"Hello and welcome!"

Ye Hua followed into the store, and the sales girl in the store bowed politely.

When he came to the store, Ye Hua looked around and found that all of them were women-only products, such as bras, socks, pants, jumpsuits, sundresses, pajamas, and nightdresses......

Well, Ye Hua actually didn't pay attention to women's luxury underwear, this store gave him the feeling that the assembly was very good, and the prices of the products sold were also all kinds of unfriendly to the people, so there were not many customers in this store at the moment, and there were only Ye Hua and the three of them and another pair of men and women.

However, Qiao Wei and Lan Ping are very precious about these luxury brands, and at this time, after the two of them entered the store, they left Ye Hua aside and went to choose.

Although Ye Hua doesn't know the underwear brand LA-PERLA, as long as he really knows it, he knows that LA-PERLA is an extremely luxurious underwear brand from Italy, which is sought after by many celebrities and models, and it is very comfortable to wear, and the design is also very sexy.

This luxury product specializes in the production of the most noble lingerie, beachwear, stockings, dresses, evening dresses, etc., the LA-PERLA brand is known as the "Rolls-Royce" of underwear in the industry because of its noble style and long history.

"Ye Hua, come over and help refer to it, do you think this set looks good?"

After a while, Ye Hua, who looked bored, was called by the two girls, and Qiao Wei showed him a sexy V-shaped seamless suspender shapewear underwear from the Timeless series, waiting for a reply.

Ye Hua saw that her beautiful eyes were looking at her expectantly, "Uh...... I think it's good.,If you like it, buy it.,Okay, I think it's all good.,Anyway, I'm only responsible for swiping the card.。 ”

"Boring!" Qiao Wei suddenly glanced at him, turned his head and stopped paying attention to him, Ye Hua shrugged helplessly and bitterly, he really didn't feel perfunctory, but he really felt that they were all quite good and had their own characteristics, soft silk, considerate cotton, romantic lace, charming black, quiet blue, warm pink...... All the products here exude feminine femininity.

However, Ye Hua's last sentence was heard by the manager of this store, it was actually a man about thirty years old, and his eyes lit up when he heard Ye Hua's words "Anyway, I'm only responsible for swiping the card".

It turned out to be an unruly rich second generation.

There's no way, Ye Hua is so young, and he still has two beauties, that's the first impression he makes.

I saw him walk to Ye Hua's side and greet him with a smile and take the initiative: "Hello, I am Cheng Yangze, the person in charge of the LA-PERLA flagship store. ”

"Hello!" Ye Hua nodded politely, and did not introduce himself, but Yang Ze didn't mind, he looked around and saw Qiao Wei and Lan Ping in a distant area.

After making sure that the two of them couldn't hear this distance, they retracted their gaze, and Cheng Yangze suddenly smiled: "Sir, I seem to have seen you somewhere." ”

"Is there one?"

Cheng Yangze smiled calmly: "Maybe I'm mistaken, but sir, I personally think you should take the initiative to choose ...... for your girlfriends."

"Guys?" Ye Hua was slightly stunned, he didn't care much about it, but when he heard this, his eyes immediately fell on him, and Cheng Yangze always maintained a good quality, and he also nodded and smiled mysteriously: "Normal, I've seen a lot, I can see it." ”

"Okay." Ye Hua smiled helplessly, but he didn't think it was strange, since he could be the manager of a luxury store, he must still have vision, even if he had poor qualifications, he could practice it.

Thinking of his previous words, Ye Hua was curious: "But as a man, I choose underwear for women, no matter how I look at it, it's not appropriate." ”

Cheng Yangze shook his head slowly, saw the other party looking at him suspiciously, and smiled: "Sir, who do you think our Robella's customer is?" ”

Ye Hua said without thinking: "Of course it's a woman, you still need to ask." ”

As soon as these words came out, Cheng Yangze shook his head again and said, "Sir, if you really think so, you are very wrong. ”

"Oh? Tell me about it? Ye Hua suddenly became interested and said.

