Chapter 68: What Does It Sell For......
In fact, the warm-up has been carried out in the second wave, and the advertising videos of the "Wow Wow Robot" series have been played more than 20 million times on video platforms such as Station A, Station B, and Youku in just a few days.
The publicity is warmed up, and it almost ends here.
However, Xinghai Company still contacted the well-known up masters of Station B, "Nayan", "Love to Play Koala", and the well-known evaluation agency "Aifu Technology", "Is it worth buying"...... Let them make an evaluation of Wow Wow Robot, the "cleanest sweeping robot in the world".
The evaluation style of the up master "Sodium Salt", who has millions of fans, is objective and serious, with occasional little humor, and is often asked "whether he collects money", in fact, most of his product evaluations are paid. But his main source of income is audience tips from live broadcast platforms.
This time, Chen Jin let the finance call 200,000 yuan and sent him two "Wow Wow Robots".
On the phone, Chen Jin told sodium salt: "Keep your style, praise the good places, spray the bad places casually, as long as it is objective, I will not ask you to return the money...... This could be included in the contract. β
"Okay, no problem."
The sodium salt on the other end of the phone said in a slightly dull voice.
With 300,000 followers, the "play-loving Koala", its anchor Koala's evaluation style is funny and humorous, and the best performance project is "freehand disassembly", in addition, Koala is most concerned about the surface performance of the product, but the internal materials and workmanship of the product, and likes to take out a lot of tools, disassemble the shell of various products, and look at the internal structure.
Similarly, in order to let people know about the workmanship and materials of "Wow Wow Robot" and make potential users more assured, Chen Jin also transferred 200,000 yuan to the past and won the UP main koala.
With 500,000 fans less than the well-known evaluation agency "Aifu Technology", the evaluation style is true, objective, independent, free, revealing many unknown technical details, and there are a lot of dry goods! The product can be explained very thoroughly, and in the large-scale similar product evaluation program, the same products of different brands can be compared in all aspects to compare who is good and who is bad.
The disadvantage is that the update of "Aifu Technology" is too slow, and it often makes one program a month, and the output is low due to the large number of dry goods, so they are not widely known.
However, Chen Jin likes their show very much, and has watched a lot of them before, and considering that they have many team members, the cost of making evaluation videos is very high, so he transferred 500,000 yuan to the past and asked them to make a "consumer report" on sweeping robots.
"Okay, your call is too timely, we just happened to be doing a "Horizontal Review of Sweeping Robots of Various Brands" program, in this way, just give us 300,000, and we will add your products to it."
On the phone, the person in charge of Aifu Technology said.
"Oh, what a coincidence?"
Chen Jin's face was overjoyed, and he immediately sent someone to take the Wow Wow robot to the imperial capital, and then transferred 300,000 yuan to the past.
As for the evaluation agency's "whether it's worth buying", their evaluation style is funny, funny, and magical, and in the evaluation team, from the boss and manager, to the color artist, the female wife, and the roadshow, the appearance is extremely low.
Even so, this column still has more than 600,000 followers, coupled with the fast update speed and large volume, even if there is no connotation and there are not many dry goods, it is still liked by many people.
Their main source of income is to make money by selling all kinds of snacks in Taobao stores.
The agency's most classic line is "Help you try, Before you buy".
Chen Jin also contacted "Is it worth buying", and bid 200,000 yuan for them to do an evaluation show.
"No problem, within a week, the video is guaranteed to be completed!"
The boss of the other party with a big gold chain patted his chest and said.
β¦β¦
A week later.
On the Bilibili platform, four product evaluation videos have been released one after anotherββ
Sodium salt "Science and Technology Aesthetics": "The cleanest sweeping robot in the world I have ever seen, and it lives up to its name!" β
"Zero Distance": "The internal workmanship is breathtaking, full of design aesthetics, so far I can't find any flaws in the perfect product!" β
Aifu Technology's "Eight Mainstream Sweeping Robots at Home and Abroad": "The cleaning index is 99.7%!" Wow wow robot, the only one we have seen, surpasses the generation of similar products in all aspects! β
Is it worth buying "A Surprising Sweeping Robot": "Wow Wow Robot has not announced its price yet, but 99.9% of the audience thinks 'to get', 0.1% of the audience think' to get', I have a hunch that this is an excellent product that is about to become a hit." β
The above evaluation videos have been released successively.
The discussion among netizens on the Internet has reached its peak!
The comments on the video are almost all like this:
"Stop whetting people's appetites, publish the purchase link quickly!"
"I buy it, can't I buy it? You'd give me a link to buy! β
"I watched the video of Koala, and he said that the comprehensive hardware cost is more than 2,000, and after it is introduced to the market, the price will not be less than 8,000, but I decided, even if it sells more than 10,000 units, I will buy one and go home!"
