Chapter 35: The First Offline Channel Direct Store [Revision] (Ask for Recommendation, Collection)
With the passage of time, another turn has passed in an instant, and the major domestic medical equipment certifications have been successfully passed, and the marketing authorization has been officially obtained, and at the same time, under the operation and management of Qiu Shiming, the first official offline physical store of mechanical prosthetics has also been built.
No. 28, Changfeng Dadu River Road.
This morning, Gu Cheng, Qiu Shiming and others came here, and not far from it is Changfeng Park, where the first official store was completed.
"You're really willing to spend money."
Gu Cheng stood at the front door of the store and looked at the store with emotion, the first official store, with a total area of 1,852 square meters on the first and second floors.
"The company's book funds are currently more than 20 million left." Qiu Shiming, who was standing next to him, said.
"Real estate developers are a bunch of vampires." Gu Cheng complained helplessly, and then walked towards the store.
The lowest house price in the surrounding area is more than 40,000 / square meter, and the highest has reached more than 90,000 / square meter.
The annual rent of this flagship store is 58.62 million, and there is a 10-year contract, which requires 4.855 million yuan for just one month, plus other expenses are huge, and this physical store has invested 40 million yuan.
According to the contract, the deposit is 20 million, the rent is 14.56 million in the first quarter, and the decoration is 5 million.
"If it weren't for the market feedback that far exceeded expectations, I really wouldn't dare to open this store." Qiu Shiming said with a smile and followed Gu Cheng's side, who looked around the experience hall of the store and nodded with satisfaction.
One word to describe it: premium!
This store is not like selling medical equipment, but more like a technology luxury store, and the fine decoration in the store is full of science and technology.
Although a lot of money is eaten, the value of the money is sold, and what is sold is high-tech products, and this is the effect that is wanted.
The two of them went to a lounge in the store, Qiu Shiming sat down and asked: "Mr. Gu, the day after tomorrow will open to accept customer customization, you said that the problem of product pricing has been known for a long time, now you can talk about it, don't talk about it anymore." ”
"RMB¥32580 / piece." Gu Cheng said concisely, turned his head to look at Qiu Shiming, the other party looked surprised, Gu Cheng added with a smile: "My forecast is that the monthly sales volume can sell 18,000 sets, and the average daily income is 19.5 million." ”
Qiu Shiming couldn't help but say in a deep voice when he heard Gu Cheng's price: "With a price of more than 30,000 yuan, more than 70% of the disabled people may not be able to afford it." ”
Gu Chengdao: "We are not a charity, nor are we selling entertainment products, for the disabled, this is just a need, more than 30,000 yuan is indeed not a small amount of money for low-income people, but it is not impossible to take it, you said 70% is over, 30% is more pertinent, this is not also to support installment payment." ”
Buying a mechanical prosthetic leg to earn a net profit of 20,000 yuan, 280% of the profit, is definitely a windfall profit, this is the high profit brought by monopoly high-tech technology.
Judging from the response of the market, it may still be in short supply.
Not only can we look at the more than 30,000 yuan, for people with physical disabilities, not only can they live independently again, but also regain the opportunity to regain the labor force, that is, normal work, which can bring income and create wealth, rather than just consumption like ordinary consumer goods.
Therefore, as long as the product is strong and excellent enough, I am not afraid that the market will not accept it.
You must know that the total number of disabled people in China alone has reached more than 82 million, of which more than 24 million are physically disabled, accounting for 29%, and the largest number of people, including 2.26 million amputees.
However, Tianqing Technology's products are not only for the 2.26 million amputees, but also for all the more than 24 million physically disabled people.
Mechanical prostheses for amputees and mechanical exoskeletons for paralyzed limbs.
Among the 24 million people, even if only 20% of the disabled use Tianqing's products, it is also a 100 billion level of the market, and this is only limited to China, looking at the world, this is a 700 billion scale supermarket waiting for Tianqing company to develop, and so far no one has followed to grab market share.
After a while, Qiu Shiming's secretary knocked on the door and reported, "Mr. Gu, Mr. Qiu, Ms. Lang Shanshan is here." ”
Gu Cheng had an impression of this name, Lang Shanshan was the volunteer who personally visited the door that day, and he was also the first volunteer of the mechanical prosthesis.
The two got up and went out to meet them, Lang Shanshan and her husband came here together, and when they saw Gu Cheng again, the two were extremely enthusiastic and happy.
Lang Shanshan smiled and said with sincere gratitude: "Mr. Gu, thank you very much for letting me return to normal life. ”
Gu Cheng said with a smile: "This sentence is the greatest praise for us and the biggest vision of our company." ”
After a few polite words between the two parties, her husband couldn't help but say: "Mr. Gu, we communicated with your company's customer service yesterday, so that we can come here today to get an official bionic prosthesis, now you see if it is ......"
Gu Cheng suddenly, Qiu Shiming next to him looked left and right, and immediately locked on to a woman in a white coat not far away, and beckoned to come over.
"Xiaolian, you take Ms. Lang to the second floor to do an MRI and optical modeling to collect data."
"Okay, Ms. Lang, please."
Everyone's physique is different, the first step of customization is to collect data, Lang Shanshan's right hand amputation, and the acquisition of data is to collect data through the intact and normal left hand, including bones, nervous system, soft tissues, etc.
Through these data mirror adjustments, the right-hand model is established, and then sent to the production department of Tianqing Industry, which is customized through 3D printing equipment according to the virtual information model, and finally assembled into a finished product, and then shipped.
If the amputee is absent from both arms or legs, his actual height will be higher, and then computer simulations will be used to calculate the theoretically perfect proportions.
If it's two arms, you'll have to pay double the price.
The data sampling did not last long, and Lang Shanshan's customized mechanical prosthetic was available in the store three days later, and the couple left contentedly after being grateful.
In the past three days, Lang Shanshan will continue to use the sample prosthesis, and the customized mechanical prosthetic for her will also fulfill the original promise, free of charge.
Not long after the young couple left, more than a dozen other volunteers also came to the physical store according to the address given by the customer service, all of them came to conduct data sampling and make customized mechanical prosthetics, and the customized prosthetics of these volunteers were also given by Tianqing Company for free.
As time passed, Qiu Shiming watched the last volunteer leave the physical store, and couldn't help but sigh: "It's really embarrassing for such a great high-tech product to be on the market, and there is not even an atmospheric press conference, and it will be sold directly." ”
Gu Cheng smiled: "There will always be in the future, and it won't be too long." ”
Popularity has long been through the Internet and new media, and the media in the technology circle have been reporting on it for a long time, but most of the people who pay attention to it are limited to the disabled group.
After all, this is not electronics, such as mobile phones.
Moreover, Tianqing Technology is a start-up company.
But it doesn't matter, the customer group of the product is enough, thinking that the day after tomorrow will be opened to officially welcome the customization of consumers, Qiu Shiming can't help but shake his spirit, and can't help but say: "To be honest, the company has been established for less than two months, and it is incredible to see that the product has been commercialized." ”
Gu Cheng smiled: "If you don't join, it will take at least 5 months." ”
The characteristics of the product determine that this is the result, the private customized version, the application of big data, and the hardware module all rely on procurement, saving the cost of research and development.
The core technology is the software module, for other companies, even software research and development requires a lot of time and cost and many other investments, especially complicated testing, optimization and upgrading, but in Gu Cheng's software development has almost zero cost, and it can even be said that it can be copied from his brain.
The company's hardware is not considered at the beginning stage, and only with the capital can the key core hardware modules be innovated with capital, and the new generation of products in the future will only be better.
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