In July, the Mingyuan community entered the sales track, and Hu Ya regularly and quantitatively sent Zhang Yang real estate classic copywriting and excellent material design drafts every day to improve the expressiveness of his words and design aesthetics. Bringing apprentices also needs to be planned and step-by-step, and they must be targeted.

Zhang Yang is a typical science student, but he has romantic feelings that are rare for boys, which is in line with the requirements of the planner's job. And Zhang Yang's understanding is very high, and it is more worry-free for Hu Ya to take this apprentice. Zhang Yang likes to watch movies, and Hu Ya specially collected a compressed package of film and television posters and asked him to judge the poster copy; also specially asked him to collect excellent design drafts on major websites; Write an activity plan every two days, write a monthly marketing campaign plan or summary once a week, and imitate a real estate report every month.

In the real estate circle, marketers do have the suspicion of "learning from each other", but for Hu Ya, the primary level relies on imitation, the intermediate level relies on innovation, the advanced level relies on thinking and experience, and the top level relies on continuous and strong learning ability. And Zhang Yang is in the first stage of the primary level! Hu Ya himself, at most, is just close to the intermediate level! At any given time, few people claim to be big! With the mentality of a primary school student in the workplace, a person can continue to develop his own shortcomings!

Recently, the planning department has recruited several college graduates majoring in engineering, and Hu Ya heard from her master Du Meng that she had added a female apprentice majoring in bridge engineering, and Du Meng really had a headache with engineering students. Hu Ya couldn't help but wonder, has the threshold of the planning department become lower? However, Xinghua Group set up an e-commerce company in W City in July, and its main business is different from the real estate sales agency of Tianhua Agency, but to do channel operation.

Xinghua Group cooperated with Aiwu online merchants to establish a new company called Qiandu Network Information Technology Co., Ltd., which is the group's attempt to "Internet + real estate", and the business cooperation goal is to increase the number of real estate visitors to developers through the Internet. Hu Ya looked at the profile of the new company and said that it was simply to introduce customers for the developer, but the intention of the leadership was by no means so, but to make the developer pay attention to the sales power of Tianhua Agency at the same time by increasing customers, and realize the real estate sales agency. The general manager of the new company is Zhao Jun, who is Zhao Jun, the director of the planning department of Tianhua Agency!

Beginning in April, Tianhua Agency fully launched the "Partner" model throughout W City, with a surge in visitors to Pearl Bay and Emerald City. Zhao Jun, the manager of the planning department, found the rules and summed up the lessons learned, and formed a new business chain of Tianhua agency. However, just in time for Xinghua Group to set up an e-commerce company, which is now a particularly fashionable O2O company, and then the general manager position of this new company, under the strong recommendation of Weng Jing, the executive director of the group, was given to Zhao Jun! By the way, the legal representative of Qiandu Company is Mr. Weng Jingweng! It seems that after Mr. Zhao was promoted to the position of manager in May, he ushered in the promotion of the position of director and became the general manager! Hu Ya can be sure that Mr. Guo's ambition is not just as simple as bringing customers to the developer's real estate, he will definitely build the company in the direction of a distribution company!

The reason why there is such a judgment is because Hu Ya has been in contact with Jiang Ruxing a lot recently. Because the mother in C City has just started opening an intermediary store, some things need to be figured out by Hu Ya and then taught to the mother! Jiang Ruxing mentioned this O2O model - online to offline, that is, to guide customers from the network to reality.

Although what the e-commerce company said is to remove all middlemen and intermediate fees, and directly let the merchants (real estate) and buyers (customers) face to face. But where does the cost of finding and directing customers come from? It's not from the customer, the wool is on the sheep! Although there is a saying that "the wool comes out of the pig and the cow pays in the end", the customer is not a fool and will not take the money if he does not buy the house! Developers are not stupid, and customers will not take money to support e-commerce companies if they don't buy a house! Hu Ya felt that Jiang Ruxing was simply inhuman, and he always hit the nail on the head! In the final analysis, the Qiandu company just established by Xinghua Group must have thrown money at itself in the early stage to "cut meat" to leverage intermediaries, partners, websites and other channels!

Hu Ya never expected that Zhao Jun, the general manager of Qiandu Company, was here, and he was going to L City to discuss a commercial project. Actually, it is very close to L from the headquarters in W City, so there is no need to make a special trip to B City. Will it be to talk to Manager Yang Fang about things, or to talk to yourself about things? Hu Ya thought about it, but felt that his little shrimp didn't seem to have any value worth a trip to the new general manager!

Hu Ya happened to be fine, so he applied to meet the commercial real estate developer with Mr. Zhao. It was this trip to commercial real estate that stimulated Hu Ya! The workplace is a long road, don't your tail! Hu Ya's self-esteem that he had just revealed independently was crushed and extinguished in front of Mr. Zhao!

The developer of L City, who made the offer, is building an integrated commercial complex. However, the name that came out was "Provincial North Outlets". Hu Ya and Mr. Zhao, as well as a newly recruited planner, walked around the developer's marketing center and looked at the merchants listed in the exhibition hall who cooperated with the developer's project! At this time, Hu Ya did not have the basic cognition of commercial real estate, but compared the outlet characteristic town of W City, how to look at it and think that this project is not an outlets!

