a new Carrefour, and finds that this shopping mall is different from other Carrefours in terms of decoration, goods, or waiters' dress, and after a while, she finds a new and different Carrefour, such a Carrefour, are you still willing to go?" ”