Chapter 47: O2O Company and Mother-in-law (Part I)

Schmidt Group set up an O2O company, that is, a real estate e-commerce company, in Province D in February of the new year, and its performance has been booming and famous in the past six months, which has made many real estate giants in the market come to observe and learn. Moreover, once you hear that there is an "online + offline" real estate sales model in the market, the local real estate circle will set off a trend of imitation...... When Hu Ya goes to eat, she can always hear people chatting about "online and offline", and she has a feeling that not mentioning O2O seems to be out of the times!

The establishment of an e-commerce company in W City has made many developers in the province who have heard of the "Internet + real estate" model have thrown olive branches to Qiandu Company. July and August of each year is regarded as a "light market" in the traditional sense of the real estate market, but the rise of the "Internet + real estate" model has attracted much attention at the beginning of the establishment of Qiandu Company. Because the commission settlement of e-commerce companies adopts the model of first closing the transaction and then settling the money, many developers are cooperating with Qiandu Company with the idea of "trying it out"!

There is a book called "Internet +", from the second half of 2014, as the rice company played hunger marketing and the rise of the rise, at the end of 2014, Xinghua Group senior management collectively learned this Internet secret, and then quickly established an e-commerce company. In fact, not only the real estate circle, but also the car circle, the food circle and even the variety shows in the entertainment industry have begun to engage in marketing attempts on the Internet.

Hu Ya and his masters Mu Hibiscus and Jiang Ruxing discussed the question of "how long can the Internet wind blow". Jiang Ruxing, an old fox, quoted a very classic sentence on the Internet: In the tuyere, pigs can fly! When the wind stops, there will be pigs falling to death everywhere! Jiang Ruxing's point of view is: In the early stage, there are many people who follow the trend, and you can fish in troubled waters; In the medium term, the crowd is divided, which requires discernment to defect to a powerful organization; In the later stage, after the profits are divided, the monopoly is formed, and the retail investors who engage in investment can withdraw in time.

These words reminded Hu Ya of the stock market in 2015, real estate people know that when the stock market is hot, the housing market will not be bad, because there is more liquidity in the society, and real estate is still a more stable investment method than high-risk stocks. The stock market is bullish right now, but it shouldn't last long. Sure enough, within a few months, the stock market was cut in half, and a large amount of money poured into the housing market, pushing the housing market into a new round of skyrocketing stage!

Hu Ya feels that "Internet + everything" is in the ascendant, and it is the time to fish in troubled waters! I was seconded to Qiandu Company, which happened to be a rare learning opportunity! It's just that the entrepreneurial stage is the hardest, and Hu Ya is busy every day! It was this experience that made Hu Ya feel sad four years later, in 2019, when he heard that Qiandu Company was getting more and more depressed......

The days when Hu Ya was seconded to Qiandu Company were generally very happy. On the one hand, my self-worth is fully utilized, and on the other hand, I can eat the food cooked by my mother every day. Yes, Hu Ya went to his hometown of City C, and was responsible for starting a real estate project in the development zone. Because of the concentration of industrial parks in the development zone, residential land is a limited price land specially transferred by the government.

The developer cooperating with Qiandu Company is Longsheng Real Estate, the real estate boss of City C. Longsheng Real Estate Group is a listed company in China, in Wu Shuo's words, Qiandu Company "hugged the thigh" for the first time when it cooperated with the developer! Of course, working with giants makes everyone anxious.

Hu Ya's job is mainly responsible for the training and demonstration of joint commissioners. The linkage specialist is responsible for visiting the intermediary stores, persuading the intermediary stores to cooperate with Qiandu Company, and is responsible for maintaining the intermediary and solving the difficult problems of the intermediary.

The linkage specialist visited the intermediary market, and the props needed were a map of the city, keeping the city in mind, and then according to the distribution of the road, the intermediary stores on both sides of the road were negotiated. Generally speaking, it takes a day for a linkage specialist to walk from beginning to end on one side of the road, and then turn back again. The intermediaries contacted within one day will be marked on the city map, and the contact numbers of the intermediary stores will be entered into the computer intermediary database.

On the first day, Hu Ya led the newly recruited linkage commissioner to visit the market! The sun in August is like a stove, because of sun protection, Hu Ya wears a sunscreen hat, sunglasses, a refreshing white suit, and buys white ice silk sleeves. For the first time, Hu Ya experienced the clothes from dry to wet, and then from wet to dry!

Hu Ya is not the worst, the worst is a boy named Gao Shuai, he wore a black T-shirt, but when he returned to the project at night, there were white salt stains on his back, and many people stared at the "patterns" on his black clothes along the way, and some people pointed fingers!

There was also a girl who specially applied sunscreen with a sun protection index of 50 times, and the next day, the girl had a big black face and said with a sad face: "It turns out that the main function of sunscreen is to prevent sunburn, not to protect against sunburn!" Hu Ya is a little sympathetic to her, but more distressed by the girl's love for beauty!

The linkage commissioner group, counting Hu Ya, is a large team of 21 people. It took the whole group five days to complete the market intermediary visit and registration statistics. Seeing that Hu Ya, who was the chief instructor, was obviously blackened, Mr. Zhao sent a big red envelope in the linkage commissioner group, and then sent a red envelope to Hu Ya. After Hu Ya clicked on it, he found that it was 66.66 yuan. Well, that's also a recognition of yourself!

When Hu Ya checked the contact number of the intermediary on the fifth day, he accidentally found his mother's phone number. Well, Hu Ya felt that she should go home, and her mother didn't know that she had returned to City C. In July, my mother told Hu Ya that the house that the family had bought in the city had been renovated and could move in. Moreover, my mother also mysteriously told Hu Ya that she and her father had specially decorated a secret room for Hu Ya!

