Li Nai suspiciously washed his face with the soap, and sure enough, after using it, a fragrant smell appeared on him, and when he touched the skin on his face with his hands, it seemed to be really much smoother than before washing his face. Washing your face with the soap made of the honey locust can also cleanse the skin, but after using it, you will feel dry skin, which is very different from the use of this soap. Of course, this is not his delusion, but the credit of the soap research and development team is to increase the glycerin or vegetable oil content in the soap ingredients, and after using it, the skin will feel smooth and delicate.

"Mr. Shi is honest and doesn't deceive me!" Li Nai couldn't help but sigh from the bottom of his heart.

He Qiang approached Li Nai and sniffed hard, and also praised loudly: "This smell is very good!"

Li Nai asked again, "How long can this aroma last?"

"If you don't sweat profusely, it's okay for a day or so. Schneider said with a smile: "As long as you use it every day, you can maintain this aroma for a long time." ”

Of course, Li Nai understood the meaning of Schneider's words, nodded and said: "If this thing is used diligently, it will naturally be consumed quickly, so you need to buy it again every once in a while." In my opinion, it is best to sell this thing to a woman from a better family. It's just that this one fragrance is unique, but it will inevitably look monotonous. ”

"We also thought about this problem, so in addition to this scent, we also developed a number of other products with different scents. Schneider snapped his fingers, and a new sample was immediately delivered.

"Look, we have developed a total of nine different scents, and we can guarantee that no one will be able to replicate them. Schneider encouraged the spring tongue and introduced: "Among them, there are not only pure and elegant fragrance types suitable for young girls, but also warm fragrance types that mature women will like, and more calm fragrance types suitable for men, so as to ensure that every customer can find the one that suits them." ”

Li Nai picked up the samples one by one and smelled them carefully, and sure enough, the tastes were all different, and each had its own characteristics. And these scents, as Schneider said, are not simple flavors of some floral or vegetal aroma, but like a mixture of multiple aromas, and it is indeed not easy to imitate such scents.

While inspecting the sample, Li Nai calculated in his heart that there were more than 500 officials, businessmen and gentry in Guangzhou City, and there should be more than 1,000 households in the surrounding area, and there were thousands of female dependents alone. If this soap is properly promoted, it can sell 1,800 yuan per month in Guangzhou, and the sales should not be worried. After the promotion to Fujian, Jiangsu and Zhejiang, the sales volume may be several times this, and this fragrance is the unique formula of the Haihan people, but it is not afraid of being imitated and sold at a low price.

There is nothing to say about the fact that things are good things, but as a businessman's habit, Li Nai still wants to try his best to pick a thorn and see if there is any possibility of further price reduction.

"The price of this soap is so high, and it is soft and easy to deform, I wonder how you plan to package it?" asked Li Nai.

Schneider secretly said that he was a rich second generation, but he saw the only shortcoming of this product at a glance. Although the chemical department has now made soap, the cardboard boxes used to package the soap are a problem. This is because the papermaking workshop has just begun trial operation, and the process in all aspects cannot keep up with the requirements, and it is impossible to make relatively tough cardboard to make boxes, and secondly, there is no better printing method, and it is impossible to get a whiteboard package to sell. At present, it can only be packaged with ordinary white paper, and it will take time to make a decent high-end packaging.

However, Schneider would definitely not recognize this plant in his mouth, and coughed dryly: "Regarding the packaging matter, we plan to do so." We believe that the soap product can be packaged in Guangzhou, where more workers are available, better materials are available, and you can print the packaging with the name of 'Fu Ruifeng' for sale. ”

Li Nai's eyes lit up, if he could turn the soap into his own product, even if it was only in name, it would be of great benefit to his own soap business on the southeast coast in the future. It's just that Schneider offered such a condition, and Li Nai is not good at wiping his face to raise the bargain.

Schneider is not afraid that because of the naming rights, "Fu Ruifeng" monopolized the soap market on the southeast coast, in the final analysis, this production technology is in his own hands, "Fu Ruifeng" even if it sells a million soaps, it will not get the technology. When the conditions are ripe, the crossing group can launch other brands at any time, which is nothing more than a makeover to adjust a new fragrance and make a new packaging, like the later Procter & Gamble Group has dozens of brands of daily cleaning products, this business model is not difficult to imitate. As far as these business tricks are concerned, Schneider's mind is enough to make "Fu Ruifeng" cry, so he has no scruples when he gives these preferential conditions.

