In the early stage of Weibo's development, Zhong Zixing would never allow ads to ruin the user experience, so even if there were advertisers, he refused them all.

Now that the number of users has gone up, it's really possible to think about monetization while trying not to ruin the experience.

Neutron Star Information Technology has been developing for more than two months, and has become a group of more than 400 people, and it takes a lot of money to pay salaries, so it is natural to have a certain ability to resist risks.

The way to make a profit is very simple, according to the original Weibo way, and the profit models of later generations are very good.

First of all, Weibo is a big platform for all netizens, not just a tool, you can place ads on the homepage or other pages, of course, this kind of advertising cannot be banner image ads, which will definitely cause disgust among users.

It can be a text advertisement, placed where the user can click on it, and it is up to the user to choose whether to watch it or not, and the amount of advertising fee is determined according to the number of clicks.

The second way to make money is to share revenue with other websites.

Use Weibo's huge user base to drive traffic to other websites and transfer users to other websites.

This approach is similar to the first one, but the actual operation is very different.

One is a physical brand ad, and the other is a traffic ad that drives traffic to other websites.

The third is to sell information data, such as what users like to click on, what they follow, whether it is male or female, etc., these data have been stored in a small database of neutron star information technology, and let the artificial intelligence Andromeda process and analyze.

Information and data are all valuable after deep mining, although the era of big data has not fully arrived, but it can be profitable to provide them to marketers.

Zhong Zixing will never choose this one, and give up directly.

User privacy is absolutely safe, and if the Weibo information leak is exposed one day, Facebook's fate may not be repeated in China, but it will definitely make all users disgusted.

This is a matter of credibility and principle, and Zhong Zixing has stated in the user registration manual that he will never use user data for profit.

The fourth way to make money is more perfect, charging enterprise users.

For example, let business users analyze their users with the help of traffic analysis tools, so that they can get more leads themselves.

This method is the most reliable and will not be offensive to users.

In fact, in addition to the above four points, Zhong Zixing also knows a better profit model!

With the help of the mobile Internet era, Weibo is born with the characteristics of good integration with mobile, and shares traffic or SMS with operators.

However, it is a bit premature to say that.

3G has only just come out, and the faster and more convenient 4G will have to wait for some years, and this model of cooperation and sharing with operators is far from time.

The United States began the operation of 4G in 10 years, and the country did not officially start until the end of 13 years, and it was popularized on a large scale in 14 years.

Most of the core technologies of the communications industry are abroad, which is no way, but fortunately, Zhong Zixing knows that Huawei will be very competitive in the future and make domestic 5G communication the world's leading.

Sitting in a chair, he pondered whether to push in the field of communications and let the 4G era come early?

......

In the conference room, all the company's senior executives were there, listening to the profit model of Zhong Zixing's plan and silently taking notes.

"Have you written it all down? 1. Run text ads for physical brands, 2. Drive traffic to other internet sites, 3. Collaborate with businesses and let them use analytics tools to increase leads for themselves! ”

"Written down!"

"Our company is about to start making a profit, and it seems that we are not afraid to compete with other Internet companies!" Chief Operating Officer Zhao Mingcheng said with a smile.

All along, the pressure on the operations department is the greatest, and other departments have their own business, but the operations department has been dealing with all kinds of small things, and now it can finally come in handy.

The meeting was disbanded, the executives returned to their respective posts, and Zhong Zixing called Wu Wanrou.

"Sister Wu, wait, I have one more thing to do with the personnel department!"

"Mr. Zhong commands!" Wu Wanrou stopped her steps to leave, and said lightly, she didn't wear much makeup, only drew her eyebrows, and her lips were coated with lip balm, looking beautiful and intellectual.

"Hmm......" Zhong Zixing considered his words, "You go to Shenzhen Tengxun and contact a management member of their company named Zhang Xiaolong, who founded Foxmail...... If you can, dig it up! ”

He is going to start laying out the mobile Internet in advance.

When it comes to mobile Internet, we have to mention Zhang Xiaolong, the father of WeChat.

In later generations, many people deified him because of WeChat, in fact, the success of WeChat may not be all due to Zhang Xiaolong's contributions, but the bigger reason is that Tengxun Group deducted the huge user base of this instant messaging software.

Tengxun is completely in a monopoly position in the domestic instant messaging industry, that is, the leading boss, there is no second!

Even YY only relied on the game to open the black microphone and the voice interaction business that was not deducted from early entry, and the absolute gap in volume made him no threat to Teng Xun.

However, this is only on the PC side, and now that the era of mobile Internet is coming, the impact of buckles on mobile phone users is not as great as that on computers.

They even set up a WeChat project in November 2010, and it was only hatched in 2011, which was quite late.

The most important thing is that in the field of mobile instant messaging at that time, software such as Mi Chat and Feixin appeared successively, and WeChat was even almost taken down by Mi Talk.

In the battle for instant messaging software on the mobile terminal, Teng Xun's influence was the weakest in more than ten years, although it later survived, WeChat occupied all the domestic markets, but this still gave Zhong Zixing a chance.

He clearly knows that Xiaomi's Mi Chat came on the field in advance, and it has accumulated tens of millions of users in a short period of time.

Why did Xiaomi give up the Mi chat business at that time, in Zhong Zixing's view, the small lead that Rebus said was completely false, and he was a strategic retreat.

Because Xiaomi's core strategy is the mobile phone industry, it is impossible to allocate a lot of resources to Mi Talk, and Tengxun's core is instant messaging, and you can do your best for this.

Everyone knows that the 28th law of the Internet industry, winner takes all!

How could Teng Xun watch Mi Chat dominate on the mobile terminal and encroach on its core field?

Whoever dares to come in, will not die.

Perhaps Rebus saw through this and made a concession to give up all the mobile instant messaging to Tengxun, shrinking the business and making every effort to develop mobile phones.

However, Rebus can retreat, but Zhong Zixing doesn't want to retreat.

Since Mi Chat can win tens of millions of users with the advantage of early entry, and he has better technology and faster layout, why can't he compete with Teng Xun on the mobile terminal?

Anyway, the social field has become an enemy, and it is unlikely that Teng Xun will give up the Weibo business, so he will simply enter the mobile Internet and offend him to death!