In the evening, by the time Hu Ya returned upstairs, it was already nine o'clock! Seeing Hu Ya, my mother was stunned for a moment, touched Hu Ya's face, and said, "Yaya, haven't you washed your face?" Hu Ya was stunned. I heard that Hu Ya is tanned, and he was seconded by Qiandu Company to contact City C. My mother said distressedly, "I've seen your colleagues! Alas, pity these children, who suffer from the wind and sun at a young age......"

When Hu Ya was taking a bath, his mother began to prepare the ingredients for Hu Ya's breakfast the next day, and Hu Ya suddenly felt that he should learn to cook. However, sitting on the sofa and watching her mother humming a song with a brisk face, Hu Ya felt that her mother should be very happy to be busy with herself! Hu Ya remembered the "secret room", and the key was in the coffee table drawer, said by her mother.

After blowing his hair, Hu Ya opened the secret room, and suddenly regretted why he didn't live in the company dormitory at night! This room, fresh and lovely colors, plus Doraemon photo wall, plus tatami mats, how to look, how to look like a baby, children, room! Urging marriage never stops! However, before her mother could ask Hu Ya about her relationship, Hu Ya fell asleep, she was too tired......

On the sixth day, Huya participated in the intermediary mobilization meeting. All intermediaries gathered at nine o'clock in the morning in Longsheng Real Estate Marketing Plaza, Zhao Jun, general manager of Qiandu Company, announced the intermediary with customers to deal with the reward program, all the intermediary to visit the customer, buy a house in Longsheng Real Estate Development Zone, after the down payment is in place, directly reward 20,000 yuan in cash!

This involves the issue of bonus cashing, which requires the linkage specialist to actively contact the intermediary, maintain close contact with the intermediary, and establish a sense of trust. It is also necessary for intermediaries to actively lead customers to avoid customers being "pried into corners" halfway. It is also necessary for Qiandu Company to expand the number of cooperative developers, because the customers brought by the intermediary may not be able to look at the real estate in Longsheng Real Estate Development Zone, but they will be interested in Longsheng Real Estate in Hedong District and Hexi District!

From the seventh day, Juya switched to the "Little Bees" team. Little bee is the name of Qiandu Company's reference to the Pingyuan Real Estate Extension courseware for the billing team. After changing the working environment, they are all hard-working "little bees". The little bee team is responsible for plugging in cars and buildings!

As a mobile member of the team, Hu Ya is mainly responsible for delivering leaflets to the little bees in the city! I thought that the work of Little Bee was similar to the publicity and dispatch of regular real estate. However, the way e-commerce companies work focuses on one thing, which is to send "volume"!

The plug-in bee is fixed in one position for large-scale single-page distribution, and each dispatcher needs at least two packs of single-page per day, that is, 2,000 single-page! The little bee will be distributed according to the distribution map of the real estate in City C obtained from the intermediary store by the linkage specialist team. Of course, the properties selected are mainly old neighborhoods and multi-storey communities without elevators.

The bees responsible for plugging in the car need to pay attention to the duration of the traffic light, pay attention to the traffic flow, and pay special attention to safety. Because it is summer, the windows of most cars are open, which makes it convenient for the little bee to hand over the leaflet from the window to the owner. It greatly improves the work efficiency of the single holder!

The biller who is responsible for inserting the building needs to observe the property management company in the community to determine whether the owner needs to replace the property service, observe the private cars in the community to think about the class of the community residents, and observe the proportion of elderly people in the community to estimate the probability of replacing the elevator building. In short, the plug-in biller needs to think about the problem with his brain!

In addition to delivering materials, Hu Ya also took on the responsibility of accompanying the developer to the traffic police department to "fish for people". Generally speaking, City C has always turned a blind eye to publicity activities such as distributing leaflets, but in recent days, I have caught up with my superiors to inspect the city, and several batches of small bees have been taken away by the traffic police!

In addition to the problems encountered by the little bee plugging in the car, the little bee also has a lot of difficulties! During the day, the little bees are always chased by the people of the community property company. Later, Little Bee was chased and scolded by the community property and some owners! In order not to intensify the conflict, the little bee adjusted the combat time, except for sending orders around the old community during the day, after nine o'clock in the evening, the little bee officially began to insert the building! As a result, Hu Ya went to the police station several times with the developer! Because of the little bee that plugged into the building at night, the frightened community owner called the police and arrested it......

The developer sighed: "The people in your company are working too hard! How much do you earn? "Making money? May be higher than the agency's income. Like the linkage specialist, the salary of the junior planner of Tianhua agency is 500 yuan higher, and the bonus is 500 yuan per order! Like Little Bee, the salary of the biller is 500 yuan higher than that of the agency, and the bonus is 1,000 yuan per order!

The linkage commissioner named Gao Shuai, so far, the agent he contacted has brought over 4 clients to buy houses, and the down payment is in place. Gao Shuai's bonus was 2,000 yuan, and the intermediary took 80,000 yuan in bonuses. Stimulated by them, other linkage specialists and intermediaries went crazy to attract customers to visit!

Among the little bees, there is a 50-year-old eldest sister, relying on plugging in the car, 5 customers who visit with a single page have bought a house, and her current bonus is 5,000 yuan, in her own words: "I have lived until now, and I have earned the most money in August!" ”

However, it is difficult for anyone to maintain brilliant performance if they only have the motivation to make money, but do not have the enthusiasm for entrepreneurship and perseverance!

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