Chapter 10 Year-end Summary (Part II)

The development project will be followed by a debriefing by the managers of the southern area, the central area, and the northern area, which is dominated by City Z. The names of many managers can only be seen in the company's "Half Moon News", big coffee! Hu Ya is more strange, how do they, as managers, come up with all the strange ideas in their minds! Hu Ya is not a sales genius like Hibiscus, and she doesn't love to learn like her master, although she is also trying to keep up with her master, but every time she sees the gap between the two people, she herself is very frustrated! In fact, what Hu Ya lacked was the acquired exercise — a few years later, when she was in high spirits on the podium, many new employees looked at her with the same admiration and shame. Hu Ya recognized Zhen Ruxue, this sister seemed to have just finished her hair mask, and her purple hair was even brighter. Huya also remembered a manager in the southern precinct because his name was so funny - Mahjong! Wu Shuo was assigned to the southern area, and she talked about this manager, because his parents loved to play mahjong, and his father's surname was "mahjong", so he simply named him mahjong! Good casual parents, so random names......

During the break, Hu Ya received the adjusted "Eight Steps" on his mobile phone, after Hu Ya finished writing the courseware, he wanted to find Manager Duan to help take a look, and Manager Duan was busy doing the report courseware of Xuefuyuan, so he transferred the task to Mu Hibiscus. After reading the adjustments made by the master on the basis of his own courseware, Hu Ya felt that his master was simply an almighty goddess! Because Hu Ya and Wu Shuo could not be allowed to come to power until the manager of Z City reported, Hu Ya passed the adjusted courseware to Wang Yue, the human resources supervisor, and Wang Yue also asked her with concern why it took so long to pass the mark! Well, there are no impermeable walls in the secretarial circle, and there is no news that cannot be spread. Hu Ya estimated that Sun Yun and the district secretary had revealed, and then the district secretary indirectly told the company. Hu Ya pretended to be embarrassed, she pressed the tip of her nose: "Because I need to settle down!" After returning from the company's training, I was a little 'floating'! Wang Yue's expression revealed disbelief. Hu Ya's "Floating" is fake, and it is true that he has been beaten with chicken blood! Hu Ya thinks about it, the training in the company is really like giving people chicken blood, and the company's culture is too strong! obviously complained, but as soon as he came to the company, that sense of excitement appeared, so demonic......

In the central area, Hu Ya saw the Tang Dynasty, and her temperament was still the same, this time she wore a diamond ring on her ring finger, and she heard that she was going to get married. Hu Ya couldn't help but wonder, will the marriage of the female leader in the sales position affect her position? Hu Ya sighed very emotionally, it is not easy for people in the workplace, it is even more difficult for women in the workplace, and it is not easy for strong women in the workplace...... Hu Ya met a person named "Bao Zheng", and Manager Duan joked that as his name suggests, this Bao Manager is a "tyrant", and the developer makes him doubt his life. This manager of Bao Zheng, who was a colleague of Manager Duan in the Yishanyuan project in Z City, was still a supervisor at that time, and when he went to ask the developer for a commission with the manager, he was very tough! At lunchtime, Hu Ya found out that it was not that Manager Bao was tough, but that the developer of Yishan Park really had no money, which caused the commission to be delayed again and again, and it was delayed until people doubted their lives...... Manager Bao has a primary school education, he started as a biller, and was promoted to case manager by the company because of his outstanding performance in the Yishanyuan project; As a result, after being transferred to City C, he was complained by the developer for privately giving discounts to home buyers, and was demoted to a sales supervisor; After being transferred to H City, he was successfully launched and sold the Recreation Home project, and was promoted to the case manager again - Hu Ya couldn't help but sigh that this manager was really up and down! In this year-end summary, Manager Bao analyzed the recreational homes in H City from the perspective of marketing, with wonderful content and full of dry goods. In February, Manager Bao was promoted from case manager to marketing manager because of this wonderful debriefing report.

When he went to the northern area of Z City to report on his work, in addition to Jiang Ruxing, the director of the area, Hu Ya noticed that Wang Feng, the marketing manager of the Champagne International Sales Office, was very powerful! After all, he is the only marketing manager in the northern area, and he is in the northern area where the evaluation of various promotions is extremely strict. Also in February, Wang Feng was directly promoted to area manager, and he was promoted by leapfrogging, which attracted widespread attention from the company. Of course, in 2013, Manager Wang, who was appointed as a new official, made good achievements and was recognized by the entire area...... Finally, it was Hu Ya's turn to take the stage, and it was already 10 o'clock in the evening! When she heard her name, Hu Ya's heart beat non-stop, but when she stood on the podium, her heart calmed down, and she looked around the whole room, and the feeling was amazing—perhaps, this stage was calling herself, Hu Ya thought to herself. Hu Ya explained the "Eight Steps of Sales", and when talking about the appreciation and value preservation performance of the house, Hu Ya first talked about the comparison of the benefits of buying a house and other investment methods. Secondly, we talked about the relationship between supply and demand in the market: the supply side involves China's national conditions of small land and dense population, data on the process of urbanization and urbanization, etc.; The demand side involves the diversification and refinement of the current housing purchase needs, such as marriage housing, education, pension, medical care, demolition, improvement, urban settlement, etc. Hu Ya finally talked about the uniqueness of each project, such as the aforementioned location, low shareholding, developer, etc...... This is a part of the sharing made according to the investment attributes of the house, and Hu Ya's courseware won warm applause from everyone!

