Chapter 1492 Contrast
It's no wonder that some pharmaceutical companies will blindly reduce the cost of raw materials, resulting in problems with the efficacy of drugs.
Su Nian finally understood the inside story of this industry, those drugs that sell well are not necessarily the best products, but products that are willing to give rebates to retail terminals and clinicians.
"I know it's unfair to the people, but that's how the industry is at present," Chu Beichen was also very helpless.
Su Nian gritted his teeth and fell into a difficult choice, the husband and wife were extremely troubled about this matter, but seeing that the first batch of products had been produced and the second batch of products was about to be put into storage, the sales of drugs were still not improving.
The husband and wife had to endure the incomparable disgust of this industry and made the decision to give retail manufacturers and clinical rebates.
According to the market conditions at that time, they also gave a rebate rate of 13%.
However, retail pharmacies are not buying it, and in the process of operating, these pharmacies have developed the habit of advancing and retreating together.
They feel that Su's Pharmaceutical Factory is a new pharmaceutical company, and the rebates they give cannot be the same as those old pharmaceutical companies, so they do not show their status in the retail industry.
Therefore, under the joint boycott of several chain pharmacies, Su's Pharmaceutical Factory, which has decided to sell profits and give rebates, has still not been able to sign out large orders.
For the sake of the pharmaceutical company's business, Chu Beichen personally went out to negotiate with one of the largest chain pharmacies.
Because they have successfully boycotted Su's Pharmaceutical Factory for a period of time, the chain pharmacy seems to have regarded Su's Pharmaceutical Factory as their own bag.
They once again rejected Chu Beichen's request for cooperation, and proposed a rebate of up to 20 percent.
To be honest, if the pharmacy is given a commission according to this rebate, the pharmaceutical company's profit will be little, which is equivalent to working for the pharmacy for nothing.
Of course, Su Nian and Chu Beichen could not agree to such humiliating conditions, but if they didn't agree, where would the future of the pharmaceutical factory be?
As for the boycott of retail pharmacies, we cannot use strong measures to interfere, because after all, it is up to the pharmacies themselves to decide what drugs to buy for business.
Just when Su Nian and Chu Beichen were in a dilemma, their old friend Ke Qianbo came.
For the first time, Klueb came with a lot of pomp, and instead of flying on his own private jet, he chartered a large passenger plane from Wayne Airlines.
Krupp didn't come alone, he also brought many friends, and later Su Nian learned that 80% of his friends were drug retailers, and 20% were patients who were eager to seek medical treatment.
It was the arrival of these people that opened a new door for Su's Pharmaceutical Factory.
These pharmaceutical companies from economically powerful countries do not want kickbacks, nor gifts, nor even the most basic entertainment, and as soon as they get off the plane, they don't care about the dust, so they directly find Su's Pharmaceutical Factory to ask for a contract and order medicines.
The sales of the factory were taken aback when they saw the customers flocking to the factory. However, they finally have some professionalism, and they know that customers come to the door and resolutely cannot be pushed out.
The first batch of drugs that left the factory, no retail pharmacy in China was willing to accept them, but they were suddenly covered by foreign retail pharmacies.
Looking at the frowning expressions of foreign retailers, the sales of Sushi Pharmaceutical Factory couldn't penetrate the other party's thoughts, so they could only cautiously solicit opinions, "Do you think the number of these drugs is too large?" ”
"No, I think the quantity of this batch of drugs is too small, and it may be sold out as soon as it is stored, and I am thinking about increasing the number of orders," the retailer said solemnly.
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