Of course, even if it does not conflict with the distribution area of "Fu Ruifeng", the crossing group can also develop other markets, such as Westerners who have a strong body odor and need things like soap. Although similar soap-making technologies have already appeared in the West, there is an insurmountable gap between private workshop production and the industrial production model that will be adopted by the group in the future, and it is only a matter of time before it breaks into the Western consumer market.

As for why the crossing group did not promote the soap with a lower price and a larger consumer group to "Fu Ruifeng", it is not because the profit of soap is relatively low, but because the current production capacity of the crossing group is not enough to produce soap products on a large scale. The soap-making method of the group is not to use natural soap horn to process, but to use oil and alkali through a series of processes such as refining, saponification, salting-out, washing, alkali precipitation, molding and other processes to make chemical products, and the output of oil and alkali has become a bottleneck restricting the actual output of soap products.

At present, the oil sources of the group are divided into three parts: the oil pressed oil from finished plants purchased from Yazhou and other places, the animal fat extracted from the slaughter of pasture-raised animals, and the coconut oil pressed from coconut in Sanya's coastal areas. However, no matter what kind of oil source, the scale is still quite limited, and the total amount of oil that can be used for industrial production is not too much, except for the daily consumption of the two or three thousand people under the rule of the Crossing Group.

The soda ash required for soap making has not yet been produced on a large scale by the relevant departments. Although the salt used in the preparation of soda ash has been mass-produced, the preparation of ammonia, another important material, requires a large amount of coal. Regardless of whether Qiao Zhiya and others want to adopt the ammonia-alkali method invented by the Belgian Solvay, or want to directly launch the more high-level Hou's combined alkali production method, they must count on the Heitu Port to be put into operation as soon as possible to ensure that there is enough coal in the base camp for production.

Because of these reasons, the large-scale promotion of high-quality and inexpensive soap in the Ming society may have to be postponed for a long time, but Schneider thinks that this is not a bad thing. In terms of the production capacity of the group, no matter what kind of foreign trade products are launched, its output will definitely be difficult to meet the needs of the market, rather than directly producing mass consumer goods, it is better to sell these industrial products as luxury goods first.

Just like the previous strategy of promoting glass stationery, first launch some high-end products with high prices to lead the consumption trend of the elite in society, and then gradually launch some products for low-end consumer groups with the expansion of production capacity. The top-down consumption trend led by the social elite will also save a lot of time and promotion costs for the group when launching low-end products in the later stage.

This marketing method was also applied to the promotion of soap by Schneider, in his design, the sale of soap is not for ordinary people, but for people with a certain amount of spending power and social influence. The consumption habits of this group have always been the object of envy and imitation by ordinary people, but because of the relationship of economic strength, ordinary people cannot afford to consume elite series of products. Of course, how to achieve the differentiation of different series in terms of product specifications and prices to ensure that the high-end market will not be impacted by low-end products, the relevant departments need to work hard to study and plan.

After reading the soap, the demonstration of another product, the match, was vivid and intuitive, and the ignition of this wipe did not need any explanation at all, and Li Nai and He Qiang could understand what its function was. This thing is much more convenient than the flint and fire twist that are currently used to ignite tools, and Li Nai and He Qiang were greatly admired after trying to light a few matches in person.

Of course, although the thing is good, the price will not be cheap, Schneider's wholesale price for matches is 1 yuan and 15 boxes, that is, about 60 or 70 wen a box, according to the calculation of 50 sticks per box, the cost of each use is more than 1 penny. And this is just the wholesale price of the manufacturer, and when the "Fu Ruifeng" is on sale, this price will at least double or so.

However, Li Nai is not worried that this thing will not sell, just like Schneider said, there is a cheap way to sell cheap things, and expensive things have expensive ways to sell. The cost of manufacturing the item itself is not equal to its actual value, and it is a goal that a merchant should pursue to sell cheap things at a high price. Although these matches and soaps are not cheap, Li Nai believes that as long as they are found in the right way, they can also become hot sellers like glass stationery.