Chapter 4: The Test of Father-in-law and Mother-in-law
In the reception center of Xuefuyuan, Mu Hibiscus was listening to his apprentice Hu Ya talk about customers, and after more than a month of doubting IQ, Xiao Nizi was finally able to enter the consultant row to meet customers.
Hibiscus and Hu Ya were actually born in the same year, but Hibiscus really has a sense of detachment and calmness.
He is still young and looks very young, and Hibiscus is convinced of this, but why does he feel a sense of vicissitudes?
When Hibiscus was promoted to supervisor, he set a restaurant to entertain guests, everyone was beaming, and Hibiscus rarely smiled toothily.
Just in the consultant's rest room, when the others were busy in the reception hall, Mu Hibiscus burst into tears after reading a message on his mobile phone, and the scene of Mu Hibiscus crying happened to be seen by Sun Shaojun, who went downstairs to change clothes.
During the dinner, after a round of wine, Hibiscus was distracted with a smile on her face, Sun Shaojun touched the wine glass that Hibiscus put on the table, wishing her a happy promotion, Hibiscus came back to her senses and replied politely: "Thank you!" Sun Shaojun lowered his voice and whispered: "I wish you to find Ruyi Langjun as soon as possible." Normally, this joking sentence would definitely attract a roll of the eyes of Mu Hibiscus, but that day, Mu Hibiscus solemnly raised his wine glass and responded: "I borrow your auspicious words." Sun Shaojun became very interested in hibiscus from that time - not so much interested in hibiscus personally, but in the emotional story of hibiscus.
But after Hibiscus regained consciousness the next day, like no one, Sun Shaojun made up a series of romance drama routines in his mind, and even when writing the leaflet copy, he came up with a series, namely: the vow of love, the insurance of love, the home of marriage, the study of children, and the reunion of parents.
The core highlight of Xuefu Yuan is the school district and medical publicity, and the real estate consultant of the reception center is strong enough, and Xuefu Yuan is completely launched in the entire Qiaodong District.
As soon as the customer left, Hu Ya eagerly ran to Mu Hibiscus, expecting to let Mu Hibiscus boast a few words.
Mu Hibiscus held the A4 paper in his hand and began to comment on Hu Ya's reception etiquette, project introduction, customer interaction, and customer negotiation skills: "Your client is a couple, and generally speaking, you need to stand next to the female client; If you can tell who has the decision-making power, you need to be face-to-face with the decision-maker at the guest table; In the process of introducing the project, you need to tell the benefits of the community according to the needs of the customer, rather than listing the highlights in general; Female customers are always distracted, you need to click on her or pat her, don't snub the customer; The couple obviously looks at the middle school district, especially the surrounding environment of the campus, and you need to strengthen the advantages of the school district and other real estate on this basis. After saying four o'clock, Hu Ya pinched the tip of her nose embarrassedly, and Mu Hibiscus knocked her hand with a pen.
"Too many small movements, unprofessional!" Indeed, the couple who first came came to see the house because their son was going to school; The female customer has the final say at home, and Hu Ya has always wondered why the male customer always looks at his daughter-in-law, and the original decision-maker is a woman; Since we are concerned about school district housing, it is enough to focus on the benefits that school district housing can bring to them.
After Mu Hibiscus finished speaking, Hu Ya began to regret why he didn't make a real estate comparison, and told them the disadvantages of several surrounding real estate projects - not a malicious comparison, but because several surrounding real estate projects did have the problem of poor house type, floor, and building location.
To promote a product, you must first like your own product, looking at Hu Ya's remorseful expression, Mu Hibiscus felt that it was not in vain to let this child memorize the 50 highlights of the project.
Hu Ya glued the comments into the chatterbox, and heard the reception secretary shouting: "Director Mu prepares the materials." As soon as the words fell, he saw his master, Mu Hibiscus smiled, walked to the guest table with the chatter folder, took out two business cards from the business card holder, pinched the opposite corner of the business card with both hands, and faced the customer with his name, introducing himself to the customer.
Hu Ya felt that this was the formality of the agency, and the master had told her before that the master had never considered these details before entering the company.
Nowadays, the real estate market is becoming more and more standardized, and a good customer image and professional sales service will add points to the agency and leave a deep impression on the customer.
The saying "your image is worth millions" is very true. A couple, the boy's hometown is northeastern, is a non-commissioned officer of the army, and the girl is a girl from a small town in Z City, currently working as a kindergarten teacher, they plan to buy a house this year, complete the decoration at the end of the year, and get married next year.
