Chapter 1491 The Key to Sales

This time the crime is confirmed, it is estimated that there will be no one hundred years, it is impossible to release Dean Bai, this kind of person is really an enemy of the people, and he dares to conspire to steal high-end secrets, wouldn't letting her out continue to endanger society?

Dean Bai is the director of the Templar Hospital, and the other shareholders of this hospital saw that the matter was not good, and it would be troublesome to hold the hospital accountable, so they hurriedly sold their assets.

As a result of the trial, Dean Bai was sentenced to 81 years in prison, a time with a very Buddhist connotation, which is very suitable for a diehard like Dean Bai.

After Director Bai's verdict was handed down, the Templar Hospital quickly fell apart, and the hospital was taken away by several buyers, and the name of the Templar Hospital was no longer known.

Coincidentally, on the day Dean Bai's verdict was handed down, the first batch of products of the Soviet-style pharmaceutical factory was successfully produced.

The first batch of products of Su's Pharmaceutical Factory is the Rejuvenation Pill promoted by Su Nian.

In order to increase sales, Su Nian asked someone to shoot several advertisements, which were scrolled on major TV stations, and the investment in advertising has reached one million.

However, the sales of the Rejuvenation Pill were not as good as Su Nian imagined, except for some old patients who were convinced of her anti-heaven medical skills, and ordered a part of the Rejuvenation Pill early, but there were no big pharmacies to come to her pharmaceutical factory to buy medicine.

Su Nian was very puzzled by this, you must know that her fame is not small now, and she can be regarded as a sudden rise in the medical world, and these retail pharmacies should not give face like this.

Chu Beichen had been running a pharmacy for a while, and he knew what Su Nian had encountered.

"Su Nian, are the sales and promotion personnel in your factory all novices?" Chu Beichen asked his wife with a smile.

Su Nian nodded, "Beichen, what you said is right, we are a new pharmaceutical factory, and when we were recruiting, we also thought about inviting two experienced gold medal salesmen, but this kind of person has been invited away by large manufacturers, and those who are willing to come to our pharmaceutical factory are all newcomers." ”

"That's right, your salesman must still not have mastered the most critical part of sales," Chu Beichen pointed out with a smile.

"What's the most critical part? Quality? Effect? Su Nian shook Chu Beichen's arm.

"It's not right, the most critical link is the kickback," Chu Beichen pointed to the pharmaceutical factory, "The cost of your batch of medicinal materials is only thousands of yuan, but the finished medicine produced is sold at a price of hundreds of thousands, do you think all this money is your profit?" ”

Su Nian seemed to understand something, "Of course not, the cost of advertising, the cost of maintaining the assembly line, and the daily expenses of the pharmaceutical factory must be paid from these money." ”

"There is also a part of the money that is given to the retailer, and it should also come out from here, I know you will think that this is very unreasonable, but the current market situation is like this, two drugs with similar efficacy, one has a rebate and one does not have a rebate, and those drug pharmacies will definitely enter the drugs with rebates."

Chu Beichen woke up the person in the dream with a word, and Su Nian suddenly realized, "Since this is the case, we will inevitably follow the local customs, so let's notify the factory director and ask them to hold a meeting with the sales and reformulate the sales strategy." ”

The result of the research at the meeting was that if Su Nian wanted to be competitive in similar products, the rebate to pharmacies and hospitals should be as high as 13%.

"Oh my God, so much?" Su Nian only felt incredible.

"That's not much, let me tell you, in order to let clinicians and patients prescribe this medicine, you have to give doctors a certain amount of rebates, I looked at other pharmaceutical companies and set it at ten percent," Chu Beichen was also very helpless.

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