As soon as we entered December, the company's various real estate projects began to prepare year-end reports. The notice of the debriefing meeting issued by the company is very interesting, allowing each case manager to carry out a debriefing report around "value creation"; The debriefing report is required to be within 10 minutes.

After reading the list of participants, Mu Hibiscus thought that the company controlled the debriefing time because of the large number of participants, but as a result, there were many fewer participants than the mid-year debriefing meeting! The intention is more obvious, that is, to warn everyone, talk less nonsense, and speak more with performance; Maximizing profits in the shortest possible time is value creation!

Mu Hibiscus thinks back to her own experience in 2014, that is, all the work of the Fairview Garden project. There is no need for a review, the data speaks for itself; As for the market in 2015, it needs to be well planned. 2015 is destined to be a year of recovery for real estate under the influence of the macroeconomy. The golden age of real estate in Z City is about to pass, and a new era is about to begin!

At the annual meeting of economists in December, a national macroeconomic analyst felt that the country's economy was full of ups and downs in 2014, and believed that the stock market was a typical "national bull market". Mu Hibiscus and Jiang Ruxing discussed this issue, and Jiang Ruxing and his wife were gearing up, thinking that they should take out the money they had started their business in the past two years and invest it in the real estate market, and take advantage of the end of the golden age of the real estate industry to make another profit! Hibiscus is also a little hesitant to involve her parents!

No matter what industry it is, it will always support the bold and starve the timid. However, if you want to make money on the cusp, you can't have the guts, you also have to have brains! Seeing Mu Hibiscus's hesitation, Jiang Ruxing began to cheer her up: "Mu Hibiscus, don't forget, the results of Z City's participation in international sports events will be announced in July 2015!" Once it is confirmed that it will be held in Z City, the real estate market will not recover, but will be hot! Hibiscus thought about it for two days and began to convince his parents to invest in real estate in the city.

Eventually, before Hibiscus attended the company's year-end debriefing meeting, Hibiscus's parents bought two small-square-meter apartments in the city. Jiang Ruxing, Ge Liantian and Manager Duan Xing, a few people in the know, couldn't stop ridiculing Hibiscus and became the "second generation of the house". said it was ridicule, but it was actually envy. Mu Hibiscus admires Jiang Ruxing very much in his heart, he can always judge the situation, make the most correct or timely decisions, and take the people around him to seize the opportunity by the way!

At the end of December, Hibiscus attended a debriefing meeting at the company's headquarters, where she met with Hu Ya. The order of debriefing is still the first report of the company's headquarters, and then the four districts report in turn according to the order of drawing lots.

Among the debriefing personnel of the company's headquarters, what impressed Mu Hibiscus was the debriefing report of Zhao Jun, the manager of the planning department. Manager Zhao mentioned the requirements for channel guides in the professional market, and mentioned the system of "attracting customers, guiding customers, signing customers, and raising customers" in the case, emphasizing the importance of marketing plans to attract customers and introduce customers.

Mu Hibiscus faintly felt that something was not right, in the past, the company paid the most attention to sales force, and now it is necessary to find customers accurately under the light market, but Manager Zhao obviously did not explain how to accurately expand customers! Is it looking for a special channel provider? Or, the introduction of channel companies? During the break, Mu Hibiscus talked to Manager Duan about the "channel company", and Mu Hibiscus has always insisted on reading professional marketing books and has an understanding of the channel companies in some real estate markets in the south. The channel company is more about opening up people from other industries to introduce customers to the real estate together. Mu Hibiscus said: "The channel company gives too much money to various channels, and the relationship is not well maintained, especially if the operation is not good, it is easy to suffer!" This sentence was heard by Wen Hong, the general manager who came out of the office.

Just when the debriefing in the southern area was completed, and Mu Hibiscus and Hu Ya quietly passed the note through Manager Duan, the company suddenly announced the appointment letter. Mu Hibiscus only listened to the stage, the company's human resources manager Zhou Meiyu read: "Mu Hibiscus, since joining the company in October 2011, has led the sales performance in the sales post and set an example for the company's sales; In the coaching post, he has successively cultivated Haiyan, Hu Ya, and Ma Tiantian; Lead by example in the management post and create a benchmark case field; Use marketing thinking in the operation to exceed the company's performance goals. After the company's research and decision, Mu Hibiscus is now appointed as the marketing manager of the Jinxiuyuan project in Z City. Mu Hibiscus is actually a little confused, according to the time when she was promoted to the manager of the case, even if the management performance is outstanding, she will not be eligible to be promoted to marketing manager. After giving his promotion speech, Hibiscus returned to his seat and began to think about the company's intentions.

