"Speaking of the positive cycle, we must guard against the dead loop, the hardware can't sell well, and the clothes definitely can't sell well, so we need a virtual idol, and this idol has a group of loyal fans, and the only target with the two conditions here is Hatsune Miku, a subsidiary of Cripton Future Media."

Cheng Yangze has roughly understood the story told by Ye Hua.

The acquisition of Cripton Future Media is a key to maintaining the positive cycle of the ecosystem, and the key lies in the UGC cultural connotation around virtual singer idols such as Hatsune Miku, UGC is to empower virtual singers, and Hatsune Miku will directly reflect this energy into the sales of products.

So the real source is UGC culture.

UGC is the abbreviation of User-Generated-Content.

It can be said that the history of the development of the Internet is the history of UGC, and the blogs, forums, communities, and self-media that people can't do without today are UGC.

At present, the most typical UGC products such as Zhihu (community), Jianshu (blog), Lizhi FM (audio radio), etc., as well as service products such as Douyin short video that have emerged in recent years, all have in common that they all leverage users to produce content for the platform.

But this is a very difficult thing to do successfully, and if you successfully establish a UGC mechanism, it will also make the product go into a positive cycle.

The core problem of UGC is how to build a user incentive mechanism and how to stimulate users to produce content.

Ye Hua intends to create a closed-loop ecosystem, he defines the core mechanism of UGC as the sharing mechanism, in fact, the core of user-generated content is sharing, and the down-to-earth point is to show off the style, pretend to be comparative, and a group of people are circle fans, and the number of fans can form traffic when it reaches a certain scale, and traffic can be realized.

It is worth mentioning that the "28 law" of the Internet that bigwigs often talk about is not applicable in the UGC field, because the users who are really willing to produce content for the product are not even 2% of the total, for example, the number of users registered in the Q&A community has reached 80 million, but less than 1% of the users who really have the behavior of "asking questions or answering".

Not to mention content-based products, the same is true for social products that are closely related to users, such as "deduction space", Weibo, Moments, etc., do the behaviors of publishing and interacting every day account for 20% of the number of users in their address book?

The answer is definitely not.

The fundamental reason is that the users who are willing to produce content will always be a minority or even a very small minority, and most of them are still consuming content as a strong onlooker on the Internet.

Therefore, we still have to take the high-end ecological route, after all, the characteristics of this world are that the more things you can't get, the more you want to get them, and the rarer things are, the stronger their show-off attributes.

Apple's mobile phone market share is less than 20%, but it has taken away nearly 80% of the industry's profits, to a large extent, it has the attribute of showing off.

A more vivid example has been greatly reflected in many prop paid games for free, especially for page games, 90% of the game company's profits come from local tyrant players, relying on local tyrants to feed, and those free players bring less than 10% of the company's profits, but free players are an indispensable and important component.

It's very simple, because the local tyrant players charge so much money, the purpose is to abuse the free players to pretend to be compared, without the free players as a foil, this ratio can't be pretended, can't be pretended, the local tyrant players will be boring, and they won't throw money.

In this way, this "pretending chain" is broken.

Therefore, Ye Hua did not create a business out of nothing, in fact, it was just a change of scene, and the routine was still the same routine.

Catching a small part of the local tyrant users is a huge victory, if the local tyrant houses in the two-dimensional group are compared to the local tyrant players in the game, then a large wave of two-dimensional melon-eating people who are watching on the Internet are free players, or called...... Cloud Player.

The two constitute a correlation mode of local tyrant sharing + cloud players onlooking, after all, everyone has a show heart, and the two-dimensional tyrant with economic strength naturally wants to show off in the circle, the reason why the tyrant is a tyrant, as long as he is happy, he will be done, he will not care about the cost performance at all, and he will not care about the tyrant at all, because he is rich and capricious.

Everyone wants to be a local tyrant, but not everyone is a local tyrant.

Ye Hua wants to acquire Cripton Future Media and promote the spread of many popular elements such as two-dimensional culture and virtual singers, in order to expand "cloud players", so that it can naturally attract local tyrant users to consume, and the consumption power of a local tyrant may be worth 100 ordinary consumers.

At the same time, the majority of "cloud players" are also potential user consumer groups, and 99% of new sales in the future must be generated from this group of people.

……

With the passage of time, the Tokyo Olympics on July 24 are gradually approaching, and the programming and development of the holographic operating system and AI are also steadily advancing, and it is far less easy and efficient to fight alone than to have an excellent team behind him.

After all, Ye Hua didn't have mind reading skills, and there were no other commercial spies within the company, which didn't dare to guarantee 100%, in fact, in order to keep secrets, Ye Hua stripped several teams and was responsible for a module, and each team didn't even know what their task was for, only that the task under the boss was roughly needed to develop a mysterious new product.

Be careful to sail the ship of ten thousand years, and prudence has always been Ye Hua's basic quality.

During this time, the company finally finalized the construction of the new headquarters, completed the bidding for the architectural design of the new headquarters, and the construction bidding has been determined.

The design of the new headquarters was won by an architectural design firm from Denmark, and the construction of the project was won by a domestic construction company, after all, the title of infrastructure madness is not in vain, although there are many excellent construction companies abroad, but relatively speaking, domestic construction companies are already proud of themselves in terms of infrastructure, Ye Hua of course chooses domestic, and the efficiency of domestic construction companies is much higher than that of foreign construction companies.

In terms of operation, He Hao is taking care of the company, and he has done a good job so far, Ye Hua is relatively "lazy", so the chief operating officer of the coastline company has a very large authority, not the company's CEO, but also a bit of a CEO.

Ye Hua plans to step down from the CEO position in the future, if there is no problem and he decides that He Hao will take over his position, then of course he will have to be a burden now.

Okay, Ye Hua is actually lazy and doesn't want to take care of trivial things, so he wants to increase the workload for He Hao, but that's right...... That's what can be cultivated.

……

CEO's Office.

There was a few knocks on the door, and then Qiao Wei, who was dressed in professional attire, entered the room, looked towards the desk and found that Ye Hua was no longer there, and looked around and saw that he was sitting comfortably on the sofa by the window, with a laptop in front of him, making a cup of tea, knocking on the screen with one hand from time to time, and there was a small window in the corner of the screen communicating with a development team.

"You continue to write, and you have completed the upload directly to my private server, and we will discuss it later." Ye Hua saw Qiao Wei coming over and turned off the communication with the R&D team.

"You're a nice clam, you didn't know it was in the headlines." Qiao Wei took a newspaper and handed it to him, newspapers and the like have declined in recent years, and the merchants are one of the few cities that still sell paper newspapers, and they are generally bought by public institutions.

"I'm almost tired of the headlines, what's so strange, it's long been boring." Ye Hua smiled disapprovingly when he heard this, and after looking at Qiao Wei, he couldn't help but laugh and said, "But there are still things that don't get tired of it......

Qiao Weihu was suspicious for a moment, and when she reacted, her pretty face was slightly red, and she gave him an angry look.

"The dog can't spit out ivory from its mouth, and it doesn't look serious..."As he spoke, he immediately threw the newspaper in his hand directly to him.

Ye Hua put away her ridiculous thoughts and picked up the newspaper, this news must be very important, otherwise she would not have come specifically for this, so she glanced at the headline headline.

……