Chapter 158: A blockbuster
Time passed day by day in a busy manner, and in a blink of an eye, it was the beginning of April, an important day for Lingyun Industry to participate in the exhibition.
As pre-arranged, the lineup that departed for Shanghai included Jian Wen, Lin Yao, Li Renhai and Chairman Qin.
Lin Yao had never participated in an exhibition, let alone such a grand international trade fair.
In her opinion, since the purpose of enterprises to participate in the exhibition is to show the best side to customers, they have to do a lot of preparations, and then in the past few days, try their best to show their products and their advantages in front of customers and attract more customers to stop.
These preparations should include: program planning, customer data collection, invitation letters and booth plan preparation, etc.
However, most of these things have nothing to do with her, among the four people who participated in the exhibition, Jian Wen is undoubtedly the backbone of the business, and Lin Yao and Li Renhai are actually working for her, as for Chairman Qin, he is only responsible for sitting in charge.
In other words, the preliminary preparations have nothing to do with Lin Yao, and during the exhibition, she only needs to be Jian Wen's assistant.
Thinking about it this way, Lin Yao felt much less looking forward to the exhibition, but she still sent invitations to the customers in her hands one by one.
Most of the customers replied kindly, saying that they were not going to attend the show, but a few customers, including one Tai Chi Guo customer, replied that they would be attending the Shanghai fair and would visit the booth at that time.
This means that she is about to meet the customers in hand!
Lin Yao originally thought that participating in the exhibition was a very lofty thing, but there was a big gap between the reality and what she thought.
When she arrived at the booth, she found that Lingyun Industrial's booth was very ordinary, and it looked like it was not distinctive at all with many suppliers from Taizhou, Wenzhou, and Ningbo.
And their booth is only nine square meters, and the standard configuration is a table and two chairs, a lamp and a socket, a trash can, and everything else needs to be paid out of pocket.
Chairman Qin's opinion is very clear, "Those additional expenses, there is no need to pay a penny!" β
Li Renhai smiled hesitantly, "Chairman Qin is really joking, there are four of us in total, how can we sit on only two chairs?" Besides, there are customers to come. β
Lin Yao and Jian Wen looked at each other.
One of these two chairs must be Chairman Qin's, and the other chair must be for visiting customers, so what should the three of them do?
Wait until the client leaves and take turns?
If there are constant customers, they are always standing?
Maybe Chairman Qin didn't plan to let them sit down at all?
Chairman Qin pushed his glasses and explained: "I think you have also noticed that we are participating in the exhibition with the Zhejiang delegation, and there are many exhibitors with the same or similar products to us in this area, and it is foreseeable that the competition for customers will be very fierce in the future."
Since the three of you are here to participate in the exhibition, you must perform well and try to attract more customers to our exhibition. That way, you won't have time to sit here and cross your legs.
In fact, you shouldn't sit down unless a customer is visiting.
As for me, after the exhibition starts, I will take this opportunity to walk around, and I will not stay at Lingyun's booth at all. So I said two chairs are enough, what do you think? β
Chairman Qin said that sitting here with Erlang's legs crossed, according to what he meant, they will be very idle next?
And these two chairs are waiting for the customer to come, for the customer to sit, the three of them are not qualified to sit!
Jian Wen and Lin Yao both felt a little incredulous, and Li Renhai said very doggedly: "It's still the chairman who is far-sighted, just hand over the booth to us and guarantee the completion of the task!" β
Jian Wen was expressionless, but she didn't object.
In Lin Yao's opinion, although Chairman Qin was right, what he said was actually unreasonable, and even a little contradictory.
If you want to attract as many customers as possible to your booth, how can two chairs be enough?
Besides, their booth looked a little shabby, and there were only two chairs, so why was the customer too embarrassed to sit down and talk?
However, everyone thought it was no problem, and Lin Yao had to give up.
*******
On the day of the exhibition, Chairman Qin left his position early in the morning and went around.
As Lin Yun said, Chairman Qin's popularity is very good, and the heads of many large enterprises have taken the initiative to come over to greet him.
Perhaps the location of the exhibition hall where they are located is relatively remote, except for the exhibitors who come to send small advertisements and the staff who patrol, there are almost no people, and the foreign guests have not even seen a shadow!
Lin Yao suddenly understood, perhaps Chairman Qin had already expected this situation.
And, those two chairs might really be enough?
After ten o'clock, the number of foreign businessmen who came to this area gradually increased.
These buyers from all over the world wore similar signs and wandered around a little confused.
Occasionally, someone stopped in front of the booth of Lingyun Industry, and whenever this time, Lin Yao was responsible for handing over the catalogue for customers to refer to and invited them to sit for a while.
These foreign buyers generally do not stay in a booth for too long, even if they really want to find a place to rest, they will also choose the right booth for the product.
Then, he will sit down, have a cup of tea, chat with the business people, and if there is a preliminary intention to cooperate, they will exchange business cards or take away a catalog.
The sales staff will record the customer's needs and contact them after the exhibition.
At this time, Jian Wen usually comes forward to talk to customers, and with the continuous influx of foreign businessmen, Jian Wen, as the backbone of the business, seems to be a little lacking.
She said to Lin Yao from time to time: "Xiaolin, get a pen for me." β
Or say to Li Renhai: "Xiao Li, help me get a sample." β
When Jian Wen was too busy, Lin Yao would also say a few words to the foreign businessmen, and then carefully record their needs.
Li Renhai was busy pouring water for the client's tea, taking samples from time to time to check them for the customer, and then putting them back after reading.
