"Social Verticality" pioneered the concept of "three-point society", which constructs an unprecedented and unique system of cognitive society, and interprets the human nature and the way of advance and retreat in today's society from a unique perspective. This concept is applicable to interpersonal communication, marketing, job search, business management, psychological research, business games, entrepreneurial operations, recruitment of elites, and many other fields.

Let's first talk about the practicability of "Social Verticality", because a new concept must have its unique practicability, the practicality of "Social Verticality" includes: how to squeeze into a good unit, how to make the enterprise stronger, how to recruit top talents, how to stimulate the subjective initiative of subordinates, and many other practical problems we encounter; From the perspective of improving oneself, it includes: life planning, the way of life, seeing small things, fighting big with small, and many other aspects. So, many of the confusions we encounter can be explained in the book. Perhaps, the questions that have bothered you for a long time will find answers in books, and the problems that have been put aside for a long time will find solutions in books. Because many things are man-made, many problems are also "human" problems, and we grasp everyone's "social attributes" through the concept of "three-point society" through the first chapter of this book, and go deep into everyone's values to understand and know people. On this basis, through the second chapter: "vertical and horizontal" method to form a benign interaction and effective communication with everyone, many problems will be easily solved.

Below, in response to some readers' questions about social vertical and horizontal studies, I summarize the following points and answer them one by one.

1. Is "Social Vertical and Horizontal" pertinent? If so, for whom is it suitable?

As soon as some people see the topic of "Social Vertical and Horizontal Studies", they feel that it is too general and untargeted. There is a saying that "the useless is for the great." "The more untargeted the book, the stronger the targeting; And the books that are very targeted are often very biased. We should understand this sentence well. You see that the "Tao Te Ching" is only 5,000 words, and it is not targeted at any industry, but it can be used in all walks of life, and it plays a guiding role. At first glance, "The Art of War" is about war, but now it is used in all walks of life. Just as there is very little kind of knowledge in this world that can exist independently from other knowledge, you will know that many books that specialize in negotiation strategies are some "art" things in the end, because it only stays at the level of skills, so there is a saying called "There is a way but no art, the art can still be sought, there is a skill without the way, and there is no way, and it stops at the art." "There are some books that are dedicated to marketing, and you immediately become like a salesman when you read them, because it tells you how to sell at the beginning, including your conversation, your dress, your mannerisms, so it makes you look professional. But I'll be very honest (and it will offend many!). "As long as you read those books, you basically can't sell anything." "Because no one doesn't need to shop, but no one wants to be sold, you just have to make yourself like a salesman, and the more professional you are, the farther away people will be from you. If you don't believe me, you can try it and see if that's the case. And many books on management, in the end you will be farther and farther away from the grassroots, you will become less and less aware of the needs of the market, you will be blinded by the cadres around you, you will not be able to hear the real voice, you will be hollowed, because any management is inseparable from philosophical thinking, and the president without philosophical thinking is not able to talk about management at all, what he can do is only a form of management.

When we have taken too many detours, we find that marketing is inseparable from psychology, psychology is inseparable from game science, game science is inseparable from negotiation, negotiation is inseparable from management, and management is inseparable from philosophy. Just as there is very little kind of learning in the world that can exist independently from other learning, so we need a practical and non-biased mode of thinking and practical methods, social vertical and horizontal science is a comprehensive game, psychology, negotiation, marketing, management, philosophy and through the thinking and perception of contemporary society and summarized by the words of a family, the human thinking mode is divided into three levels, so as to refine the social attributes of each person, and then extend to the interaction strategy. "Vertical" refers to people's social attributes, and "horizontal" refers to people's interaction patterns. This is what I have expounded on "Social Verticality".

If you have to talk about who this book is suitable for, such as: students who have just entered the society, wage earners who want to change their fate, business operators and managers, and bosses who want to make the company bigger...... As long as you are a person who needs to interact with people in society, at least I think you should know about social verticality. Especially for students who want to enter the society, reading this book will let you understand many things in society in advance, I don't mean to say that the personal needs of people who have just entered the society, but the needs of the country and society, because a person's youth is very short, and few people are lucky enough to meet mentors and friends as soon as they enter the society, and it is likely to lead to careless friends, entrepreneurial failure, and debt, and when these people fail to pass away, no longer have entrepreneurial passion, they will hate this society, and even break the law and go to prison. And this is not only a failure of the individual, but also a factor of social instability and a burden on the state. Therefore, it is crucial to have an objective understanding of society at the beginning, which can not only be extreme, but also contribute to society.

In fact, writing this book is a big risk, because the more people who tell the truth, the more they will be scolded, but in order to realize the value of my life, I don't care. I also hope that readers will apply the ideas and strategies of this book to the right path, to do valuable things, and to be valuable people.

