Chapter 58 Foundry

January 17th.

After another week of adjustments, improvements, and optimizations.

"Wow Wow Generation" sweeping robot, finalized successfully!

The basic performance parameters are as follows:

Product size: length 345mm * width 345mm * height 506mm

Product weight: about 5.8KG

Battery: 15V/10200mAh lithium battery

Rated power: 65W (sweeping) / 75W (mopping)

Working time: 160~180 minutes (enough to complete the cleaning of a 200-square-meter house)

Cleaning Index: 99.6%~99.8%

That's right.

In terms of the most critical cleaning index, although Chen Jinding's index is 99.9%, it is difficult to achieve this index due to the layout of the room, the material of the floor, the quality of decoration and other reasons.

This is not possible unless it is in the most ideal working environment.

Therefore, Chen Jin does not force it, 99.6% or more of the cleaning index, which is already quite high, not only surpassing all sweeping robots on the market, even housewives, can only do 70% to 95% of the appearance.

Wow Wow sweeping robot can do more than 99%, which is quite amazing.

It's just that......

The excellent performance of the Wow Wow robot vacuum cleaner is built on the high manufacturing cost.

Su Youjie took a purchase list and read:

"Robot circuit motherboard, the purchase price is 75 yuan per piece; The price of octa-core mid-range CPU is 132 yuan per block, and the price of 2GBDDR3 memory + 8GB DDR3 storage combination is 168 yuan; 12 million pixel high-definition camera module, 119 yuan; The price of imported Nissan brushless motor is 315 yuan; imported Nissan robotic arm moving parts, 364 yuan; 10,000 mAh lithium battery, 89 yuan ......"

"PLUS A PLASTIC CASE, AN AUDIO AMPLIFIER, A WI-FI LINK NETWORK CARD, A CHARGING BASE, AND A CENTRIFUGAL DRUM FOR CLEANING BRUSHES...... As well as the assembly costs of the foundry, all aspects of personnel expenses. ”

"Mr. Chen, the approximate cost of the comprehensive hardware for us to manufacture a Wow Wow sweeping robot is ...... 2518 yuan. ”

Su Youjie's face was a little solemn and said: "Mr. Chen, the cost of this hardware is too high, even if we take out the product and push it to the market, after the price increase of dealers at all levels, we want to make a profit, and the market price of wow may be as high as four or five thousand yuan!" ”

He asked: "Will consumers buy the sweeping robot that costs four or five thousand units?" ”

"Yes!"

Zhou Kun nodded and said: "This price is prohibitively high, I'm afraid most consumers can't afford it." ”

Wu Lei said: "Mr. Chen, we should find a way to reduce the cost of hardware, preferably below 2,000 yuan, otherwise we will not have market competitiveness." ”

Others nodded one after another, Zhang Zhiwei said: "If you reduce the configuration a little, save a little bit in all links, and reduce the cost to less than 2,000 yuan, there is no big problem." ”

Chen Jin shook his head again and again: "No, we can't reduce costs, we must ensure the quality of our products!" Let our users rest assured, at ease, and provide more than three years of free maintenance services, establish a perfect and convenient after-sales system, at any time door-to-door service. ”

"What?"

Wu Lei was surprised and said: "Isn't that going to increase our costs?" The price of each unit must not be more than 5,000? ”

Su Youjie couldn't sit still, and hurriedly suggested: "Mr. Chen, otherwise, we will develop two sweeping robots, one is positioned at the low-end, the configuration parameters are low, and the price is about 3000 yuan, mainly for low-end customers; One is positioned as a high-end, luxurious configuration, the best materials in all aspects, and the market price is more than 5,000 yuan...... How about juggling all levels of users? ”

"What Youjie said makes sense, if we segment the market, we can get the most users." Zhou Kun nodded in agreement.

"No way!"

Chen Jin waved his hand vigorously: "Your idea is correct, but it's not the time to take it now, our Xinghai Company, our Wow Wow sweeping robot, there is no market visibility at all, how to attract high-end users, let them pay more than 5,000 to buy a miscellaneous sweeping robot?" It's not good to be a low-end robot! In the event of a large-scale quality problem, even low-end users can't guarantee it! ”

"Now, the first sweeping robot that our company wants to launch must be a product with excellent quality, no shortcomings, and a performance that must be a big step ahead of its peers, and it must be a hit and strive to win praise from customers at all levels."

"Only our first product has made a good start and won the reputation of users, and then we will do product segmentation later, which is a matter of course!"

Therefore, cost considerations must be ranked after quality.

Everyone nodded one after another, what Mr. Chen said was reasonable, if he took care of making money and left the quality behind, the final outcome he may face is: the reputation of the product is not out, but the bad reviews are like a tide, and it is completely on the street.

What's more, it's not that there is no way to reduce the hardware cost of the Wow Wow sweeping robot.

"Youjie, if the production order I place for the foundry is 1 million units, can the cost be reduced by 20% to about 2,000 yuan?"

"A million units?"

Su Youjie opened his mouth and stammered a little: "There shouldn't be much of a problem, but one million units, this ......" This number is too exaggerated!

"In terms of market sales, if we don't go offline, all take the Internet online direct sales, cancel the intermediate dealer link, wow wow sweeping robot, only sell 3299 yuan a unit, can users accept it? Do we have any earnings? ”

Chen Jin asked again.

