This time he came to Shengli Port, Li Nai felt that his biggest gain was not that he had negotiated the deals of arms, refined salt, soap, and matches, but that he had discovered many new concepts and ways of thinking in contact with the Haihan people. Among these new ideas and new methods, what makes Li Nai feel the most is the skills of Haihan people in doing business.

When I saw the glass products made by the Haihan people in Guangzhou, "Fu Ruifeng" thought that the Haihan people should be a group of craftsmen who were skilled in skills and clumsy in their actions, and the sales channels and skills would be the shortcomings of the Haihan people. If it weren't for the insistence of the shopkeeper Li in Yazhou, the head office wouldn't even want to send someone to Shengli Port to inspect and negotiate.

After Li Nai came this time, he found that what the shopkeeper Li said was true, the sales skills and manufacturing process of the Haihan people were also excellent, and they did not plan how to sell it after creating a thing, but first thought about the sales model, and then carried out product development on this basis, which was completely different from the commodity circulation links he had been exposed to in the past. And the marketing concepts proposed by Schneider were unheard of by Li Nai before.

Schneider has a lot of words that Li Nai doesn't quite understand, and most of the time he is in a state of unclear but conscious listening to Schneider's explanation. But as far as he can understand, Li Nai can feel that Schneider's sales skills are far above his own, and even his father may not have carried out such a detailed sales plan for a certain product. And the effect of this planning is also obvious, although it is still only in the stage of looking at the sample to sign the order, but after Schneider and others explained, Li Nai is very optimistic about the sales prospects of these goods, as long as the detailed sales strategy of the Haihan people is promoted, a lot of benefits are just around the corner.

Compared with glass products, Li Nai actually prefers the several deals that have been negotiated this time. This has nothing to do with the profit of the commodity, the profit of glass products is also very high, but there is a defect that after this thing is bought back by the customer, it is often used as a collection of ornaments, and there is almost no zài consumption, and it may be placed in the study for several years when you buy a set of glass stationery. The other commodities negotiated this time are consumables, which will be consumed quickly in the process of use, and buyers will continue to buy because of this, which can bring long-term stable benefits to "Fu Ruifeng".

Of course, Li Nai did not know that this was actually part of the foreign trade development plan formulated by the Executive Committee. In the planning of the Executive Committee, the local industry is mainly based on the deep processing of raw materials or semi-finished products, and the corresponding export goods are mainly developed into fast-moving consumer goods, so as to maintain a long-term sustainable scale of foreign trade transactions. As for the special product of glass products, the Executive Committee will also continue to expand the scale of production to reduce production costs and make the sales group more popular, so as to further introduce glass-packaged products in the future, such as alcoholic products, which will be available within a year at the earliest.

In terms of the price of goods, because Schneider took the initiative to give "Fu Ruifeng" the exclusive distribution right of these commodities in Fuzhou and Guangzhou provinces for two years, Li Nai did not carry out unnecessary bargaining. These goods don't worry about finding a seller at all, if the price bargaining makes the Haihan people unhappy, and then find an agent to cooperate, then the loss of "Fu Ruifeng" is much more than that little difference. Of course, Li Nai does not expect to be able to keep the secret of the source of these goods for two years, and after two years, there will definitely be other competitors participating in the competition for distribution rights, but because he came the earliest, Schneider also promised that after the expiration of the distribution rights, "Fu Ruifeng" will enjoy the priority renewal treatment under the same conditions.

As for what kind of conditions the Haihan people will prescribe at that time, after two days of contact, Li Nai already has a little bit of a spectrum in his heart, and the Haihan people are nothing more than asking partners to meet their input needs for materials and personnel, and they are probably just cooperating with the sales strategy of goods. These things are not difficult things for "Fu Ruifeng", which has extensive connections and deep pockets in Guangzhou. Regarding this point, Li Nai very much agrees with what Schneider said at the banquet last night: as long as money can solve the problem, it is not a problem.

Li Nai happily placed an order for 1,000 taels of silver each for soap and matches, although Schneider said that the stock was insufficient and needed to be delivered in batches, Li Nai also thought that it was not a big deal. As long as the Shengli Port can maintain social stability, it is only a matter of time before the Haihan people produce these goods, and judging from the two-day visit, Li Nai believes that the Haihan people already have a very solid control over the local area, and have enough ability to ensure the smooth progress of production.