After a while, Cheng Yangze said eloquently: "The success of Robella fully illustrates the two major rules of the marketing world, one is not to make a mistake about who the real customer is, and the other is not to make a mistake about what the product is really sold. ”

"Sir, the ultimate customer of fashion is not a woman, but a man, and if there were no men, women would probably not spend so much thought and money to dress themselves. Robella's success lies in clearly positioning her true client, which is the man. And the success of Robella also clearly defines what the products are selling. ”

"Aren't you selling underwear?" Ye Hua crossed his arms, looked at the other party and said with interest, I listened to his argument when I was interested for a while, anyway, I was bored.

Cheng Yangze shook his head for the third time, but quickly replied: "Other underwear brands sell underwear, while Robella sells ...... Sexy. Or Fantasy, fantasy. Robella's ultimate pursuit is for the words 'sexy', for the words 'fantasy', or in a nutshell, for the words 'sexy fantasy'. ”

"Of all the human senses, the one most closely related to sexuality is sight, and this is the same for both men and women. But there is no doubt that men are more visual than women, doesn't it mean that men are basically visual creatures? ”

"What makes Robella successful is that it's not too clear: its underwear customers are men, not women; It's not about underwear, it's 'sexy fantasy'. ”

"For women, the time to wear erotic outfits is actually very small, and women dress themselves up like peacocks with the screen open, beautiful, but certainly not for themselves. Sir, I noticed that your girlfriend just came to you for evaluation, reference, and advice, in fact, she didn't fancy your evaluation, reference, suggestion or anything, but to judge whether you like a certain style or not, because she only opens the screen for you, even if she thinks that no matter how sexy the dress is, even if it is true, but at the same time, it can't attract your attention, and it can't make you have 'sexy fantasies', then the peacock screen is meaningless, isn't it? ”

"If a man is buying underwear for his partner in a department store, and the scene is awkward and the experience is terrible, so Robella creates more comfortable and convenient conditions for men to buy women's underwear by opening a lingerie store." ”

"Robella clearly identified that its client is not a lady, so you need to ...... sir"

At this time, Ye Hua suddenly realized, and suddenly nodded again and again, "I see, in the end, it is an industry insider, professional." ”

"It's over." Cheng Yangze also nodded with a smile when he saw this, knowing that there was no need to continue, Ye Hua finally understood after a little bit of his dialing, no wonder Qiao Wei's reaction just now was like that, it seems that there is indeed a little less "fun".

But after a while, Ye Hua silently began to look at Cheng Yangze, which made the latter puzzled for a while, but the other party was obviously a big customer, which was already explained, but the other party looked at him so much that he was embarrassed and had to smile elegantly.

After a while, Ye Hua retracted his gaze, stretched out his hand and said with a smile: "Officially get to know Ye Hua, opening a company, it can be regarded as a small achievement." ”

"Mr. Ye, I'm glad to meet you." Cheng Yangze stretched out his hand and shook it politely, but he was also surprised in his heart, he didn't expect this, he thought Ye Hua was a rich second generation, but he didn't expect it to be the boss of a company, such a young boss made him quite surprised, he was able to start his own business and bring his girlfriend to Huaizhong Road luxury street to consume, which is a big achievement.

"Our company is in a stage of rapid expansion, and the company's sales department is lacking a marketing talent like you. What kind of underwear do you sell, why don't you go with me to sell high-tech products, the manager of the sales department has been vacant, if you are interested, you may wish to consider it. ”

While speaking, Ye Hua's left hand took out a business card from his pocket and handed it to him, smiled and patted the other party's arm holding it, the other party took the business card, and Ye Hua walked towards the place where the two girls were.

Cheng Yangze held the business card in his hand, and looked at Ye Hua who was going to the two girls in a daze, this digging in front of him caught him a little off guard, and it was so direct.

Looking down at the business card in his hand.

"I really didn't expect to be the young founder of a technology company, Shoreline Technology Co., Ltd...... Hey? Wait a minute, I think I've heard it somewhere, and I think I've mentioned it in the news of Disney for a month...... Is that company? ”

……