551. It's not just about making money
Without exception, these companies propose to buy in large quantities, ask for lower prices, ask for cooperative relations, and even ask for conditions for the purchase of drawings.
Hulun and Ning Shuang were also not in charge, so they still transferred the news to Mu Feng.
Mu Feng's first reaction was not to reduce the price, because his products were not worried about selling, but when he opened his mouth and was about to command, Mu Feng suddenly stopped it.
Mu Feng thought about it for a while, discussed it with Shenzhen and Liaoning, determined his own ideas, and finally instructed Hulun and Ning Shuang to say:
"If the other party can buy 50 sets of Silver Fox at a time at a price of 11,000, if they can buy 100 sets at a time, then the price can be reduced to 10,000 units.
However, the contract must indicate that the external retail price of the other party shall not exceed 13,000 units.
"For cooperation, sign a letter of intent first, and let Shenzhen have time to talk to them slowly."
Frost listened to the somewhat surprised confirmation and said:
"Commander, is it really that much? This aircraft is very popular, and if we retail it, even if we start selling 10 sets, we can sell a lot of ...... at the original price."
Mu Feng smiled and shook his head and said:
"I thought the same way at first, but after discussing it with Shenzhen and Liaoning, I understood.
"Our purpose is not just to make money, or rather, not just to make money in front of us.
"More importantly, it is to squeeze the market space of USN's local aviation R&D enterprises.
"For an R&D-led enterprise, the cost of scientific research is very heavy.
"These companies must have invested a lot of resources in the development of these jet fighters and other supporting equipment.
"Now they have to regain their resources by selling these products at a high price to continue to develop the next generation of new products.
"We're suddenly plugging in and selling a higher performing product at a similar price, and the average customer will switch to buying our product.
"The other party's existing products cannot be sold, the resources consumed cannot be quickly recovered, and the research and development of next-generation products will also be affected.
"The more products of the same level we sell now, the greater the impact on the research and development of the other party's next-generation products, so Silver Fox has to make small profits but sell quickly."
Ning Shuang and Hu Lun listened to Mu Feng's explanation, and immediately understood, and conveyed Mu Feng's conditions to the representatives of these enterprises.
These representatives are overjoyed, the purchase price is 11,000, the price is 13,000, and the profit margin has exceeded that of the previous products and other airlines.
Moreover, according to the performance of Silver Fox, even the price of 13,000 is very cost-effective for end users, and it will definitely sell very well.
If the purchase price continues to be depressed to 10,000, it will be an unprecedented profit, and it is impossible to get such a high profit from any product drawings in your hands.
These large equipment dealers on the scene confirmed their purchase intentions almost immediately.
They signed orders directly on the spot, and each decided to order at least 50 sets of silver foxes, and two of the larger ones directly selected 100 sets.
Frost promised them delivery within two weeks at the latest.
Mu Feng looked at the scene through the field of vision, and was also contemplating in his heart.
In the long run, for a large command with a well-established industrial base and a mature system for tackling key scientific research problems, the correct way to suppress its development is not sanctions and bans.
If they can't buy what they want outside, and they can't buy what they see outside, then they can only develop it themselves, which is forcing them to improve their scientific research capabilities.
For a command that has an industrial base, a scientific and technological base, a talent base, and a large enough scale, the more it is blocked, the stronger the other party's R&D capabilities will be.
The correct approach is to use reasonable, sustained, and planned dumping to gradually break the other side's internal scientific research cycle, destroy the other party's innovation and R&D capabilities, and ultimately shake its industrial base.
What you want, we have it, the price is not expensive, we will continue to upgrade, continue to provide you with new features, what do you still work hard to develop yourself?
Over time, not only will the other party not want to boycott us, but will continue to chase our new generation of products, looking forward to what new features the next generation will have.
There are many examples of failed blockades, and the successful example of suppression is the well-known Microsoft.
However, you can't expect your plan to go completely smoothly.
If the top brass of the opposing command is smart enough, or has a stake, they will definitely intervene.
They can erect trade barriers, charge high tariffs, and protect the development of local businesses.
When local innovative businesses are having difficulties and may not survive, they can directly provide official loans and orders to help them survive.
This is a war without gunpowder, and it is a contest of soft power between the two commands.
After the contract of Silver Fox was finalized, the attention of some dealers' representatives quickly focused on the real top product of Sable.
The price of the sable foreign trade version is 30,000, and the minimum sale is 100 sets, which makes these dealers speechless, and then swallows their saliva.
The manager of a dealer couldn't help but ask:
"Excuse me, is the price of your sable too exaggerated?"
Ning Shuang contacted Mu Feng and Shenzhen, and conveyed the meaning of the two to these dealers:
"This price is normal, you are all dealers, and we told you directly.
"This is the current absolute monopoly product, this is the next generation of fighters, and the performance is absolutely crushing for the silver fox and the cougar.
"Moreover, our sables can be supplied within a month, and you will not see the same level of products from other companies in one to two years.
"In particular, as far as we know, the performance of their products is still lagging behind that of sables.
That is to say, ordinary users who buy this kind of aircraft, at least until the next generation of aircraft of other enterprises are mass-produced, they have a relatively leading advantage.
"This lead time, at least three to five years, or even eight ten years, under such a premise, do you think it is worth the price?"
Several business representatives glanced at each other and knew that what Ning Shuang said was indeed reasonable.
Normally, this is a product with no price, and there are no competitors in the short term, so you can sell as much as you want.
But the cost of sable is too high, and if the goods cannot be sold, the capital chain may be broken.
The representatives on the scene could not make up their minds, and the decision-makers of the enterprises in the rear could not make up their minds for a while.
After a period of hesitation, these representatives came to them again, and their intentions were surprisingly consistent, they all hoped to reduce the quantity of a single batch, and the unit price could be reduced better.