In the end, what was taken out was the original purpose of Li Nai's trip, the exclusive glass stationery series launched by Haihan people. After this period of further development, the first official series has been finalized. In terms of appearance, there is not much difference from the previous sample, but each piece of stationery has the word "Haihan" in the small seal font of the trademark on one side.

The R&D department originally wanted to use other trademarks at first, but later the executive committee insisted on using "Haihan" as a trademark for glass stationery. The purpose of this is not to save trouble, but to have more far-reaching considerations.

The glass stationery products developed by the group are mainly sold to the literati gentry, especially the high-end products that were introduced to the market as luxury goods in the early stage, and the target consumer groups are those high-level literati who have a lot of wealth. The money in the pockets of these people is secondary, and the voice and influence they have in the Ming society is the part that the Executive Committee values, and from the perspective of later generations, these people are actually the public elite of the Ming Dynasty.

These gentry and literati, who occupied the main discourse in society, made up only a very small part of the entire population, but they could play a role in guiding public opinion in this era of lack of media that no one else could match, and they would inevitably be used in order to influence public opinion in the area under the Ming Dynasty after crossing the group.

If the crossing group wants to gradually annex the territory of the Ming Dynasty and incorporate the people who belong to the Ming Dynasty into its own system, the first thing to solve is a problem of identity. If the crossing group only appears under the unclear name of "Haihan", then it is very likely that it will be treated as an overseas state by the Ming society, especially those ordinary people who cannot come into contact with the traveler, and they may not be able to figure out the difference between the Haihan people and the Francophone people or the red-haired people.

If the Crossing Group wants to target the public, the work that needs to be done is very tedious and arduous, and it is difficult to monitor the results that can be achieved. And if this object is replaced by the gentry and literati who have the right to speak, the effect will be different, and the glass stationery with the "Haihan" logo will almost certainly become popular in the market, and these users' sense of identity with this product will easily be imperceptibly transformed into the identification of "Haihan" culture.

Imagine a literati who has been using Haihan stationery all the year round, and can see the Haihan logo written in small seals every day, will he still regard Haihan as an overseas state? And these people's views will gradually affect the people around them, so that the ordinary people's sense of identity with Haihan will gradually increase.

This implicit propaganda strategy is long-term and does not stick to the form of glass stationery. The Ministry of Information Industry has been working with the cultural, educational, machinery, chemical and other departments to cooperate with the commissioning of the papermaking workshop to prepare for the development of the printing industry. At that time, in addition to printing some internal materials, documents and other things, the export of foreign culture is also one of the key projects of the printing industry in the future. The Executive Committee hopes to export a large number of beautifully printed and low-cost books to the mainland through guò, so as to further gain the recognition of the literati class, so as to effectively reduce the resistance from the people when the mainland is gradually encroached upon in the future.

It is still difficult to say how much effect this "invasion" method with culture as the carrier can achieve, but judging from Li Nai, a typical representative of the Ming Dynasty scholars, he has expressed a strong interest in the samples on display.

Li Nai took the samples one by one in his hand and looked at them slowly, while marveling at the imagination and creative power of the Haihan people, of course, he also noticed the small seal signs cast on the surface of the goods. Somewhat different from the idea of crossing the public, Li Nai did not realize that this was a disguised "cultural invasion", but believed that the small seal logo was an ingenuity of the Haihan people, in order to highlight their own brand and prevent the appearance of counterfeit products on the market, Schneider explained to him the role of the logo in this way.

Li Nai was already thinking in his heart that after such exquisite glass stationery was shipped back to Guangzhou, "Fu Ruifeng" only had to add it to the brocade box packaging, so that it could be sold at a high price. It's just that the Haihan people once mentioned how to distinguish between high and low grades should be carried out? Is it based on the packaging? The things packed are the same, isn't that a means to deceive fools? And if the style of stationery is too simple, it seems to be not in line with the sales concept of "unique, unique, and noble" advocated by the Haihan people.

Li Nai asked Schneider these questions with trepidation, and Schneider asked with interest: "As Mr. Li said, it is difficult to distinguish high, medium and low-end products only by packaging or promotional slogans, and it is not easy for buyers to agree. If Mr. Li is in charge of the design work, how do you plan to achieve the kind of differentiation you are talking about?"

Li Nai frowned and thought for a while before responding: "I'm afraid you still have to try to distinguish it from the appearance as you mentioned before, such as whether you can use some carving skills to engrave some poems or paintings on stationery to increase its ...... That...... What's that word called? Oh yes, added value!"