Couples are thinking about the problem of children's school and nearby medical care in the future, the building, floor and house type are very good, especially the geographical location of the house, which is very close to the school and hospital, which can solve the problem of children's school and nearby medical care in the future.
The down payment for the house is taken by the man, and he can get 200,000 yuan, but the girl's parents want the girl's name to be written in the house book - and this is where the disagreement appears.
At the party, all the staff at the case site discussed the customer's situation, and when it came to Hu Ya's customer, Mu Hibiscus asked her to call the customer.
There are three main ways to test customer satisfaction and create a sense of urgency: one is to increase the price, the second is the uniqueness of the listing, and the third is to give a discount.
It just so happened that the manager announced the special promotion on Saturday and Sunday, and also gave Hu Ya a reason to call. In fact, for real estate consultants, it doesn't matter whose name is written on the house, anyway, whoever buys the house is the same, it is nothing more than the difference between when to get the commission.
For customers, the house is a home, a set of property, and a bond of affection at critical moments.
After the party dispersed, Mu Hibiscus, Hu Ya and Sun Shaojun went to add dinner and talked about Mu Hibiscus's couple customers at the dinner table.
The couple girl is a future military wife, and Hibiscus admires her very much. The soldiers defend the country with iron and blood, the military wives guard the small family tenderly, the so-called years are quiet, and there are always people who carry the weight for everyone.
Hibiscus's elementary school teacher, a very gentle female teacher, is a great military wife, from October pregnancy to nursing children, to supporting the elderly on both sides, she took on two families with her weak shoulders.
When you think of your customers, if you think from the perspective of the girl's parents, they are actually for the good of their daughter.
Once the army couple got married, the boy was in the army and the in-laws were in the northeast, and the family depended on the girl and the girl's parents to take care of the family.
Hu Ya scratched his head and asked, "Are the girl's parents afraid that the couple will divorce and the girl will have nothing?" Mu Hibiscus felt that Hu Ya's child was a bit of a crow's mouth, and Mu Hibiscus did not agree with Hu Ya's opinion: "The biggest characteristic of a soldier is loyalty, and once you decide to marry a wife, you must be thoughtful." As for the girl's parents, I think they should be testing the sincerity of the man's family. After all, the girl who has worked hard for more than 20 years is sure to feel distressed, and she is about to become a military wife. If I were a girl's parents, I would also test the boy's attitude, especially the boy's parents, towards their daughter. Sun Shaojun took a sip of wine: "Oh, there are also difficult scriptures between lovers!" Looking at his sullen appearance, Hibiscus rolled her eyes in front of him.
The next day, Hu Ya's old customers really came and settled on the house. During the signing process, Hu Ya was very nervous, her arms were shaking all the time, and Hibiscus sat next to her, relieving her pressure and helping her stabilize the client.
When Hibiscus asked the client why she chose Xuefuyuan, the sister smiled and said, "We have changed a lot of houses, and many salespeople ignore us, but this girl is very enthusiastic about us, and she is very confident in the house she recommends." The people are good, the house is good, we decided to choose this. Sure enough, before selling a product, you must first sell yourself, and trust is the first premise of sales.
The army couple really came, accompanied by the girl's parents, the girl brought a Pekingese dog this time, when looking at the house, the Pekingese dog has been staying quietly, entering the inside of the house, and looking around curiously, the girl said: "I see that there is a saying on the Internet, whether the feng shui of the house is good or not, the pets at home can perceive it." Let the pet grumpy house can not be bought. Back at the reception center, the girl's parents contributed 100,000 yuan to settle the house.
The contract has just been signed, and the down payment of the parents in the Northeast has just hit the guy's account. The girl's parents told the young man in the army that they wanted the girl's name to be written in the room book, mainly because they were afraid that their daughter would be wronged in the future.
The guy immediately gave a military salute and promised that he would not treat the girl badly. He also said that the down payment was paid, and the rest of the money should be used as a bride price.
The whole sales office couldn't stop laughing. Mu Hibiscus feels that the reasonableness of parents has a great effect on the stability of the couple's relationship.
As for Hu Ya, he was already carried away by the joy of signing the bill for the first time, and threatened to invite Hibiscus to dinner. signed two orders, plus Hu Ya had a treat, and Mu Hibiscus felt that it was three joys......