"Hey, Director Li, hello." As soon as Li Da's side answered the phone, Lu Nan greeted.

"Lu Nan, hello, hello, congratulations on becoming the hottest actor at the moment." Li Da's hearty voice came from the other side of the phone.

Hearing Li Da say this, Lu Nan couldn't help laughing: "It should be that I congratulate director Li Da on the fire of his new work." ”

"Hahaha, I have to thank you and Meng Hanyan for your outstanding acting skills, otherwise the movie wouldn't be so popular."

The movie is so popular that it has been pressing. The pressure on Li Da has also disappeared, which makes his whole person extremely relaxed.

It can be heard from the chat that Li Da is in a good mood.

"Director Li, I'm looking for you, there is something I need your help with......"

Lu Nan was about to say that if you don't get off the scene to shoot a commercial, then help introduce a director, but before he could say anything, Li Da directly interrupted.

"Lu Nan, as long as it's not illegal to kill people and set fires, no matter what else, I'll help, help those who can't, and think of ways to help those who can't." Li Da said categorically.

In Li Da's opinion, when he was filming a love song, the series of things that the actor made almost caused him to die halfway through this movie.

It was Lu Nan who went up at a critical moment, which made his movie successfully completed.

Out of the mentality of repaying the favor, Li Da felt that as long as Lu Nan needed his help, he would naturally help.

"Li Da, thank you so much." Lu Nan thanked.

Hearing Li Da say this, Lu Nan suddenly felt warm in his heart and moved.

In life, this kind of friend is only too little, not too much.

Lu Nan said: "I have a company here, and I need to shoot a commercial, and I want to ask you for help." ”

"No problem." Li Da on the other side of the phone readily agreed, "When will you shoot over there, I'll arrange the time." ”

"Then next week's weekend." Lu Nan said.

"Okay, you send me the commercial proposal." Li Da did not hesitate at all, and directly asked Lu Nan to give a plan.

When Lu Nan heard Li Da say this, he was immediately confused: "Huh? Do you want a plan? ”

Li Da: "......"

"Come here, I'll talk to you about it." Li Da was silent for a while, and then asked Lu Nan to go to his side.

Although Lu Nan doesn't understand these things, he has a good habit, that is, listening to the opinions of professionals for professional things.

Lu Nan and Li Da met in a café, and Li Da directly gave Lu Nan a document.

"This is the copywriting I used to shoot commercials, you see." Li Da said.

Before Li became famous, he also made commercials, and at that time, he only relied on making commercials to gain experience.

In fact, now, commercials are actually similar to movies, and the shooting of commercials also requires skills and methods.

And although Lu Nan doesn't know how to make a commercial film and what the process of a commercial film is, he knows how to choose a good advertising film director.

The director is the soul of a TV commercial shooting, is the chief architect of the advertising project, it can be said that the director is in control of the rise and fall of the entire advertising filming, TV advertising shooting generally invites some directors with professional standards, industry experience, and related work cases.

The lifeblood of an advertising film is controlled by the director, how to shoot the advertising film, how to shoot it, the director should have a few treasures in his heart.

The director has the absolute right to speak in the scene layout, actors, shooting venues, etc.

A qualified director must have the ability to control the overall situation, and he should be prepared for everything like this.

The director must not only have the ability to appreciate and perceive beauty, but also have a good understanding of all joints in the shooting process.

Knowledgeable, with artistic cells and at the same time familiar with art, drama, shooting, etc.

In this way, you can direct the entire filming process and at the same time coordinate all the links. This is a dual manifestation of the director's leadership and coordination skills.

The director should have good communication skills so that he can coordinate with all aspects of the personnel in place.

At the same time, behave appropriately and deal with nature. At the same time, the director should also have the ability to deal with some emergencies in the process of TV commercial shooting, so as to reduce losses and even turn accidents into stories.

A director is responsible for the rise and fall of the entire advertising film, and is the decisive figure in the success or failure of the entire advertising film.

Therefore, you must have excellent ability and quality in order to be like a fish in water during the filming of the whole advertising film.

From a creative point of view, film is centered on the director, and the director can decide almost everything in creation, while advertising is centered on the creativity of the advertising agency, and the director has limited room to play.

The advertising director is a bit like an executive director in the film industry, and the real director is the person or company who asks him to shoot commercials.

From a professional point of view, film directors have little work, and each job takes a long time and a lot of energy, which consumes a lot of mental and physical energy, but earns a lot, and you can rest for a long time if you do a ticket.

Advertising directors have a lot of work, and the time for each job is short, which is relatively easy, but they earn less, and they have to continue to do it after they do it.

And Li Da, who Lu Nan invited, can be said to be a person who has become famous in the director industry.

Compared with ordinary advertising film directors, Li Da can be said to be two levels from those directors.

"Director Li, I've finished reading it, but I still don't understand much." Lu Nan took a general look at the copywriting that Li Da gave him, and he couldn't understand the text alone.

"If you read it once and understand, then those of us who are directors should have lost our jobs a long time ago and changed careers as soon as possible." Li Da said with a smile.

"Tell me what kind of company your company is?" Li Da asked.

"A health supplement company." Lu Nan said: "By the way, I brought two bottles, you try it, the effect is very good." ”

"Beauty Pill?" Li Da took the two bottles of Beauty Pill that Lu Nan gave him, which were two emerald green bottles like jade bottles.

"This bottle can't be jade, right?" Li Da asked, and he saw the words on the bottle, "Yangyan Dan?" You're selling a product to women, right? ”

"This can be eaten by both men and women, you can try one by eating." Lu Nan asked Li Da to taste it.

"Okay, how about I try your product, if it's good, maybe I can find good inspiration." Li Da nodded.

Li Da poured a beauty pill and came out, "This emerald green color looks very fresh, let me taste it." ”

Li Da followed Lu Nan's statement to try it, and he didn't expect this health care product to have much effect.

However, when Li Da put the beauty pill in his mouth, all of a sudden, his taste buds felt a refreshing breath. His eyes lit up immediately, the kind that sparkled.

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