The manager in April will brainstorm, to put it bluntly, how to break through in the light market. As a typical example of the successful breakthrough of real estate, Hu Ya came to the stage to share. The problem reported by many managers is that under the influence of the cold snap, developers are simply unwilling to invest money in marketing and promotion, because it is ineffective to invest in it. The first question discussed in the whole venue was how to persuade developers to continue to invest in real estate marketing, or even increase marketing investment.

It was rare for Hu Ya to be at the same table as Wu Shuo at the manager meeting, Wu Shuo pouted and said, "I feel that Party B's planner is really worthless!" Every time I communicate with Party A, I feel like I am begging the developer! When I have the opportunity in the future, I will definitely enter Party A's company to do planning. When it comes to the sense of value, Hu Ya feels that no matter where he is, the sense of value is earned by himself. For example, when I first changed careers to become a planner, I didn't know anything about everything and felt that I was useless. In addition, I am separated from the sales line, and I have no common language with the sales, so I feel that the planner has no communication circle of his own, and can only sit in front of the computer to analyze data and learn various knowledge. Later, Hu Ya went to the market with the real estate consultant and the biller, visited the township, and gradually became a topic of conversation with others. When he opened up the hot sales situation through the marketing promotion plan, he almost became a hero in the team. The developer of Fuguang Community has met Hu Ya now, and he will also greet him warmly - I want to be the first time the developer has a contact person, and the first time I met Hu Ya, I felt that she was a small planner who had not yet started, and she had always looked at Hu Ya with her nostrils.

It's just that heroes can't last long. Many people tell Hu Ya behind their backs that the better the planner, the more frequent the transfer, more often than the transfer of real estate consultants! Juya doesn't like to lug his heavy suitcase from city to city, but it at least shows that he's useful. Some people say that in society, people use each other to take advantage of each other. This statement is very realistic! But people who don't have any use value are the saddest because they are good for nothing! By the time Hu Ya had thought about it all in a mess, the managers had already discussed ways to get the developer to support the marketing promotion. Manager Bao Zheng stood up and made a final summary: First of all, it is a developer to connect with people, and you can have a small favor or a homely meal together. After all, the docking person is the intermediary between Party A and Party B, and his words carry a lot of weight! Secondly, it is an example to make a comparison. Whether it's a story you read in a book or a story about competing real estate, it's a good example of what can poke at the pain points of developers. In particular, making a longitudinal comparison with one's own real estate can make developers understand the disadvantages of reducing or even withdrawing promotion. Finally, and as a last resort, the contract is to talk about it. Generally, when Party A and Party B sign a cooperation contract for agent sales, they will stipulate the proportion of marketing expenses per month in the contract. Manager Bao is a well-known account collector in the company, and is best at asking for money from developers, especially to recover the commissions owed by developers. A few years later, because of the family's demolition money, the name of the manager of Bao Zheng Bao resounded throughout Xinghua Group! He has even been used by many owners as a role model for rights protection!

The whole manager meeting revolves around the word "money", such as how to get the developer to increase marketing expenses, how to let the developer settle the commission to Party B on time, how to use the incentive mechanism to mobilize the sales enthusiasm of the whole project, etc. No matter what industry, Party A is the master! Party B is always "abused", and pursues a wise saying: "Party A abuses me thousands of times, and I treat Party A like my first love!" Later, when Hu Ya and the designers went to the brother company in D province for training, after watching the "tricks" between the designers and the developers, they realized that the designers are the most powerful species in the world!

After the manager's meeting, there was a training session for planners. The training theme chosen by Zhao Jun, the planning manager, for the majority of planners is "product differentiation". Manager Zhao cited examples such as "bamboo salt toothpaste is a little salty", "the amount of kung fu restaurant is insufficient", "the bottom of the lake is not a hot pot service" and so on, and the key message conveyed is that the customer's consumption level has been upgraded, and the product needs to be subdivided. Hu Ya doesn't think that the customer's consumption level has been upgraded much, look at the best-selling products on a certain treasure, and they have always been the best selling things at a good price. Rather than upgrading consumption, it is better to say that customers have become smarter, and Manager Zhao mentioned the example of a certain brand of household appliances "not eating customers", "not drinking customers" and "not soiling customers' homes (bring their own shoe covers)". Customers know that the product is defective, but in addition to the defects, they choose to focus on after-sales service. In the past few years, the packaging routine of real estate to "blow the advantages of the house to the sky" is no longer attractive in the eyes of customers, but it is better to use the overall advantages to attract customers.

What gave Hu Ya a headache was the "planning value" speech after the planning training. Manager Zhao and human resources manager Zhou Meiyu were the judges, and all planners' speeches must pay attention to "differentiation". Hu Ya thought about it for a long time that night, and finally came up with "the value of being a plan". Wu Shuo slept in the same room with Hu Ya, and she told Hu Ya that many old planners in the planning department left this year, and some of the newly recruited planners couldn't persevere. Now is the off-season of real estate, Tianhua agency has always been heavy on sales, light planning, has been to win with sales power, now the sales team is helpless in the face of the market, the role of planners seems to be even weaker!

On the day of the speech, it was Huya's turn to take the stage. Hu Ya first talked about the difference between "value", "sense of value" and "self-worth". Hu Ya said that value is the use, the role, and the purpose and role of planning is to make suggestions for the real estate; "Sense of value" means that the level of the planner seems to be relatively advanced and the use is relatively large; "Self-worth" is one's own role. Hu Ya looked at everyone confused, and Hu Ya continued: "My value is to let people know that some people live by connotation and talent. Speaking of this, there was a burst of laughter from the audience, the world looks at the face, Hu Ya just wants to live by strength. Hu Ya then said the second sentence: "My sense of value is that when the developer sees me, he feels that Tianhua Company is worth cooperating!" Hu Ya emphasizes here that the planner represents the professional image of the company, and at the beginning of the cooperation, it is always the planner who comes first, and reads the report with the developer. Hu Ya's last sentence was: "As a planner personally, my self-worth is to let more people shift their attention from talented and beautiful people to ordinary and outstanding people!" "The theme of Jua is: ordinary and beautiful, let people discover the beauty in life through ordinary days!

Even if it is as small as moss, it should bloom like a peony. Little people, through hard work, can also become extraordinary little people! This extraordinary is "value"!

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