Sun Shaojun is here, he is still here! The first night back to the boys' dormitory happened to be a Monday when there was no need to have a party, so they restarted the "bottle blowing" mode for the first time after Jiang Ruxing, the director of the original area, left. Mu Hibiscus was a little speechless, but what she wanted to know most was whether the area managers Wang Feng and Sun Shaojun had won the rumored "tall" project Star River. In 2013, most of the projects in the area are in the final stage, if you can't take over new projects, there will be a large number of managers and real estate consultants who have nowhere to go, and will be assigned to other real estate projects, and there will be a phenomenon of two managers in one real estate. But at present, there is no need to increase the staff of the normally sold real estate, coupled with the departure of Jiang Ruxing, his loyal followers also have signs of resignation, so that the number of resignations will increase. It seems that he is getting farther and farther away from leading the sales team to operate alone, and Mu Hibiscus is a little depressed, feeling that his planning theory is full but there is no practice, and it is a bit far away to upgrade from a sales role to a marketing management role.

Every year in March, the peak season for real estate sales, the sales team of each real estate project will hold a mobilization meeting. The mobilization meeting is completed by the manager and the planner. The sales manager will announce the performance targets issued by the company, and then sort out the listings of the real estate, and make the publicity of the main listings, and then the team will determine the sales target of the team. In addition to the hibiscus team and Lu Benyu team PK set a PK gold of 1,000 yuan, the whole project also launched a PK to the company separately, with a bonus of 2,000 yuan - to complete the sales target in March, the Xuefuyuan provident fund increased by 2,000 yuan, and the sales performance was not completed, and Xuefuyuan handed over 2,000 yuan to the company (the money was shared equally by all project members). In order to increase the provident fund to have more dinners, and to win the goal of their own team, everyone fights!

Originally, Sun Shaojun was the resident planner, and he should have announced the marketing plan for Xuefu Yuan in March, but he was recruited by Wang Feng, the district manager, to conduct a liquidation mobilization meeting for the Champagne International project, which is a final project with less than 20 units. Therefore, hibiscus took on the responsibility of interpreting the marketing campaign. In order to achieve sales performance, the real estate needs to ensure the number of customer visits, and the customers are attracted by the activities held by the real estate and the preferential policies adopted, and the marketing activities and preferential policies are guaranteed by professional planners to ensure the estimated effect and actual effect. At this stage, the most effective publicity channel is actually the team of billers - Hibiscus is later led alone when the Splendid Garden project was led alone, only then did he have the awareness of integrating channels, and with keen intuition, he fully opened the prelude to the integration of channels in the silver age of real estate in Z City after leaving office.

When Sun Shaojun rushed to the reception center of Xuefuyuan, it was just in time for Long Wei to blow out the birthday candles, his birthday was originally in early March, but in order to celebrate himself becoming the sales champion in the area in February, and cheer for the hot sales in March, Long Wei decided to celebrate his birthday in advance. Mu Hibiscus quietly asked Sun Shaojun, who was eating the cake, why the marketing activities of Xuefuyuan are becoming more and more "regular" - the activities determined by Xuefuyuan in March include "3.8 tribute to the goddess" to send roses, "adding green to the home" owner tree planting activities, and "taking advantage of the east wind to fly paper kites" kite DIY activities, which are incredibly common! Sun Shaojun ate the cake elegantly, and complained depressedly: "Party A doesn't approve large-scale activities!" Not to mention that these developers are used to slamming the door, even if they have money, they are not willing to spend it on marketing activities! The reason why developers come to us as sales agents is because we sell at a high price, and we can make money by selling them; On the other hand, those who can help them block the back door, ask for discounts and find faults, can also block Party B in marketing expenses and save money. They think that the market is good, and we can sell the house by following the trend of sales, and there is no need to spend too much money on activities and advertising. Sun Shaojun said, hibiscus understands, but this year is different from the past, the beginning of the year can not attract the market, to April many new real estate launched, advertising, activities overwhelming, extended to July and August sales off-season, not only Xuefuyuan, the entire market regular sales of a year or two of real estate will be very passive.

