Chapter 52: Unloading the mill and killing the donkey
In the second half of the marketing promotion report, Wu Shuo dragged on until the end of August, and it was not completely completed until the end of August, and she and Mu Hibiscus muttered: "This developer doesn't want to 'unload the mill and kill the donkey'!" As soon as we made the Shoujun project famous in T City, they began to prepare for the future! ”
Regarding Wu Shuo's work efficiency, according to Zhang Bin's temper, he should have complained a long time ago! But this time, Zhang Bin was surprisingly patient. Not only that, Zhang Bin also specially told Wu Shuo to think hard, with a reasonable appearance of "slow work and meticulous work"! Mu Hibiscus was unsure at first, but later determined that the developer should be planning to "cheat" a marketing promotion report!
Mu Hibiscus couldn't help but think of the time when the Ocean One project was withdrawn, and the developer also asked Li Bin and Wang Ning to write an annual marketing promotion plan. As for the end of the cooperation, both parties A and B are well aware. Therefore, after the report was completed, Wang Feng, the director of the area, came to T City to negotiate with the developer about the commission settlement after the withdrawal.
When Mr. Wang was talking about cooperation with the Sino-Ocean One project, he proposed that as long as the customer's down payment was in place, the developer would settle 90% of the commission to Party B. At that time, there was a lesson from the past of the Star River real estate, and Mr. Wang was full of vigilance with the off-plan project! This has also created a legend that the commission settlement of off-plan projects has reached 90%, and it has also paved the way for Mr. Wang's promotion! At the withdrawal meeting, the main discussion between parties A and B was when the remaining 10% commission would be settled. In the end, despite the difficulties in capital turnover, the developer settled all the remaining commissions!
Mr. Wang, the director of the northern area, won a big victory in the negotiation, which became a good negotiation in the company. Although everyone knows that the developer wants to continue to cooperate with Tianhua Agency once the construction of Ocean One starts construction smoothly, the real estate will be developed in the later stage. However, the reality is that there is no more chance for the two sides to cooperate!
With the advent of the silver age of real estate, the number of customers and development profits have decreased, and more and more developers have either chosen to join forces or file for bankruptcy settlement. In the real estate industry, it is becoming more and more common for large companies to chase profit maximization! Small and medium-sized enterprises, especially those with the mentality of fishing in troubled waters, are in an increasingly difficult situation in the increasingly regulated real estate market! Ocean No. 1 real estate is the developer's pioneering work, and it is also the only fruit. However, the developer of Ocean One took advantage of the hot real estate market in 2016 to successfully liquidate and start construction, which can be regarded as a good start and an end......
Hibiscus has been speculating since early August that the developer should make a big move next, but it has not waited for a move. However, Wu Shuo, taking advantage of the afterglow of the influence of the 10,000-person blind date conference, persuaded the developer to organize a "T City Real Estate Investigation Group"! The developer of the first county of the waterfront issued an invitation to the real estate executives of the city, and sincerely invited the real estate counterparts to come to the first county of the waterfront for inspection. In addition, the real estate media in T City was invited to follow up and report the whole process.
On the day of the delegation's visit, Hibiscus made his sales team work with 12 points of spirit, and for the first time, all the staff made up makeup, so as to be enthusiastic, professional and meticulous to the greatest extent. On the other hand, Wang Tao's sales team specially mobilized the team members to buy brand new work clothes, especially the workwear of female real estate consultants.
In response to Wang Tao's dress as a real estate consultant, Wu Shuo couldn't help but complain: "It's too much like the joke of 'spoofing real estate people' on the Internet reflects, some real estate peers have turned the very decent work profession of real estate consultant into a 'hint' signboard!" Mu Hibiscus felt that this Wu Shuo was a bit venomous, but it made sense! Recently, there is a short film of "Real Estate People" on the Internet that exaggerates and distorts the image of real estate practitioners, and the short film slanders real estate people, especially real estate girls, as "flower pots and vases" that rely on appearance and figure to create performance for real estate! After reading it, Wu Shuo specifically complained about the short story, angrily accusing the producer of having no bottom line to win the attention of Internet viewers......
Hibiscus couldn't help but think of the hot video incident in the U Iku fitting room that appeared in July! At that time, many real estate peers forwarded U Yiku in the circle of friends, and Hibiscus was still strange, why did this clothing brand suddenly become popular! Wu Shuo was beside Mu Hibiscus at the time, and said very calmly: "Let's go together and sprinkle salt on other people's wounds!" Open some real estate marketing big V, there are a lot of copywriting such as "Why hide in the fitting room, ** community gives you a lot of space!" "Your own home, your own game turf!" Although the men and women involved have broken through the bottom line of human morality, the topic marketing of the real estate circle, which is similar to the consumption of "human blood steamed buns", is a bit low......
Thinking of the video incident, Mu Hibiscus couldn't help but think of Qi Heng, when he desperately sent an uncensored video to Mu Hibiscus, and was finally scolded by Mu Hibiscus. Hibiscus Qi Heng's feelings, on the day of the blind date, are mostly moved emotions. The comrades-in-arms who were introduced to him by Qi Heng were in a state of confusion and had complicated feelings. Whether he is ready for a new relationship, Hibiscus is not sure...... Hibiscus struggled for two years, but fortunately, Qi Heng was patient enough, and finally hugged the beauty!
On the last day of August, Zhang Bin, the developer's contact, chatted with Hibiscus alone and asked about Hibiscus's career plan. Mu Hibiscus immediately decided in his heart: the developer is planning to "poach people", maybe he wants to hire himself!
Sure enough, Zhang Bin said slowly: "Hibiscus, the market is warming. As long as the market is not cold in T City, there will be customers, and there will be no worries about property sales! "This is saying that developers can rely on the market and break away from the sales company!
Mu Hibiscus asked: "So, Shoujun is planning to terminate the cooperation with our company?" ”
Zhang Bin smiled: "Talking to smart people is to save trouble!" We plan to terminate the cooperation with Tianhua, you can stay and join our company as marketing director! The salary has doubled compared to now, and all marketing activities on the project are supervised by you. The meaning of the words is "more money, less life, and high status", this condition is really good!
However, Mu Hibiscus did not reply to Zhang Bin immediately, but said to think about it! Before leaving, Mu Hibiscus asked Wang Tao's agency. Wang Tao's sales team will not withdraw the offer, but will renegotiate with the developer to reduce the sales agent service fee. After hearing this, Mu Hibiscus felt that Wang Tao and their agency were really ruthless!
Mu Hibiscus is thinking about the possible response plan at the company level when he hears the news of the withdrawal of the real estate.
One is a sales company like Wang Tao, which lowers its service fee. But Hibiscus felt that the company level would directly refuse!
The second is to integrate market customers through channel e-commerce through developers. It is to terminate the cooperation of the sales agent and let the developer accept the Qiandu company just established by Xinghua Group! Developers are interested in new things, but they don't have the courage to try them!
I just don't know if I can bend down at the company level. Even if the requirements are lowered and the fire of T City is retained, as long as T City has a waterfront Shoujun project base, there is a possibility of a comeback!
It's just that Hibiscus forgot to consider the early days of the establishment of Qiandu Company, which is in the stage of "burning money". In order to save costs and vigorously promote the O2O business, the company began to comprehensively adjust the overall pattern of the agency division and cut unnecessary cooperative real estate.
The company misjudged the market situation and missed the real estate boom stage in T City in 2016......
()
Sogou