Entering June, Hu Ya strongly felt the impetuous wind set off by the real estate market! Many real estate peers are calling for Internet + real estate, advocating embracing the Internet. Many real estate peers issued a call: to capture the hearts of young people is to seize Internet traffic! Hu Ya's planning apprentice Zhang Yang is a little disdainful, the young people nowadays have the heart to buy a house, but they don't have the strength to buy a house, so they can't sell the house if they coax the young people to be happier!

Hu Ya thinks that many real estate companies are reserving customers for a new round of sales. The housing market in 2015 has warmed up a lot, although the increasingly high housing prices have kidnapped several generations in the social family, but there is demand, there is a market, there is a market, there is a market, there is a market!

However, Hu Ya feels that all large real estate companies have put down their bodies and let themselves go a little! Even the top 100 domestic real estate companies have abandoned the previous "cold style", and strive to attract the attention of young customers through various ways to send a signal of "looking here"! Just in March, Lvguiyuan Real Estate also carried out a "no. eggs" activity has earned enough eyeballs in the market! However, Hengtai, a leading real estate company, launched a "no reason to check out" activity, which made people shout "trench", and then Yike Real Estate launched a "no reason to check out" commitment, which shocked the market with their domineering!

Not only that, many small real estate companies play soft and affectionate side balls: some real estate projects distribute "aunt towels" throughout the city through the "big white" of the super marines; There are real estate projects that rent young people's bodies as "advertising space"; There are also real estate companies that play the topic marketing of "I am a P", and of course, the final thing that comes out is the 5P development standard......

Hu Ya is very envious of his sales master, Mu Hibiscus, because they are having a blind date meeting for 10,000 people in T City. Standardized well-known real estate companies in T City gather, and if you want to break out of the encirclement among many real estate companies, you must need superb marketing plans and strong management methods. Hu Ya feels that a talent like Hibiscus can only show her true colors in a duel with a master. And I, especially like a little shrimp in the workplace, let's honestly fight monsters in the workplace and upgrade!

Hu Ya received a call from Wang Yue, the human resources director of the company's headquarters, and Director Wang was kind, she quietly said to Hu Ya: "The cooperation between Party A and Party B is the most taboo about money!" Party A's cash must not be touched, and Party A must not be left with any handle! Hu Ya felt that it seemed that his criticism of Zhang Yang was not strong enough, and he did not satisfy some pickers!

Hu Ya's planner apprentice Zhang Yang originally wanted to do a particularly popular topic marketing campaign of "looking for the right person" type in the market. However, although there is a large foreign population in City B, the folk customs are very conservative, and it is very important for the Mingyuan community to establish a tall image as a real estate in the opening hot sales period - although the Mingyuan community is not even a mid-end real estate! An intriguing marketing campaign can be postponed, but it's not a good fit for now!

The location of Mingyuan community is not good, but the appreciation potential is huge. Buying a house in the Mingyuan community, the investment value of the house is far greater than the residential value, and buying a house in the Mingyuan community is making money!

Based on these, Hu Ya and Manager Yang decided to carry out a marketing campaign of "sending money to the whole city" in City B. Although this activity sounds very "trenchy", in fact, excluding the cost of making materials, the cash used in the Mingyuan community is 300 yuan!

However, the problem of Zhang Yang appeared in the 300 yuan cash! In general, it's all the fault of "broken mouths"!

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