is used to seeing Sun Shaojun's old-fashioned appearance, and every time he sees him frustrated, Hibiscus feels very funny. Mu Hibiscus couldn't help but joke about him: "Conventional marketing activities, I can't see the level of big planning!" Sun Shaojun stopped eating the cake and sighed: "In their eyes, planners are dispensable!" If Party A doesn't work out what Party A does on their own, they won't admit that they're stupid! But Party B's planners did a marketing campaign that didn't work, and they had countless reasons to pick on them! It's hard to be a planner! Mu Hibiscus remembered a person, Du Yanshan, the planning manager of the company's headquarters, when he and the company's general manager Wen Hong went to T City to make a report to the developer, the developer decided to sign the World Trade Plaza project on the spot! Du Yanshan was able to attract the leaders of the central enterprises in T City to throw an olive branch to him, because he can really strategize and win thousands of miles away, and the sales volume of the real estate he is responsible for will always be the No.1 in the market, which is much more powerful than the sales crown of Z City! Therefore, Hibiscus wants to be a marketing talent, not a substitute sales talent! Sun Shaojun heard Mu Hibiscus mention Du Yanshan, and he was very sorry: "Manager Du Yanshan has resigned!" The reason why he can be unanimously recognized by the developers of T City is because the real estate market in T City is very standardized! In a truly mature real estate market, the planner is definitely more important than the sales team. The sales team is always ready to organize, and top planners are hard to come by. However, our company focuses on sales and light planning, and Manager Du does not get due attention in the company. Also, don't you see, most of the real estate projects that our company takes over are in fourth- and fifth-tier cities, real estate grows savagely, and it is enough to ensure sales as long as the sales force is strong, and planning is really useless. "Hibiscus discovered this problem a long time ago, the real estate market in Z City started late and developed chaotically, and a few marketing ideas mentioned in the book can make a sensation in the whole market. Mu Hibiscus feels that this is both an opportunity and a challenge. The opportunity is that marketing talents have a lot to do in the future, and the challenge is that there is no place for marketers in the immature and non-standardized Z city for the time being.

Sun Shaojun finished eating a piece of cake, cleared his throat and began: "Director Mu thinks that our marketing campaign in March is too simple. What do you think about marketing? As soon as the topic opened, everyone began to express their opinions one by one. Mu Hibiscus listened to the side and felt that everyone's views were divided into three categories: take-it-ism, sales upgrading, and innovation-boosting.

The so-called take-it-it-it-ism category is represented by Lu Benyu, who believes that the so-called real estate marketing is to use all the advertising words, activities, preferential policies and other real estate projects. The stones of other mountains can attack jade! It's rare to hear an idiom from Lu Benyu's mouth! In Lu Benyu's view, the so-called marketing planning is nothing more than making up for everything, eating hundreds of meals, and there is no need to bother at all -- take the ready-made ones, directly change them, change them, and everything will be fine. As soon as Lu Benyu's words were finished, Sun Shaojun was so angry that he said: "No wonder marketing mediocre talents are common in the market!" "Sales upgrades, represented by Xu Chun, Xu Chun has always had the intention of doing business in the future, so his point of view is that learning marketing is the premise, expo real estate, learn from others' strengths, even if you learn from but there must be innovation, the most important thing is that copywriting, activities and other measures must be for the purpose of closing. Sales success is the purpose of marketing, and marketing is to gradually improve sales, that is, marketing is the driving force for sales upgrading. Mu Hibiscus felt that Xu Chun had made great progress, and his sense of purpose had become stronger! Sun Shaojun finally breathed a sigh of relief and commented: "Xu Chun has the potential to be a case manager!" Manager Duan thought for a while and said that the essence of marketing is innovation, whether it is "new wine in old bottles" or "new wine in new bottles", innovation is needed. This kind of innovation is not only to advertise and do activities, but to mobilize everything, including developers, sales departments, advertisers, etc., and even competitors, and finally achieve not only an increase in sales, but also the establishment of a brand, the promotion of brand awareness and the enhancement of market influence. After Manager Duan's words were finished, Long Wei sighed: "You are worthy of being a manager, you really can't understand what you say!" Sun Shaojun said: "This is called knowledge!" "There are many times when innate factors are excluded, and a person's experience determines a person's pattern!