Hibiscus knew that the company gave him a sweet date, and then there would be a stick!

Back in Z City, Hibiscus was thinking about who would lead the Splendid Garden if there was a transfer. It is impossible to parachute a manager. Looking at the northern area, City Z is a manager in charge of a project; There is Li Bin in T City, as the marketing manager, and Zhao Ruyi, the sales supervisor, who is in charge of the Jian'an Superior City project, and if the Superior City is withdrawn, Zhao Ruyi may come to Z City. The Splendid Garden project is still better managed by the current sales team.

Ming Lei submitted an application for promotion in August and was promoted to sales supervisor in September, and has been studying case management with Mu Hibiscus for the past five months. Whenever Hibiscus goes to a meeting, training, or takes a leave of absence, Ming Lei can independently take on the daily management of Jinxiu Garden. If he is transferred to other real estate projects, Mu Hibiscus thinks that he will recommend Ming Lei to the area to manage Jinxiu Yuan, after all, the developer recognizes Ming Lei very much.

In February, it was the northern district's own district debriefing meeting. At the meeting, Mu Hibiscus met Wu Shuo, a temporary precinct planner, a very young but very thoughtful planner. Hu Ya talked about Wu Shuo with a look of envy and jealousy on his face.

There are two promotion channels for the planners of the planning department of Tianhua Agency, one is the management channel, from the planning assistant to the area planning, to the planning supervisor, to the planning manager, and finally to the marketing director. The second is the professional channel, from planning assistant to junior planner, to intermediate planner, to senior planner, and finally to become a planning director. However, in the company, the two channels are interconnected, and many middle and senior planners eventually become the company's management.

Thinking of the planner who manages the channel, Mu Hibiscus feels that Hu Ya can take the management route. However, the company's current attitude is unclear. It is estimated that once Hu Ya has the opportunity to be promoted, he will definitely go to a management position.

The year-end debriefing meeting is another song and dance. Although Wang Feng, the director of the area, had a turbulent career in 2014, it was quite smooth; His family was harmonious, his lover was pregnant, and the father-to-be sat in the leadership seat of the meeting, looking relieved. Since the new official took office, Director Wang's performance has been remarkable...... Mu Hibiscus was happier, because in addition to the certificate, she finally got a red envelope, 500 yuan......

What should come will come eventually! Before the Chinese New Year, Mu Hibiscus received a transfer notice from the company, and Mu Hibiscus served as the marketing manager of the first county project in T City, responsible for all matters related to the developer.

When Hibiscus and Hu Ya were eating, they talked about this real estate, and the biggest problem was that the developer was very professional but did not know how to implement it, and he was very good at communicating with people but loved to talk about things at the wine table. The previous manager of the Shoujun project was Li Bin, who won the developer's docking person Zhang Bin at the wine table, and the two "civil and military" people had a feeling of sympathy. However, Li Bin was complained about his poor market development and his liking to joke with female colleagues, and he was demoted from the position of deputy manager of the area to the marketing manager. Now Li Bin is mainly responsible for the docking of the Jian'an Superior City project. However, it is estimated that Li Bin's promotion road ends here, because Mu Hibiscus feels that Superior City will be withdrawn. The withdrawal of the market, even if it has nothing to do with Li Bin, but as the first person in charge, he is inevitably implicated!

During the Chinese New Year, Mu Hibiscus began to investigate all the information about the developer in Shoujun at home. The information is sorted out: first, the central enterprises are wealthy; The key is that the reasons for using money must be sufficient, with arguments and summaries. Second, work efficiency is low; The idea is ideal, the reality is cruel, there are all kinds of inputs, of course, there are all kinds of finger-pointing, but it doesn't work. Third, the aftermath work is always completed by Party B; Party A is responsible for strategic guidance, and Party B is responsible for tactical implementation, but Party A likes to mix and does not like to be responsible for the aftermath of the unfinished work mainly caused by them.

The problem is big and big -- when cooperating with large enterprises, which is not trembling and walking on thin ice. The problem is small and small - the market information in T market is too transparent, and everyone in the market knows any action. Since they all know the roots, it is better to be widely known. In 2015, the housing market recovered, and the activities were put into it, which will definitely have a different response from 2014.

However, thinking of the "three to one supplement" proposed by the state, especially the inventory pressure of the real estate market, the real estate market in 2015 will be fierce. In the process of market recovery, many developers will compete fiercely, after all, when the market is hot, there will be no chance to come out!

At the beginning of 2015, Yike Real Estate, a leader in the real estate industry, had a creative marketing campaign to distribute chocolates throughout the city. It sounds like nothing to criticize, but the packaging used in the chocolate is hard to describe. Not only that, but the marketing copy is ambiguously written. For example: a happy life comes to a set! The size is large and small, and the happiness is always the same...... In the past, real estate marketing mainly captured the greed of customers, but since 2015, it seems that new rules have appeared in marketing, and the "lustful heart" in human nature has begun to be used.

