Chapter 21: Heart Wave Entry and Profit!
In just a few days, driven by a large group of celebrities, Weibo swept the entertainment industry, and at the same time continued to appear on the entertainment page, attracting almost the attention of the whole country.
The number of registered users exceeded 8 million, and it is expected to exceed 10 million in two days.
The traffic and attention driven by entertainment stars are ten times higher than that of all colleges and universities.
Entertaining to death made Zhong Zixing, a scientist, both happy and uncomfortable.
The joy is that the status of Weibo is almost unshakable, and the sad thing is that people in this era generally pay attention to entertainment and are unwilling to learn about science.
Fortunately, this situation can be reversed.
Zhong Zixing's teacher, Professor Qiu Yong, deputy dean of the School of Science of Tsinghua University, said before the launch of Weibo that this is the inevitable development of the times.
Zhong Zixing also knows that when people's living standards improve, they will pay more attention to spiritual enjoyment, and movies and TV songs in the entertainment industry are like this.
In the future, there will be more and more people who pay attention to science......
......
The staff of Neutron Star Information Technology Company went to work with excitement, happy with the success of Weibo, but worried that the game could not be produced in advance and the company would not be profitable.
These are not within the scope of Zhong Zixing's consideration, he only wants to continue to expand the influence of Weibo.
The college group represents the social elite, and the entertainment industry represents the general public, and now both groups are in Weibo's pocket.
The next direction of development is simple, let all media realize that the era of paper newspapers has passed, and the era of online news has come.
Attracting the media to settle in is Weibo's next strategy, if you can, Zhong Zixing also wants government agencies to speak out on Weibo, in that case, Weibo is the real peace of mind, as long as he doesn't die, Teng Xun is basically helpless against him.
Time passed slowly, and it was December 10th.
Happy Camp, Everyday Upward, I Love to Remember Lyrics has been played for a few more episodes.
The effect of advertising began to decrease slowly, but it still provided a lot of traffic for Weibo.
Weibo has swept away half of the stars in the entertainment industry in the past 20 days, with more than 24 million registered users, more than 3 million online users at the same time, and 1.8 million online at the same time.
These people begin to become socially addicted, and they feel uncomfortable not scrolling through Weibo for a day.
The cute Andromeda intelligence has also entered thousands of households, and countless Internet cafes have appeared to flirt with Andromeda.
Zhong Zixing immediately made changes in the background, allowing users who registered on Weibo to name their Andromeda constellations, so that they could enjoy a kind of cultivation fun.
Rather, this cultivated Andromeda will accompany them until old age.
This group of people is definitely a die-hard fan of Weibo.
Some well-known writers have also begun to write articles on Weibo to attract their own fan bases, including Han Han, Guo Xiaosi, etc.
It lasted for more than a month, the advertisements were overwhelming, costing more than 100 million yuan, and Weibo took an unstoppable advantage in social networking to bite off a piece of meat, and there was almost no place for the industry peers.
For example, rice no net!
Destroying you has nothing to do with you!!
The birth of Neutron Star Information Technology not only greatly reduced the number of visits to websites such as Fanfu.com, but also made Xinlang's blog almost unpopular.
On the NASDAQ, the stock of Xinlang jumped off a cliff, leaving the entire board of directors and senior management in a hurry.
This is not a decade ago, when the traffic of portals has become scarcer and less important with the times, and the center of gravity has long since shifted to blogs.
As a result, he was dealt a fatal blow at this critical moment!!
At this time, Xinlang finally couldn't sit still......
The top of the board of directors met for several days in a row, and in order to prevent the stock from continuing to fall, they made a decision.
On December 11, 2008, Xinlang officially announced that it would spend $100 million to launch a share repurchase program, and finally stabilized the declining stock price.
They are also considered to be people sitting in trouble at home from heaven, and sitting at home have received unjustified disasters for no reason.
But the Internet industry is like this, you don't know when you will be hit by dimensionality reduction inexplicably.
Until they complete their own ecosystem, all businesses are walking on thin ice...... It was only three months before it went out of business.
So far, the only ones who are really confident in facing risks in China are Alibaba Group and Tengxun.
Don't look at the rapid development of Baidu, Robin Li is high on the wealth list, and he is about to squeeze out Google China, but the user stickiness of all products of Baidu except Tieba is not high, and there is a risk of being defeated at any time.
On the other hand, Ali, his competitors have basically fallen under his crotch, and Teng Xun's ecology has almost been completed.
Office.
Zhao Mingcheng walked in with a complicated face, and said when he met: "Mr. Zhong, there is bad news and good news!" ”
"Oh? Have you learned to sell off, too? Zhong Zixing felt a little amused and put down the teacup.
"Let's have the bad news first!"
"The bad news is that Xinlang has just announced the establishment of Xinlang Weibo!" Zhao Mingcheng's expression was solemn.
Xinlang has the advantage of blogging, which can attract traffic to Weibo, and there are many celebrities on it, once entering the microblog, it can have a certain impact on the Weibo of Neutron Star Information Technology Company.
"It's not good news!" Zhong Zixing nodded in agreement.
Xinlang has entered the market more than a year in advance, so how far is Teng Xun?
Weibo currently has an absolute first-mover advantage, and it has brought all kinds of elites and celebrities into its arms, as well as a large group of otaku who love Andromeda intelligence, which is basically unstoppable.
But don't forget that now the number of Internet users in the country is close to 300 million! Weibo only got less than one-tenth, which is not a star and a half compared with Tengxun everyone has a deduction number.
And the key is that Xinlang and Teng Xun have capital operations behind them, they still have profits, and Teng Xun relies on the game to make money every day, and can fight a protracted war.
If you really want to spend it, the little money left in the Neutron Star Information Technology account is not enough for people to stuff their teeth.
Didn't you see that Xinlang had $100 million in stock buybacks alone? It is more than the registered capital of Zhong Zixing's entire company.
Now the exchange rate of the US dollar to the RMB is close to 7, even if Zhong Zixing injects 50 million private money into the company again, it will not help.
Even if you win the heart wave, can you still beat Teng Xun?
"No, Xinlang can be ignored, their first-mover advantage is long gone, Teng Xun is the big trouble...... The game must be launched before Teng Xun enters the market! ”
Zhong Zixing pondered, then raised his head and asked, "What about the good news?" ”
Hearing Zhong Zixing's question, Zhao Mingcheng's complicated expression immediately disappeared, and was replaced by a face full of joy.
"When the number of registered Weibo users reached 20 million, you said that I should pay attention to advertisers, and now advertisers are coming!"
There are companies that want to place ads on Weibo.