On behalf of the company's sales team for the development of projects, Zhao Ruyi shared the "Management of Billers of Joint Agency Projects", mentioning three principles of management: one is "strict", that is, strictly establishing one's own prestige. The interview is strict, pay attention to the appearance and etiquette of the biller; The training is strict, using a single page as props, training is carried out in strict accordance with the steps of pulling customers, and the highlights of the project are summarized in the daily maintenance relationship. The second is "efficiency", that is, the issuer and the real estate consultant evaluate each other. When the issuer issues the bill, according to the promotion of himself (self-delivery) - bringing customers (enthusiastic transmission) - bringing orders (information transmission); When plugging in the car, it has immediacy, testing the working state, generally there are more calls, less orders, and there are gold customers; When climbing the stairs and inserting the door cracks, there is a lag, and the later stage of the single page has a great impact. When the real estate consultant interviews the customer, he calls frequently, makes an appointment in time, and after determining the time of the visit, he must personally greet and send him away to avoid the customer being "robbed"! The third is "love", the emotional interaction between master and apprentice. On the one hand, do a good job of care, and strive to personally bring the biller and demonstrate the customer on the first day; Usually help write a single page; When the results are released, gifts are given, but the gifts need to be analyzed according to the specific situation of the issuer. on the other hand, do a good job of communication, in the early stage of the newcomer's work, so that the newcomer can get rid of the discomfort and quickly integrate into the collective; Use the meeting to answer the questions of the billers and let the billers exchange experiences with each other. This is the management sharing of the common issuer approach in the real estate market in 2012, and three years later in 2015, the real estate market has undergone earth-shaking changes. A new round of channel marketing revolution has swept the entire real estate market, accelerating the real estate market into the "Silver Age"! Zhao Ruyi has been in the company for more than two months, and it is not easy to make a specific sharing in just over a month after the training, but it is also excellent!

Ming Lei, who represents the central district, is known as the "little prince of appointments" on the project, because he has the most customers on the project by phone every week. His experience is: first, grasp the reasons for customers to buy a house - wedding house, reserve wedding house, demolition, improvement, pension, education, etc.; Second, ask about the requirements for buying a house - the number of square meters, the form of the property (bungalow or elevator room, etc.), the existing house in the off-plan, the basic price, etc.; Third, determine the time of visit - when to see the house; Fourth, send the message accurately – sell yourself. Minglei divides customers into the following categories: customers who make an appointment for the first time, the requirement is to think about how to deal with the customer's words, the earlier the appointment time, the better, repeatedly introduce themselves to the customer, and edit the characteristic appointment text message; Customers who have made appointments for many times, customers who have no intention to pass directly, customers who have intentions generally call every other day, if customers have not come for a long time, they do have intentions, and they need to send a message regularly; Old customers who have already visited, on the one hand, judge the customer's intention, on the other hand, carry out the delivery of real estate activities and preferential information. Ming Lei's tips are: 1. Listen carefully to the customer's words, write down one or two examples or topics, and have something to say when chasing the phone again, at least note down the number of square meters the customer wants. 2. Listen to the customer's speed and intonation, judge the customer's personality and imitate it appropriately. 3. When encountering peers sweeping the market, learn to be sloppy and turn the topic to other real estate. After hearing this, Hu Ya felt that the "Little Prince of Yoke" was worthy of its name! In fact, in the sales industry, it is most necessary to keep in touch with customers, whether it is a strange customer or an old customer, you need to carefully do a good job of tracking records, telephone contact, and you can also express your sincerity and sales ability......

Wu Shuo represents the southern area, and she shared "How Planning Assistants Learn by Themselves". This should be a topic that the master Mu Hibiscus likes to hear, Hu Ya thought of the master, she looked at her phone, it was already half past eleven at night. Hu Ya ate three pieces of refreshing mints prepared by Manager Duan (it seems that the company often stays up late to report on its work) - it's not that Hu Ya doesn't give Wu Shuo face, but she is too sleepy, it was already midnight when she rested last night, and now she can't wait to take two matches to support her eyelids, just when she widened her eyes and put on a smile and was about to pass it to Wu Shuo on the stage, applause rang out, Wu Shuo had finished speaking, and Hu Ya applauded her excitedly......

The last link is to present awards, for the company's outstanding managers, benchmark real estate, etc., in the award music on the stage. Hu Ya received a certificate and a red envelope in a daze - Manager Duan said that Hu Ya couldn't see her eyes when she smiled, but in fact she was so sleepy that she couldn't open her eyes...... As for the debriefing, on the morning of the third day, the company arranged a visit to Pearl Bay and Emerald City, and Hu Ya asked for leave on the grounds of headache and did not go, because she needed to catch up on sleep, and she had dark circles and bags under her eyes for the first time, which was terrible! It was almost noon for the manager's dinner, and Hu Ya and Wu Shuo were late for the meeting—Wu Shuo asked for leave and did not go because his aunt was uncomfortable with her visit. Well, the bad habit of lying and asking for leave is contagious......