As soon as the trick of rubbing the edge ball came out, it immediately blew in the real estate industry to imitate the wind. Immediately after Yike Real Estate, another real estate giant, Longwan Real Estate, launched a gun sheet competition at the owner's appreciation meeting a year ago - in fact, it is a parent-child interactive game, with the aim of increasing the family relationship of the owner. But when you see the title of the event, it always makes people think about it.

After contacting Li Bin, Hibiscus obtained some information about the first county project, including real estate positioning, packaging tone, transaction customer information, etc. The waterfront first county project is positioned as a mid-to-high-end project, of course, the central enterprise is hand-written, absolutely atmospheric! The tone is as cold as ever - otherwise it is not worthy of the name of a central enterprise. The circle of transaction customers is more obvious, and they are young and promising or young and strong workplace elites.

Marketing activities, in down-to-earth terms, are to do what they like and what they need. Previously, there was a top-level copywriting in the real estate circle called "Mr.'s Lake", which caught the customer's psychology of being busy with work and neglecting family and self-cultivation. Although the previous experience of how to do a good job in marketing activities in the first county project can be learned, it needs to be novel and interesting.

When I first arrived in T City, the first time I met the developer, and the developer's docking person, Zhang Bin, was very polite, but seeing that Hibiscus was a female streamer, I couldn't help but worry about whether I would be angry with another agency in the case of joint agency. Of course, this was whispered to Hibiscus. Women are a little less able to resist pressure in the workplace, and women in management are even more stressed, so it's no wonder that Zhang Bin has a stereotype.

Another joint agency of the Shoujun project is only responsible for sales, although the on-site manager is also a high-level professional manager. Seeing the young hibiscus, the attitude of contempt for the enemy is revealed. Hibiscus smiled, there was the day you cried!

The most taboo and troublesome thing for joint agency projects is to grab customers. Prior to the project, Hibiscus had already done its homework as a joint agent for the Emerald City and Pearl Bay developed by Schmidt Group. When you're a newcomer, it's important to cheer up your sales team and set rules. On the first day of the airborne landing in the first county, Mu Hibiscus did three points of work.

Mu Hibiscus first explained the method of keeping his customers in the case of joint agency, which was a small training. Then carry out the interpretation of their own management methods, merit must be rewarded, and punishment must be passed, so as to create a learning + practical sales team. Finally, when interpreting the marketing campaign in March, Wu Shuo, as a planner of the area, was stunned when he heard it - the professionalism of hibiscus is no less than that of professional planners, but it is more down-to-earth and practical. No wonder Hu Ya was full of pride when he mentioned the sales master Mu Hibiscus, such a bullish figure must be worshipped!

On the first day of construction, the developer invited all the staff to dinner. Mu Hibiscus, Wu Shuo, and Wang Tao, the joint agent sales manager, Zhang Bin, the developer's contact, and the direct leaders of the developer's Shoujun project shared the same table. Considering that there are two women sitting in Tianhua Agency, the developer specially sent two financial beauties to be their companions, and they are thoughtful enough!

After three rounds of cooking, Wang Tao began to toast with Mu Hibiscus, and Mu Hibiscus raised his vigilance. In front of everyone's eyes, Wang Tao did not have bad intentions, but he definitely had bad intentions, he wanted to make hibiscus ugly! Without knowing the amount of alcohol the other party has, letting people drink one after another is not a gentleman's doing. However, Wang Tao didn't expect that Mu Hibiscus had learned a series of words to refuse alcohol on his father's wine table since he was a child, and his alcohol consumption was not inferior to that of men when he became an adult, and even better than the amount of alcohol of ordinary men. But when you go out, if a girl can't drink, she doesn't drink. Girls in the workplace drink less when they can.

Wang Tao's persuasion to drink was repeatedly rejected, and he was a little uncontrollable. After being persuaded to drink again, Mu Hibiscus felt that it was not good to save other people's face, so she softened, and she said softly: "Manager Wang, I am new to here, you are so enthusiastic as an old man in Shoujun, I can't stand it a little!" Well, I'll do it first this time. After saying that, Hibiscus really leaned his neck and drank a cup of white wine. Zhang Bin saw that Mu Hibiscus responded to all changes with the same change, and his mouth was clever, and the last move was to advance and retreat, and he admired it in his heart, and played a round game: "People are girls, we have to give way!" "The words are to point Wang Tao, you can't be aggressive! Wang Tao smiled: "My sister has a good amount of wine, I have to dry this glass of wine!" ”

Well, in March, it's about to be torn apart!

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