If you talk about the reason for the hot sales of the Ocean No. 1 project in T City in March, it has a lot to do with Sun Shaojun's "marketing breakthrough" theory. T city belongs to the professional marketing market, all marketing channels are available, but in 2014, into the situation of weak marketing, that is, many marketing promotion activities into the market, will not stir up a little splash, customers do not buy it at all. One report said: "There are a large number of residents in T City, many of whom have a lot of cash and multiple houses in their names. Some residents reported that 'one house at home is one set for each person, and the remaining two sets are for dogs and pigeons'! Another article broke the news: Even if there is no more housing stock in T City, it will take ten years to digest it at the earliest.

T City is a typical demolition and reconstruction city, and people in the urban area are not short of money, but there are many people who rent houses because of the long demolition period. In addition, there are a large number of young people who work hard in the city and are eager to settle down in T City. Sino-Ocean No. 1 project is a typical low-end real estate, with 70-110 square meters of classic two-bedroom and three-bedroom units to meet the needs of customers who just need to buy houses, especially the needs of wedding customers. In this case, Sun Shaojun decided to position the real estate as a "fashionable community that young people in the North District can afford", target the core customer group, then formulate a price strategy, and finally start the search for the target customer group. In short, Sun Shaojun used a billing team of 100 people, the main components of which are uncles and aunts over 60 years old, and young people around 20 years old. The marketing model allows young billers to go to every corner of the city, and old billers to enter every old community in the city. In addition, bus body advertising and newspaper station advertising, taxi roof LED screen advertising and business card advertising, bus stop glass window advertising, light box advertising, street flag advertising, airship advertising and so on take turns bombing mode. The core of the advertisement is the "lowest price in the North District", in which the word "most" is bolded and displayed in red, for fear that customers will not be able to remember. I have to say that the fanfare in the marketing and promotion of Sino-Ocean One, as well as the super negotiating ability of the sales team, have made Sino-Ocean One famous in T City. Many developers come to visit, yes, do not hide their identity, but hand over their business cards to stand in the reception center to watch! Speaking of this, Sun Shaojun had a proud expression on his face. Because at this time, the sales office of Ocean One is a small bottom business face, more than 50 square meters, every day from morning to night, people come and go, many developers are embarrassed to grab seats with customers, so they can only stand and watch Ocean One real estate consultants receive batches of customers. The launch in March has given developers the funds, and I heard that they have been working overtime to build a separate reception center recently. It can be said that Wang Feng, the manager of the area, fought a good battle.

The Mengjiazhuang project in the 10th district is a typical township project, and the majority of wedding customers are married; However, it is different from the township, because it is very close to Z City, which attracts many customers from the jurisdiction and customers who cannot afford to buy a house in Z City. Because of the geographical location, the housing prices of Mengjiazhuang as a township are even higher than those of the ten districts, but because of this, the housing prices of Mengjiazhuang in 2014 fluctuated greatly due to the influence of the urban area, and the housing market was relatively sluggish. In 2014, the real estate market hit a cold snap at the beginning, and the developer was unable to reverse the sales situation, so it quickly signed a contract with Tianhua Agency. In order to maximize the activation of the market, the marketing gimmick that Hibiscus came up with is to give away the house for free, because the Splendid Garden has been sold for a year in 2013 and has a certain market influence, and the name of "free gift" will definitely cause a sensation in the market.

Fairview Court has a 60-square-meter two-bedroom unit, because the area of the pension house is slightly larger, and the area of the wedding room is slightly smaller, and the embarrassing size of the unit area led to its sales in 2013 being less than five sets. For a 60-square-meter unit, the lowest unit price is 3,300 yuan, and the total room price is 198,000 yuan. Mu Hibiscus wants to find 198 customers, each customer to pay 1000 yuan "participation money", when a customer who got the house for free is revealed, the remaining 197 customers do not return the participation money, directly enjoy the Fairview Garden to pay 1000 yuan to 10000 yuan discount, even if the customer does not buy a house, you can also transfer the house purchase discount to relatives and friends around you, so that they can get the 1000 yuan back from the hands of real buyers - this is equivalent to letting customers do publicity for Fairview Garden.

In order to create a sense of urgency for the customers who participate in the "free house", and at the same time let these customers make full use of the huge discount of "1000 yuan to 10000 yuan" they get, Jinxiuyuan starts from the 199th customer, but anyone who wants to buy a house needs to pay 5000 yuan reservation fee - this reservation fee can be refunded - enjoy the "5000 yuan to 10000 yuan" discount, and the reservation customers can get a larger discount from the customers who participate in the "free house". This is equivalent to setting up an exit mechanism for customers who participate in the "free giveaway", and maybe they can make a small profit.

In order to ensure the fairness and impartiality of the event, Fairview Court will exclude all owners who transacted in 2013. Although Mu Hibiscus and Sun Shaojun both know that it is impossible to completely eliminate the participation of the owners, but people have the rebellious psychology of "doing the opposite", even if the owners really do not participate in the activities of giving away houses for free, the owners will mobilize their immediate family members, or three aunts and six wives, or even neighbors to mix. In the township area, all kinds of gossip spread very quickly, and the "free" feat of Fairview Garden will stir up big waves in the real estate market.

At first, the secretary Sun Yun felt that if they did this, the developer would lose money. Hibiscus has long thought of this, not to mention that in the case of a weak market, they will agree to let the developer make a profit to sell. As it stands, the price set by Mu Hibiscus and Sun Shaojun is a 200 yuan increase from the developer's 2013 sales price. For example, a 100-square-meter house, the overall price has risen by 20,000 yuan, even if there are "1,000 yuan to 10,000 yuan" and "5,000 yuan to 10,000 yuan" discounts, as well as 99 discounts, 98 discounts and 97 discounts at the opening of May 1, Jinxiuyuan has actually increased in price. Moreover, after the opening, all the listings were sold at the new price, and the discount of "payment for the house" was canceled, which is also equivalent to the price increase of Fairview Garden. Moreover, the cost of the 60-square-meter house gifted by the developer to the customer was shared by 198 customers, and the remaining 197 customers can enjoy the preferential purchase of the house, and the refund can get back the 1,000 yuan paid in advance from the customer who actually bought the house. Anyway, once the market is opened, there is no shortage of customers in Jinxiuyuan, and customers who make appointments will be able to take over the "1,000 yuan to 10,000 yuan" discount! After listening to what Mu Hibiscus said, Sun Yun felt that this plan was interlocking, and she couldn't help but sigh: Hu Ya was really a few levels behind her master Mu Hibiscus. Hu Ya is at most a little white rabbit with a slightly black belly in the workplace, and Mu Hibiscus is simply a little fox with foresight, of course, Mu Hibiscus and Sun Shaojun, an old fox, help out, and Jinxiuyuan is like a tiger with wings!

After listening to the planning plan, the team members of Splendid Garden felt that it would be better to stay away from the hibiscus who was always smiling in the future, and Sun Shaojun, who was usually smiling......

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