Thinking of the company's headquarters' unclear attitude towards the channel company, coupled with the requirements of the developer of the Shui'an Shoujun project that Hu Ya heard from T City about the channel guide, Mu Hibiscus felt that the company probably wanted to mobilize itself to participate in the formation of the channel department, or go to T City to participate in the launch of the Shui'an Shoujun project! In short, Hibiscus understands that it must be the company that wants to mobilize itself!

The manager's meeting ends at noon. As a rule, the company should organize a group meal for everyone who participates in the manager's meeting. However, because the next day, all the staff needed to go to the brother company in the neighboring province D to participate in the annual meeting of Xinghua Group, and by the way to watch the performance of the 15th anniversary celebration of the establishment of Xinghua Group, the company did not arrange a dinner for everyone. This gives Hibiscus the opportunity to invite Huya and Haiyan to dinner to celebrate their promotion. Haiyan, because Mr. Fu, the docking person of the Victoria Plaza project, held a regular year-end meeting of the developer, and asked for leave in advance to return to Z City! As a result, Hibiscus and Huya are left to eat together!

Hu Ya at the dinner table was a little low, and she was struggling with whether to resign. Mu Hibiscus knew Hu Ya's thoughts, after all, Hu Ya had been in the company for two and a half years, and his position had still not been promoted. In fact, even if Hu Ya is the manager of the case, there is no suitable real estate in the company at present, which is suitable for Hu Ya to operate - although the company vigorously developed in 2014, it did not take over high-quality real estate, and the sales commission settlement of the new real estate was not timely. The theme of the company's annual meeting is "creating value", which is probably to let the managers of the case field "move", and now the company's managers are not easy to be!

In contrast, Hu Ya's position in the planning department is very stable now, and after making achievements, it is very likely that he will be promoted to marketing manager! The key is at the company level, whether you can talk about the right real estate! Mu Hibiscus feels that Hu Ya's growth direction should be a compound manager, and marketing manager is her must-have position. Everything needs opportunity!

After Mu Hibiscus's analysis, Hu Ya became a lot more relaxed. Hu Ya raised his glass to celebrate Hibiscus's promotion, and Hibiscus smiled: "I am ten thousand years without moving the nest!" The company promoted me in advance, and it is very likely that it will transfer me to T City, or set up a channel department! Hu Ya nodded, feeling that it was more likely that his master Mu Hibiscus would go to T City! The waterfront Shoujun project needs a professional marketing manager! Mu Hibiscus smiled: "Xiaoni, you have grown a lot now!" Huya finally laughed......

After arriving in Province D, Hibiscus vowed never to participate in the group's annual meeting across provinces again! The bus was too tormenting, lethargic and unstable. After changing into professional attire, the manager attends the group's annual meeting. Hibiscus heard the call of Xinghua Group: first, to create a self-media through micro-messaging, and to form a personal micro-messaging real estate viewing group; Second, strengthen the assessment of managers' settlement commissions and raise the assessment threshold; Third, energy conservation and emission reduction empower the group.

Translate, back to the project, Tianhua Agency issued a guiding spirit document of the group headquarters, requiring the real estate consultants of each real estate project to add no less than 300 WeChat fans every month; The management floating salary of the manager of the case site has been adjusted from the previous performance target assessment of 300 yuan to 600 yuan, and the assessment item of "promoting the commission settlement of developers" has been newly added; Finally, the full-time drivers of all district management personnel will be abolished, and the district office will be abolished to save money for the development of the group!

After the group's debriefing report, it will enter the performance link. Everyone didn't have much interest in the performance, but they were very impressed by the birthday celebration on the third floor arranged by the group headquarters. Everyone changed into evening dresses and relaxed on the stage and dance floor......

The depressed 2014 has passed, and 2015 is coming with the breath of recovery! A new round of skyrocketing in the real estate industry has begun, and those who seize this opportunity to buy a home are extremely fortunate to have boarded the last train of rising housing prices earlier......

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