Chapter 430 Pre-IPO Preparations

Lu Nan smiled, he was not as excited as Brother Xiang, he tried all three qualities of beauty pills in turn.

The effect of the beauty pill is exactly the same as what he planned, the highest quality beauty pill can basically eliminate the toxic and harmful hormones in the human body after ten courses of treatment.

When the skin becomes better and the internal organs are healthy, the whole person will become handsome and beautiful.

As long as you keep taking Yangyan Dan, you can basically maintain the appearance of being four or five years younger than the current age, of course, this also depends on genetics, if some people are born old, then there is no way.

After personally experiencing the medicinal effects of the beauty pill, Brother Xiang immediately arranged various packaging, and packaged the three beauty pills separately according to the three grades.

There is only one bottle of the highest quality beauty pill in a box, and there are twelve capsules in a bottle.

The medium-quality beauty pill contains two bottles in one box, and the same is a bottle of twelve pills.

There are three bottles of low-quality beauty pills in one box, and thirty-six pills in one bottle.

All of them are packaged in this way, which is distributed according to the quality effect of the beauty pill, and the quantity of low quality can be equal to the effect of a medium-quality beauty pill.

Moreover, the superposition effect of this low-grade beauty pill is not as good as the effect of a higher-grade beauty pill.

Regarding the market pricing, Lu Nan and the three of them discussed, the price of the highest-quality beauty pill was 12,001 boxes, the price of medium-quality was 6,000 boxes, and the price of low-quality was 3,001 boxes.

Then, Lu Nan started both production lines, and Brother Xiang only needed to line up ordinary workers to screen medicinal materials and then package them.

In terms of output, Lu Nan did not control the output of Yangyan Dan, as long as Brother Xiang had medicinal materials here, he could quickly produce Yangyan Dan.

The two alchemy furnace production lines do not have some problems that ordinary mechanical production lines will cause.

Regarding this point, Lu Nan thought very clearly, once the medicinal materials added by which Dan furnace were not right, this alchemy furnace would stop running.

In order to prevent this from happening, when customizing the alchemy furnace, Lu Nan also developed a tool to test the medicinal properties of medicinal materials.

Ordinary workers use this tool to screen out unqualified medicinal materials in the early screening.

The factory is in full swing, and all that's left is to open the market.

Yun Meifeng's side took the beauty pill for approval, and with the power of the Yun family, the approval of this health care product process was completely a green light, and she quickly got the license.

In addition, I have applied for advertising approval, and the most important thing for health care products is actually advertising.

After all, now is an era when the aroma of wine is also afraid of deep alleys, and if you don't vigorously promote it, who knows your product.

Generally speaking, in addition to the normal production and sales model, health care product companies also adopted the agency system and OEM system at the earliest.

The agency system is a way to buy out the right to sell without producing products by yourself, and the OEM system is to entrust others to produce their own formulas and related products.

The characteristics of these two methods are that they can reduce R&D costs, production costs, equipment investment risks and quality risks in the rapidly changing health care product market, and focus on consumer psychology research and sales team construction.

The marketing of health care products pays attention to taking advantage of the momentum and paying attention to media collocation.

Successful health care product companies pay great attention to building momentum and taking advantage of research in the way of publicity, so that the company has frequent exposure.

Combined with all kinds of media, the company's products and brands are quickly delivered to the target group.

The three strains that are famous for their overwhelming advertising are typical examples, and later Red Sun, Harbin Pharmaceutical Group, and Brain Platinum have taken this feature to the extreme.

The other is the concept of differentiation strategy, which is actually common to many industries.

However, in the domestic market, health care products companies are the industry that has raised this characteristic to a supreme position, and even become the primary factor related to the survival of enterprises.

Many cases have become well-known classics - don't let children lose at the starting line, it's good to be a woman, and calcium supplements when people are old, etc., which have had a huge impact on society and imperceptibly affected the lifestyle of a generation.

An important process of bringing a product to the market is the terminal sales, especially fast-moving consumer goods and health foods, which require direct benefits through promotion and ensure the effective use of air resources.

Generally speaking, shop plus promotion is the simplest and most effective means of selling a product.

However, in the health care product industry, it has its particularity, that is, it must solve customers' doubts about efficacy with terminals.

The marketing model of these traditional health care products is more applicable to most of the beauty pills produced by Lunan.

Therefore, Yun Meifeng plans to use this method to open up the market that belongs to Yangyan Dan.

At the same time, Lu Nan also thought of a way, that is, online sales, in today's society, online shopping has long been deeply rooted in people's daily life.

Of course, Lu Nan just provided an idea, and the specific sales were all in charge of Yun Meifeng's side.

One of the things he has to do is to be responsible for getting an advertisement for Yangyan Dan.

Who made Lu Nan popular because of filming a love song, and became the current popular fried chicken.

Brother Xiang also asked Lu Nan for two autographs, saying that he was going to give them to the two children in his family, and said that he would give Lu Nan the opportunity to get him two more signed photos of Meng Hanyan.

Lu Nan couldn't laugh when she heard it, Yun Meifeng knew the relationship between Lu Nan and Meng Hanyan, so she gave Lu Nan a big arrogant look.

and gave Lu Nan this task, let him and Meng Hanyan shoot commercials, and Yun Meifeng will handle the approval.

What else can Lu Nan do, of course, he can only choose to accept it.

When he wanted to make a commercial, the first thing he thought of was Meng Hanyan and director Li Da.

Because in the entertainment industry, Lu Nan also knew the two of them, so Lu Nan's first thought was to make a phone call to Li Da.

Before the call, Lu Nan also thought about it.

The box office of the first love song has exceeded 400 million, and the media predicts that the box office of the first love song can break one billion.

As a director with such a high box office, to make a commercial film, generally speaking, no director will do this, it is completely self-defeating.

Moreover, if Li Da goes to shoot a commercial film, how much is the appropriate remuneration?

Lu Nan thought about it and felt that with his relationship with Li Da, it should be no problem to find Li Da to shoot a commercial at this time.

Take a step back, even if Li Da doesn't agree, it doesn't matter, let Li Da help introduce a director, and it's over.

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