2. Is social vertical and horizontal science far away from us? Hard to understand?

If a kind of knowledge is not understood by everyone, it is of no value. True learning is to express more advanced theories in simple terms, and to be able to apply what people have learned. Therefore, as soon as some friends saw the topic of "Social Vertical and Horizontal Studies", they felt that this topic was so big! It's so far away from me! In fact, this is not the case, there is a saying that "the people use it every day but do not know it", just like we are all using the strategy in Sun Tzu's Art of War, but we don't realize it. Because our thousands of years of cultural accumulation have allowed these classics to be integrated into the lives of ordinary people, we often say that "soldiers are impermanent, and water is impermanent." We often say, "Know yourself and know your enemy, and you will not be defeated in a hundred battles." "But we don't realize that this is exactly the idea of The Art of War, and we're already using it. The "Social Vertical and Horizontal Studies" is not a kind of knowledge that rejects people thousands of miles away, but a kind of knowledge that can be big or small, small is applied to people's lives, and large, can be used for strategic decision-making. Moreover, "Social Vertical and Horizontal Studies" is also a deep and shallow knowledge, shallow, can be shallow to scribble, read it once and use it, or simply read a few subsections that involve the reader's own problems and use it, you can see the effect immediately, and it will be effective at the time, and it will be in danger and emergency. But this is a shallow use, and when you encounter other problems, you have to go back and turn the book. Deep, you can not only read it repeatedly, but also read it with friends, practice, communicate, and perceive together, until you are familiar with the concepts in the book, and you can use it handily and draw inferences from one another.

3. What is the main topic of social vertical and horizontal studies?

Social Vertical and Horizontal Studies is a synthesis of game science, psychology, negotiation, marketing, management, philosophy, and summarized through the thinking and perception of contemporary society, so as to refine the social attributes of each social person, and then study the interaction strategies between people according to the social attributes of different people.

As the saying goes, this book is not a dogmatic pure theory book, this book is immediately effective, focusing on actual combat, into the wood but full of fun, let people feel like a spring breeze, so that many practical problems can be solved. It is a concept that the people understand, the scholars understand, and the practitioners use.

4. Are the concepts of "Social Vertical and Horizontal" and "Thick Black Studies" opposite?

Readers have such sayings about "Thick Black Studies" and "Social Vertical and Horizontal Studies": "Thick black in the south, vertical and horizontal in the north", "Beware of secret calculations and thick black, advance and retreat to read the vertical and horizontal". First of all, I would like to thank my readers for their recognition and affirmation of my work, and it is also necessary to name Mr. Li Zongwu, the author of "Thick Black Studies".

There are many readers and friends who have read "Thick Black Studies" and think that Thick Black Studies teaches treacherous people and engages in conspiracy and trickery. When I read "Social Vertical and Horizontal Studies", I felt that social vertical and horizontal studies made people positive and made contributions. In fact, this is a prejudice against "Thick Black Studies". I have never thought that "Thick Black Learning" teaches treachery, I think "Thick Black Learning" is to make people guard against villains; Although "Social Vertical and Horizontal Studies" teaches people to be positive, it is inevitable that some people will use the strategies in it to do bad things. Books are not good or bad in themselves. What matters is the perspective and mindset of the person who reads the book. Mr. Nan Huaijin, a master of Chinese culture, visited Mr. Li Zongwu, the author of "Thick Black Studies", and had a high opinion of Mr. Li Zongwu.

This is just like when we read the Book of Changes, some people use the Book of Changes to cultivate themselves, some people use the Book of Changes to unite their families, and some people use the Book of Changes to govern the country. Another example is "Thick Black Learning", some people use thick black learning to engage in conspiracy and trickery, and eventually harm others and themselves; Some people can effectively see through the villain's plot through thick black learning, and they can eventually achieve a career. As the saying goes: "The road is not far away", and the same is true of "Social Vertical and Horizontal Studies", the author of the book can never ask readers to do anything with the ideas in the book, and the author can only do his best to let more people understand the concepts in the book in simple terms. As the saying goes, those who are deep get their deep, and those who are shallow get their shallow. People with bad hearts are full of evil, and in the end they suffer the consequences; People who have made contributions will eventually achieve self-achievement and benefit the society. As for the deep and shallow use, what to do with it, it depends on the reader.

Therefore, I do not disagree with the sayings of "thick black in the south, vertical and horizontal in the north", "beware of secret calculations and thick black, advance and retreat to read the vertical and horizontal", but we must understand these two sentences correctly. Because the book itself is not good or bad, "Social Vertical and Horizontal Studies" is positive and makes people make contributions, while "Thick Black Studies" makes people guard against villains, not conspiracies. The important thing is that we should be valuable people, do valuable things, and contribute to the country and society through the ideas in the book. Thank you for your continued support and encouragement, and welcome you to visit and guide! Thank you! Bless you all!