3299?

Su Youjie thought for a while and said: "No problem, this price is very attractive to the middle class, and with the excellent performance of Wow Wow Robot, they should be willing to buy, and we can also earn a certain profit, at least 800 yuan per unit!" ”

Multiply by a million units.

If it can be sold all, the profit made by the company is ......

Everyone took a deep breath, their faces full of anticipation...... Of course, reason is telling them over and over again: the probability is very low, very low.

And the risk is very big, Mr. Chen asked the foundry to place an order for one million units, multiplied by the cost of 2,000, which is 2000000000 ...... Mr. Chen, where is so much money?

Facing this concern.

Chen Jin smiled faintly, already confident.

……

Number 18.

Suhong City, a second-tier city only a few dozen kilometers away from Shanghai City.

Lingfeng Precision Technology Co., Ltd.!

This is a local electronic foundry enterprise in country Z that has only been established in recent years, and it has not been established for a long time, and its reputation is not big, but the technical level is not bad.

Wang Quanlong, 43 years old, a middle-aged man with glasses, a doctorate degree, a turtle background, has served as a technical executive in a large international foundry company for many years, and then responded to the country's call to return to China to start a business, invested billions, and established Lingfeng Precision.

It's just that in recent years, the OEM industry has been fiercely competitive, and the development of Lingfeng Precision has been tepid in recent years, relying on government orders to continue its life, which makes Wang Quanlong very anxious, a lot of hair loss, and middle-aged baldness is very powerful.

But today.

A super order with a contract value of 2 billion was placed in front of him.

Wang Quanlong's mouth opened wide in surprise.

looked at the young man sitting next to him in a daze, and then his attitude became respectful and important, and he said with a pleasant face: "Mr. Chen, a large order worth 2 billion yuan, mass production of one million sweeping robots, you are not joking with me, right?" ”

"No, I'm serious." Chen Jin nodded.

"This list can be picked up and has the ability to complete it, but ......"

He looked at Chen Jindao with a suspicious expression: "According to industry regulations, your company has to pay a 50% deposit before we can start production...... That's 1000 million. ”

"Well, I don't have that much money on my hands." Chen Jin shook his head and said.

“40%! Lingfeng is willing to take a small part of the risk. Wang Quanlongdao, a super large order of 2 billion, is equivalent to Lingfeng's order volume in the past year, and he doesn't want to miss this opportunity.

"Not at 40%." Chen Jin shook his head.

"Then sign an order for 500,000 units first! Then look at the situation, sign the back of 500,000 units. Wang Quanlong took another step, 500,000 units, 40% of the deposit, only 400 million, which is not very much.

"Mr. Wang, the cash I have on hand, in fact, is only 200 million, an order of one million units, I can only pay 10% of the deposit, and the subsequent balance must wait for the sweeping robot to be sold, and the payment can be received one after another." Chen Jin explained.

This......

Wang Quanlong frowned, shook his head and said: "Then I can't take this list, the risk is too great, if it doesn't work out, my factory will collapse...... In fact, you can place a smaller order, such as 200,000 units, and we can do it. ”

"200,000 units can't save much cost, it must be more than one million units, so, Mr. Wang, I will first introduce you to this product developed by our company, let you see its market potential, and then consider new ways of cooperation."

"Okay!" Wang Quanlong nodded.

Subsequently, Chen Jin asked Su Youjie to take out the prototype of the Wow Robot, find a factory, and let the Wow Wow Sweeping Robot clean the plant and be spotless.

It even barely meets the standard of "low-dust production plant".

Wang Quanlong's eyes lit up: "Not bad!" This product is very good, has great market potential, and will definitely sell a lot of units! ”

He also saw the market potential of this robot vacuum.

In the end, he took another step and accepted Chen Jin's compromise plan: for an order of 1 million units, pay a 10% deposit first, and then pay a 10% deposit within two months, and the rest of the money, after the product is sold, it will be paid off within half a year.

Nevertheless.

Lingfeng Precision Company actually took a huge risk, they must first pay hundreds of millions of dollars to purchase all the materials needed, in case Xinghai Company suddenly runs away halfway, or encounters any accidents, Lingfeng Precision, 100% to fall!

But this risk, Wang Quanlong still intends to take it, one he is really optimistic about the market prospects of that sweeping robot; Second, it is like this to start a company and run a business, only a very small number of people have sufficient funds, and lack of funds is the norm! But if a business wants to grow and scale, it must do something risky.

This is called wealth and danger!

Even Wang Quanlong himself was a little unbelievable: he actually tied the life and death of his company to a small start-up company and a young man in his early 20s.

Or did he get to the point of going crazy in order to get the order?

But in any case, since the signing of this contract of foundry, these two companies, which have not started for a long time, have been closely united.

Before leaving.

Considering that there are only more than 20 days left before the Chinese New Year, Chen Jin told Wang Quanlong: I hope that their foundry will work overtime, and Su Youjie's project team will also be stationed in the factory, striving to produce 1000 units before the arrival of the Lunar New Year...... This is very useful!

"Okay, a thousand, no problem!"

Wang Quanlong nodded, it was indeed a little rushed in time, but it was not a big problem.