Hu Ya couldn't help but complain in his heart, are the developers of commercial real estate arrogant? Seeing that Mr. Zhao was a man about thirty years old, Hu Ya and his party waited for more than half an hour before the other party was late. Hu Ya gave him a passing grade in his heart, and he was able to pass because he was really handsome! However, compared to Mr. Zhao, who is of a similar age, the guy is indeed too tender! It's not that Hu Ya feels that President Zhao is in a hurry, but that President Zhao is introverted and deep, and the young man opposite is imposing.

The guy said: "I have been engaged in the real estate industry for ten years and have operated two commercial projects independently. Today I just want to listen to your trading ideas, and then make a comparison. The six points that Hu Ya had just scored in his heart suddenly turned into four points -- the talent who was eager to establish authority talked about the past, which was a sign of lack of self-confidence. When it comes to having multiple competitors, there is a sense of urgency to work together and a bit of a sense of negotiation.

Mr. Zhao waited for the other party's voice to land, and then slowly put forward his own point of view: "Your company is to solve the problem of investment promotion, let's not talk about anything else, only talk about commercial customers." Whether it is a commercial buyer or a later tenant, the main concern is the issue of money. What buyers need is stable income, and what tenants need is whether they can withdraw in time if they are not doing well. This requires solving the problem of sales strategy and store circulation. Hearing this, Hu Ya felt that Mr. Zhao was simply a textbook interpretation! Can explain the problem of commercial real estate very thoroughly! The developer manager on the other side, who seemed to be serious at the beginning of leaning on the back of the chair, slowly sat up straight, obviously very interested in Mr. Zhao's words.

The biggest concern for commercial real estate customers is "money". Buyers buy shops and think about how to return their costs, which is an old problem. However, tenants are thinking about how to operate without losing money, especially how to withdraw from the shop without making money, which is definitely the latest problem. Considering the large area of residential merchants in the Mingyuan community, they are also facing the problem of difficulty in selling and finding tenants. Hu Ya pricked up his ears, planning to listen to Mr. Zhao's high opinion and learn it.

Mr. Zhao's suggestion is that for commercial complexes, developers should first hold 60% of their own holdings and sell 40%, and gradually reduce their self-holding ratio to 40% when the business conditions improve. For the shops sold to the outside world, the small and medium-sized areas are the mainstay, and the large area of the shops will be released in the later stage, and the form of leaseback will be adopted for three years, so that the customers who buy the shops have no worries. For tenants, the model of narrow entry and wide exit is adopted, the business format is reviewed, and different types of tenants are introduced in stages. As for the later operation, it is best for the developer to hire a professional commercial operation team. Hear the last one. The guy on the opposite side was a little breathless: "We have professional operation experience!" Mr. Zhao smiled and didn't speak!

Before leaving, Mr. Zhao said seemingly unintentionally: "LV never cooperates with outlets!" Hu Ya, who was walking at the end, saw the developer's manager's face blushing clearly...... Alas, sure enough, as soon as the connoisseur makes a move, he will know if there is one! Hu Ya used to think that there was a slight gap between Mr. Zhao and Du Yanshan, the former manager of the planning department, but now it seems that all marketing talents can be seen to be great gods as soon as they make a move. Halfway through, the newly recruited planner quietly asked Hu Ya how much it would cost to write a professional report like Mr. Zhao. Of course, Hu Ya didn't know, she only knew that she wrote a report in District F of T City last year, and she exchanged her brain cells for a few days and nights for 250 yuan. Mr. Zhao heard their whispers and said mysteriously: "My appearance fee is very high!" Hu Ya sighed in his heart, different levels of marketers, the appearance fee must be different......

Back on the project, Juya set out to do two things! First, write a channel development FAQ analysis courseware. Second, learn the commercial real estate learning materials that Mr. Zhao sent over in a package. The courseware was proposed by Mr. Zhao, because Qiandu Company has a linkage specialist, who is responsible for visiting intermediary stores in the market, and they have no experience, while Hu Ya has a wealth of experience in 2013! In addition, Hu Ya has a good relationship with Hibiscus, which is engaged in channel integration in T City, so Mr. Zhao thought of asking Hu Ya to write a courseware. As for the commercial real estate learning materials, Hu Ya asked Mr. Zhao for them. Zhao always started to study commercial real estate in the second half of 2013, so the head is the way! Hu Ya thinks marketers should learn and never stop......

At the end of July, the company held the second quarter manager meeting, which was also a mid-year debriefing meeting. At the meeting, Hu Ya got a big red envelope because of the opening of the Mingyuan community to achieve the developer's signing goal. Moreover, all the staff of Qiandu Company held a pledge meeting. Because of the courseware shared by Hu Ya, she was temporarily seconded to Qiandu Company by Mr. Zhao. Although Yang Fang, the manager of the Mingyuan community, was not happy, but the overall situation was important, Hu Ya was borrowed for a month!

In C City, Hu Ya has a new insight! Looking back many years later, the entrepreneurial enthusiasm of the new company can still ignite a fire in her chest......

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