"Without further ado, let's move on to the 'MAN Law.'"

dragging the topic back, Su Yin explained the meaning of "A" for the two.

"A is the right to make a purchase decision, and it is important to confirm whose hands it is to make the purchase decision.

For example, if two equally well-dressed ladies of the family go out together, and in the absence of identification, you should pay attention to which lady is the 'main speaker' at the first time.

Talk to the ruler of the silver tael as much as possible, so that the greater good can be brought in. ”

After telling the "A", Su Yin explained the meaning of "N" for the two of them.

"N means need.

We need to conduct extensive research and collect information to understand the needs of our customers.

Let me give you another example.

If a customer wants an osmanthus perfume, and you recommend an orchid-flavored perfume, that's a big mistake.

If you don't even know what the customer wants, how can the customer buy it?

Don't expect them to dig into their purses and pay for the money.

Of course, the 'N' in 'MAN' is a bit different from what I explained.

Broadly speaking, it refers to the customer's demand for a product, or the desire to buy a certain product.

Since we are going to sell osmanthus perfume, we have to select a group of people and sell it specifically to people who have a demand for osmanthus perfume.

As for the crowd that pursues something else...... You can take a break for the time being.

You need to pay attention, but you don't need to focus all on them. ”

Nodding thoughtfully, Yan Jifeng suddenly realized: "This method of determining customer qualifications is really amazing!" According to the big bosses, we can save a lot of time. It's just that...... Only me and Xiao Yan are really able to take on this important task? ”

"yes." Pouting, Xiao Yan was a little worried, "What if we mess up the things that Miss explained?" ”

"I believe in you."

A simple sentence gave Xiao Yan a booster.

Puffing out her chest proudly, she promised, "I won't let Miss down!" ”

After talking about the "MAN rule" for the two, Su Yin briefly mentioned a few words to the two of them on how to receive guests.

"Welcome?"

"Yes, that's it. If a customer enters the shop, you just tell her that. ”

"Why?"

In Jinqiongfu City and even in the whole of Yangzhou, almost no customers have heard this sentence. If you suddenly say 'welcome' to them, they will stay in the shop for a while out of curiosity. ”

Regardless of whether Xiao Yan and Yan Jifeng had any way to accept it, Su Yin continued to instill other hospitality methods with them.

"It's not enough to get customers into the store, you have to find a way to inspire them to buy."

Thinking that this "problem" could be solved by himself, Xiao Yan replied: "We can tell customers how good our perfume is and hide its shortcomings......"

Before Xiao Yan could finish speaking, Yan Jifeng interrupted her, "No! If we only talk about our strengths and hide our weaknesses, our reputation will get worse and worse. Although I have never been in business, I also know that the most important thing in doing business is word of mouth and credibility. ”

"Isokaze is right."

If you hide the shortcomings of the product from the customer in advance, when they find out, they will definitely hold a grudge against the seller of the product and scold him for having no conscience.

The best way is to give customers a "preventive shot" in advance, and then find a way to stimulate their purchase thoughts.

Of course, when giving customers vaccinations, we can't tell people all about the shortcomings of the product.

Knowing in advance that your product has all kinds of faults, who wants to buy your stuff?

The best thing to do is half and half.

was aroused by Su Yin's interest, Yan Jifeng couldn't help but urge: "Big boss, after going around for so long, when will you be able to talk about the applicable method?" ”

"Don't worry, I'll tell you right away."

"The most effective thing is to convince the customer through words.

This 'speech' is not only as simple as moving the lips, but also includes advertising, publicity and other ways.

Think about it, if there was a county lord who advertised for us and told the lady that she liked our perfume very much.

Those ladies of the family will definitely come to buy our perfume in order to verify the words of the county lord.

There's no rush to advertise, I've already handed it over to the picturesque girl in Xunfanglou to do......"

"Miss!" Hearing the words "Xunfanglou", Xiao Yan was anxious, "How can you let a woman from Qinglou fight for you...... Hit ......"

"Advertise."

"How can you get a girl from a green house to advertise for you?"

"What's wrong with the Qinglou woman? Xiao Yan, don't look down on the Qinglou woman. I often come into contact with the powerful, and their energy is great. ”

After explaining a few words to Xiao Yan about the role of the Qinglou woman, Su Yin continued to tell her about the skills of talking to customers.

"When we talk to a customer, we can be silent for a while.

As they speak, we need to catch the signals they are saying.

Through a few simple conversations, we can dig out what the customer wants.

Once we understand their needs, we are able to 'prescribe the right medicine'.

If they are skeptical, we can borrow someone else's words.

Like what...... The picturesque girl of Xunfang Building.

Even the famous Oiran as famous as Picturesque Girl is using our products, and customers can't help but want to give it a try. ”

"What else? What else? ”

Patting his head suddenly, Su Yin remembered an important thing, "There's something I forgot to tell you!" ”

"If you're restocking, make sure you make the most of the space you can use to display the same series of products in one place. As much as possible, place the product in a place where customers stay for a long time, or where there is a lot of traffic. Also, the product must be placed in a place that is easy to handle, so as to be convenient for customers. ”

……

After talking to the two of them about a series of things to pay attention to, Su Yin sat in the courtyard and pondered.

Do you want to do a promotion or something?

This will better attract the attention of customers.

Buy 1 get 1 free?

Or buy a bottle of perfume and get a sample?

Hot sale on site?

Jumping price fire sale?

"Do you want to advertise then?"

Thinking about it, an advertising slogan slowly emerged in Su Yin's mind: the original store closed down, the owner of the bastard owed a thousand taels of gold for eating, drinking, prostituting and gambling, and ran away with his sister-in-law, we had no choice but to use perfume to offset our wages. Perfumes that were originally priced at one hundred or two hundred taels are now sold for only ten taels. Bastard boss, you are not human, we have worked hard for you for more than half a year, you don't pay your salary, you pay me back my hard-earned money, you pay me back my hard-earned money!

After sneezing, Su Yin rubbed his nose and said, "We are a serious store, it seems a bit inappropriate to engage in such an advertisement......