♧ Minister Zheng Sanguan instructed: "Just sit in the order of the position, and each department will quote in turn!" ”

Minister Xie of the Quality Department said: "Let me start with it, we are based on the cost of materials, labor costs, daily output, machine wear and tear depreciation expenses, management costs, material losses, according to the per capita daily output of 100 surfaces after the calculation, a single surface is recommended to be priced at 35 yuan." ”

Minister Zheng Sanguan nodded and said, "Okay! Minister Xie spoke in detail, hard work! Now it's the turn of Minister Jin of the Marketing Department to speak. ”

Minister Jin said: "Based on market research, we estimate the market price at a price that is acceptable to consumers, plus taking into account all comprehensive costs, and this surface part is about 40 yuan!"

Of course, it does not include the cost of other cases, straps, luminous hands, and mirrors! Because it involves precious metals, sapphires, diamonds, all steel shells, gold shells, silver shells, and the case back also has a variety of combinations such as miniature carving, relief, engraving, laser, electroplating, sandblasting, corrosion, etc. Then the overall price is not easy to conclude! It's going to have to be done in depth! I'm talking about the face price alone! ”

Zheng Sanguan nodded with a smile and said, "Okay, now on the surface of this model, there are already two prices." Now it's the turn of Minister Qian of the Ministry of Finance. Could Minister Qian please tell us about the surface of this new style, how much is the budget price reasonable? ”

Mr. Lin and I are of course the most loyal listeners.

I think this unique way of negotiating prices, not only have I never heard of it, but even the well-informed Mr. Lin is afraid that he has never seen this kind of situation!

As far as I know, the price of general customers is very sensitive and avoids talking about it, at most, when placing an order, they will do their best to reduce the price and bargain! Let the enterprises that accept orders produce the best quality products at the lowest price!

This Xin Xin Xin Watch Factory is really evil! Neither afraid to know the price floor, but also let us directly participate!

Isn't this also a part of Xin Xin Xin Watch Factory?

Minister Zheng Sanguan, what kind of medicine is bought in this gourd? ……

I was thinking about it, and Minister Qian of the Finance Department began to say: "In addition to the basic accounting mentioned by Minister Xie of the Quality Department, our Finance Department has also considered the return of funds, whether the settlement method is batch settlement, or monthly settlement, monthly settlement of 30 days, monthly settlement of 60 days, monthly settlement of 90 days, or annual settlement, etc.

Bank interest, whether the payment is cash, or transfer, whether the goods are bartered (or the case for the surface, etc.), or the goods as collateral, these all aspects will affect the price on the surface!

Our negotiation is a collective price, this one is set at forty-five yuan each! ”

Minister Zheng Sanguan smiled and said to Mr. Lin: "Let you see you laugh!" However, it is really a good way for you to participate in such a pricing meeting, and we must have witnessed the difficulty of our pricing! ”

Zheng Sanguan turned to the Minister of Production and the Minister of Crime: "Please talk about your pricing opinions, the Minister of Crime!" ”

The Minister of Criminal Justice stood up a little stiffly, ready to speak!

Minister Zheng Sanguan stopped the Minister of Criminal Law again and said: "Minister of Criminal Justice, please sit down and say, you are all very hard old employees on the front line of production!" Don't be so restrained! Please sit down and speak. ”

The criminal minister really sat down honestly and said: "I am a person who uses the off-duty time to sort out the cost price of the surface of this sample, according to our process requirements, from mold design and production to molding, to the final completion and delivery, all labor costs, loss costs, material costs, under the standard of 100,000 orders, the cost of apportioning and converting into a single surface is 38.5 yuan!"

Of course, I haven't added the cost of advertising and promotion, as well as the cost of inventory backlog, and the profit margin has not been calculated, it is estimated that all of them are added, and the price should be between 45 yuan and 48 yuan! ”

Minister Zheng Sanguan said: "Everyone took their respective positions as the starting point and seriously put forward the pricing standard, which is really good. Thank you. ”

After Zheng Sanguan finished speaking, he said to Mr. Lin: "Mr. Lin, you see, the pricing of several major departments of our company has come out, one is thirty-five yuan, one is forty yuan, one is forty-five yuan, one is forty-eight yuan, a total is one hundred and sixty-eight yuan, divided by four, the average is the unit price of forty-two yuan!"

If you remove a minimum price of 35 yuan, remove a maximum price of 48 yuan, that is, 85 yuan, and then divide by two, the unit price is 42.5 yuan, according to the principle of four provinces and five into the price, our sales price is 43 yuan.

Then, when we place an order to your company, we can only give a unit price of 38.7 yuan, here we are in accordance with the market principle, with a gross profit margin of 10% to calculate, deducting 10%, that is, 43 yuan multiplied by 10%, to get 4.3 yuan, 43 yuan minus the 4.3 yuan, to get 38.7 yuan. ”

Mr. Lin took out a piece of information from his briefcase, flipped to the last page and looked at it, and said: "Zheng Sheng, according to our calculation of the unit price of the order of 100,000 yuan, the unit price of 40 yuan each is the most reasonable.

Moreover, these 100,000 batches are theoretical calculations. In fact, in the current watch market, a new type of watch does not dare to easily achieve a batch of 100,000!

Because of today's customer shopping, there is a sense of aesthetic fatigue and the pursuit of novelty, and the batch of 100,000 is a digital area that watch companies dare not ask.

According to our predictions, this surface of your company should be positioned as a global limited edition! With a noble and fashionable case strap sapphire glass, take the high-end sales route! Therefore, it is difficult for this order volume to rise to a total batch of 100,000!

Zheng Sheng, do you think our analysis is more reasonable? ”

I, Ouyang Huancai, am really attending an advanced crash course!

This training course is what can be named: Practical Strategies for Pricing.

This way of learning is really vivid and informative! I learned that both sides look at things and analyze numbers accurately!

If an enterprise wants to operate properly and develop for a long time, it is of course inseparable from these accurate numerical analysis and predictions! I learned! ……

Zheng Sanguan replied to Mr. Lin with a smile: "Yo! It seems that Mr. Lin has also conducted an in-depth market analysis and budget on this surface! It's really an excellent company that doesn't fight unprepared battles!

Then, our Xin Xin Xin Watch Factory and Gaoya Electronics Co., Ltd. cooperated for the first time, and we will try the order of the next 10,000 surfaces at the price that Mr. Lin said!

After we launch this surface, the market sales results will be fed back, and we will determine whether to continue to place orders in the future! ”