Some anxious customers will ask the business staff to give the price on the spot, and at this time, it is necessary to assess the response ability of the business staff.
For each sample on the booth, the business staff has the corresponding procurement cost and a reference quotation.
First of all, it is necessary to fully understand whether the customer has additional requirements for the product, and if so, then it is necessary to add the costs brought by these requirements, such as packaging costs, transportation costs, etc.
For example, if the customer who asks the price is from Yiwu, then he needs to quote a low price to attract his attention, otherwise the customer will get up and leave immediately.
If the customer is from Neon Country or Germany, the situation is different again.
Because customers from these countries have almost zero tolerance for product quality problems, and they often need additional cosmetic treatments, as well as an additional inspection procedure.
This means that the high scrap rate and high cost are definitely not good for the low price, that is, the price of the same product to different customers is different.
Customers from different regions are interested in different products, for example, customers in Asia, Africa and Latin America generally need to compare older parts, and they will explain that they will be overloaded and durable......
Compared with the quality requirements of OMI customers, the parts should not only be of good quality, but also need to be made to perfect the appearance, such as hand grinding and polishing, chrome plating.
Every country has customers who do high-end products and low-end products, so it can't be generalized.
If you want to catch your customers' attention, you need to make targeted recommendations for products that will interest them.
Chairman Qin walked around and returned to Lingyun's booth, and when the exhibitors around him saw him, they all sighed, "Chairman Qin's company's business is really good, and we can't compare at all." β
Chairman Qin was quite surprised in his heart, but the expression on his face was very calm, "It's only been open for half a year, how can there be any business that is not business?" Just eat with a mouthful."
Exhibitor A said: "Chairman Qin is so modest, I heard Lao Niu say before I came that Chairman Qin had placed several orders for him at the beginning of the year, when would you take care of me?" β
Chairman Qin smiled heartily, "That's a must." β
Exhibitor B said: "The employees in Chairman Qin's company are very capable, where did they come from?" You see that our company's business is not good, and it is too rigid to do things, and it is completely incomparable with the employees in Chairman Qin's company. β
Chairman Qin said modestly: "Hey, they are all novices, how can they compare with your company's old business." β
Exhibitor C said, "Why should Chairman Qin be modest? There's someone in your booth for this whole piece. β
As soon as Chairman Qin turned around, he realized that the situation was really as they said.
The entire Zhejiang delegation, except for the large special booths, most of the small booths are deserted, which is simply crowded.
Only the booth of Lingyun Industry was bustling and crowded.
What's even more rare is that the customers who leave the booth can't help but smile with satisfaction.
Looking at the three people in the booth again, Jian Wen was giving a quote to a customer.
Lin Yao had a good conversation with several customers, laughing and laughing.
Li Renhai handed samples to Lin Yao or Jian Wen's customers from time to time, and he was very busy.
Jian Wen, Lin Yao, and Li Renhai are undoubtedly three completely different types of people, but they cooperate seamlessly.
When the surrounding exhibitors saw this, they were surprised and red-eyed, but they were helpless.
Seeing this, how could Chairman Qin still have the heart to chat with other exhibitors?
He rushed back to the booth and was about to show his hand to the rookies in the company to see his true strength. What he didn't expect was that even if he took the initiative to come forward to greet him, the customer would just bow his head slightly to him, and then continue to chat with Jian Wen or Lin Yao about the products he needed and the specific requirements.
"Chairman Qin." Li Renhai greeted him with a smile, then walked past him, handed a shiny engine cover to a high-nosed customer, and said in a snort, "Cover."
Lin Yao added in due course, "With polishing chrome plating process." (Surface polished chrome plating)
The customer was pleasantly surprised: "Ahhhh, yes! thatβs exactly what I am looking for! Look great οΌhow much is it?β (That's right, that's the sample I'm looking for, it looks good, how much does it cost?) οΌ
Lin Yao replied calmly: "$48/pc, Fob Shanghai." (Shanghai delivery price, 48 meters.) οΌ
The customer nodded in satisfaction, "Good!" I will need 200Pcs as trial orderοΌ is that workable?β (Trial order of 200, can it be done?) )
Lin Yao smiled brightly, "Yes, of course!" (Absolutely!) οΌ
Qin Yi was left to the side, completely unable to speak.
The surrounding circle of exhibitors were all shocked, so casually negotiated an order?
Qin Yi suspected that he might be hallucinating, otherwise how could his little rookie take an order on the spot with just a few words.
Although the quantity of this order is small, only 200PCS, and the total amount is less than 10,000 meters, it ...... No, how does Lin Yao know how to calculate the cost of surface polishing and chrome plating?
When the customer left the exhibition satisfied, Qin Yi couldn't help but ask: "Xiaolin, the price of surface polishing chrome plating products is different from ordinary products, and manufacturers may not be willing to do it." β
Lin Yao took the time to take a sip of water, and said calmly: "Yes, I will add the cost of manual polishing and chrome plating, and the quotation to the customer has indicated that the exchange rate will fluctuate by more than 1%, and the price will be adjusted accordingly." As for the manufacturers, as long as we can afford this price, we can do it. β
Qin Yi opened his mouth, but he didn't know what to say.
At this moment, another dark-skinned customer came over, Lin Yao hurriedly put the mineral water bottle in his hand to the corner, and greeted him with a smile, "Hello, what can I do for you?" (Hello, is there anything we can do for you?) οΌ
Qin Yi looked at the three people who were busy at the booth and the endless stream of customers, and he suddenly had a strange feeling, as if there was no need for him to take leave to come to Shanghai this time!
More importantly, Lingyun Industry is probably going to be a blockbuster this time.