"Ma Dan, today and this year have not been good, all the attention has been taken away by this wow wow robot, and you can't buy this thing anywhere."
"Hang in all directions! Whether it is a rice robot, a stone robot, or a foreign iRobot, all of them have been beaten, and I have decided: just wait for the launch of the Wow Wow Robot, and buy it immediately! β
"Good news! The up master who posted the Wow Wow Robot advertisement, 'Traveling in the Star Sea', just released an advertising video, giving the official website address of Wow Wow Robot, giving the release time of Wow Wow Robot, and the official website purchase link. β
"Great, let's go over and have a look!"
"I'm rubbing, their official website is so tall!"
"Seeing the product introduction, all the parameters are on it, very comprehensive and authoritative, it should be this website!"
"Xingyou Technology Co., Ltd., a new company established less than half a year ago, has developed a wawa robot."
"The official website announcement said: The release date of Wow Wow Robot is 0:00 on February 23, 20X9, and the pre-sale will be opened on the same day, which happens to be the day of the Lantern Festival on the fifteenth day of the first month."
"There is also an announcement here that in order to facilitate users to rush to buy, the price of the product will be announced at 8 pm on February 20, and we can add attention to the official Taobao store in advance."
"Isn't it tonight on the 20th? Tonight, we'll be able to see the price of the Wow Wow Robot? β
"Great! I'm so excited to see the price tonight! Wow Wow Robot, how much will it be sold for? β
"The spicy bench with melon seeds has been prepared, waiting for the price to be announced!"
β¦β¦
With the announcement of the official website address of Xinghai Company, a large number of enthusiastic netizens poured into the official website, and the number of visits exceeded 100,000 in an instant.
According to several official announcements, within six hours, the total number of hits exceeded 10 million.
and more than 250,000 guest comments in the comment area of the official website.
Netizens who pay close attention to the release of Wow Wow Robot have at least exceeded 1 million!
There are at least hundreds of thousands of potential buyers!
But in the conference room of the sales department of Xinghai Company, including Liang Ying, the sales director, Su Youjie of the R&D team, and even Wang Quanlong, the chairman of Lingfeng Precision Company, who came to the meeting, are desperately trying to persuade a person!
"Mr. Chen, the price you set is really too cheap! It's not a good deal! β
"Mr. Chen, think twice! Our product has to sell at least more than 5,000, which is a profit of more than one billion! β
"Mr. Chen, add three hundred, please add another three hundred! Such a good product can't be sold so cheaply! β
In the office, everyone persuaded hard, hoping that Chen Jin would retract his decision and listen to them!
But Chen Jin has made up my mind and will not make adjustments!
And gave his reasons:
"The purpose of our high-tech products is not only to let people experience the beauty of science and technology, but also to make this beauty within their economic tolerance."
"The special situation of country Z, I believe everyone should know that once our product is launched, similar copycats and counterfeit products will surely spring up like mushrooms after a rain, quickly pulling down the entire industry, and eventually bad money drives out good money...... I have to prevent this from happening and eradicate the copycat phenomenon at the source! β
"And we need to make friends with users, especially with the first product, we have to make friends with users! Attracting a group of loyal fans and having a fixed fan group is equivalent to having countless promotion channels, so that our company can become a company with 'own traffic', and we don't have to worry about the product being unattended! β
"As a company with pursuits, I hope that Xinghai Company, first of all, is how to better realize its self-worth, reach the height of Huayao and Rice Company, or even surpass them! Be a company with a conscience and sincerity, instead of getting lost in the blind pursuit of money. β
"What's more, the price I set, there is still enough room for profit, and the sales volume will definitely meet expectations, and after the word-of-mouth fermentation, the sales volume will expand, occupying a large market share, and the overall profit is actually not much more than selling at a high price."
After Chen Jin's explanation.
Everyone nodded their heads.
At the same time, he was also surprised by the boss's ambition: he actually wanted Xinghai Company to reach or even surpass the high speed of Huayao and Rice Company.
This......
Looking at the young boss with a confident face, they could only express admiration in their hearts.
β¦β¦
It was 7:50 p.m.
In the land of China, thousands of households, countless netizens, or holding mobile phones in their hands, or sitting in front of the computer, looked forward to refreshing the purchase page of Wow Wow Robot.
Hope to see the specific price of the Wow Wow Robot.
Is it more expensive, and only local tyrants buy more than 10,000?
Or is it about 8000 that the middle class can afford?
Or is it the 5000+ that the sling group gritted their teeth, but could still accept it?
The answer will be revealed in a few minutes.
Soon.
7:59 a.m.
Many people silently count a dozen times in their hearts before refreshing!
The price of the wow robot is out!
"Wow~"
Countless people opened their mouths wide in an instant, and even let out a cry of surprise.
The selling price of the Wow Wow Robot is ......