"So, Mr. Ye, the company's next-generation product will be to serve the smart home?"

Cheng Yangze carefully combed through the content of Ye Hua's statement, according to his description, it is all about the trend of new products in this field, and smart home services are also a major trend in the future, and now the world's technology giants are involved in this field.

Ye Hua nodded and said, "So to speak. In fact, my real goal is to create an advanced closed-loop ecosystem similar to Apple, opening the way with emerging technologies, and the acquisition of Cripton Future Media is just one of the chains in this ecosystem, and only by building a complete ecosystem can we build and strengthen our own moat. ”

Cheng Yangze hesitated for a moment when he heard this, why do the current science and technology giants like to tell the story of ecology at every turn? If you don't tell the story of ecology, you seem embarrassed to call yourself a tech giant.

In the end, I couldn't help but say: "It's just Mr. Ye, building a closed-loop line, this business model is very risky, and it has to face the encirclement and interception of major traditional giants." ”

The reason why those Internet giants give people the feeling that they have to intervene everywhere is that they just can't let go of this story.

In fact, Cheng Yangze also wants to say that the last LeTV to tell an ecological story, Boss Jia, who has said that he will return to China after 10,000 years, is still in the United States. One of the partners of the coastline company, Baofeng Technology, Mr. Feng also told this story, almost bouncing, this time relying on the strategic cooperation with the coastline to pick up half a life, and now it is also moisturizing.

There are very few people who can tell the story of ecology, Apple is one, and Xiaomi has played well recently.

However, the tech bigwigs are so keen on this story, naturally there is a reason for it, without him, once the story is successful and finished, then an incomparably consolidated moat can be established, like Apple's closed-loop ecosystem, I have to say, Joe Gang Leader may be the most wonderful one in this story, or even one of them.

And after telling this story, let's take a look at Apple's earning power today, breaking a trillion dollars in market capitalization......

Ye Hua said with a smile: "The coexistence of risk and benefit is not only not easy, it is extremely difficult, but it does not mean that there is no opportunity." How can Douduo be able to fight his way out and thrive under the noses of big guys like Dibao and Jingdong? ”

Spell dodo?

Cheng Yangze was slightly stunned and said: "It's the one who sells a spinning top like a razor, slippers with nine pieces and nine free shipping, what exclusive specialty Japanese cat laundry detergent, Coke Cola, etc., what is the spelling Duoduo?" ”

Ye Hua was amused by his serious complaining tone, he couldn't hold back, and after a while, he retracted his smile, and then nodded and said in a deep voice: "For a while, the rise of Pindodo aroused my curiosity, and I also studied it deeply. ”

"As far as my personal approach to understanding the world is, when I encounter something new and I don't understand it, I look for references, and find out what this new model and new thing has evolved from, after all, this is an evolving world. ”

"In fact, no matter what ecology, what this or that business model, in essence, it is to see whose money it makes, how it earns, and whose cake it has moved before. ”

"Let's just say that this crazy brush consumption downgrade, although it is an e-commerce platform with Dibao and Jingdong, I think it is different in essence, you see, what is Dibao?" The definition I give it is an online real estate developer, a small commodity market, and the essence of its profit model is actually to collect rents and management fees from small merchants; At the beginning, Jingdong monopolized electrical appliances, not the national magnesium and Su screwing on the Internet, and later Dongge sold everything and became a big department store on the Internet. ”

Cheng Yangze was surprised when he heard this, and found that the boss's fresh and refined thinking was still quite unique, and after thinking about it, it was really like this, at least it couldn't be refuted.

Ye Hua continued: "However, Jingdong's business model is actually not highly profitable, like Carrefour's department stores, the profit is usually only about 7%, and it is difficult to establish its own moat, so Jingdong learned Wal-Mart and established warehousing and logistics, that is, Jingdong logistics, which is Jingdong's strong profit point......

Kan smiled and continued: "Many people think that Wal-Mart is a big supermarket like Carrefour and China Resources Vanguard. In fact, no, Wal-Mart's real core competitiveness is warehousing and logistics, and they have too many distribution centers around the world, claiming to be a point-to-point seamless logistics system. The newly rising Pindodo is actually different from Dibao and Jingdong, Pindodo is actually grabbing the business of street stalls and itinerant vendors, and you know itinerant vendors, right? ”

Cheng Yangze nodded, although he is a seller of luxury underwear, he is also a person from the past, and he also bought all kinds of stalls when he was young, "I know this, it is the kind of people who drive container trucks and tie big horns, and fight guerrillas in third- and fourth-tier cities, counties and towns, known as factory direct sales clearance sales?" ”

"That's right!" Ye Hua said with a smile: "For example, there are two very popular merchants, one is the Jiangnan Leather Factory where the boss ran away with his sister-in-law, and the other is a shoe seller, because the director of the factory is his watch pot, so the original price of more than 300 or 400 leather shoes is only more than 100." ”

"Brother Cheng, now you understand, right? Why are there so many people using Pindodo, and the sales are still so high, in fact, it is not the so-called consumption downgrade at all, but because the sales of street stalls and itinerant vendors are a big market in themselves. ”

Cheng Yangze nodded again and again, the young boss said it was easy and funny, but in fact, it was deeply analyzed between the lines, and if you think about it carefully, isn't it exactly what he said?

said it in such a relaxed and funny tone, there is a kind of style of pointing out the country between jokes, and it is really terrifying, no wonder he is sitting in the position of the head of the coastline, not without reason.

And Ye Hua said: "Actually, don't look at the so-called Internet giants now, participate in the forum today, talk about a new model tomorrow, talk about a new pattern the day after tomorrow, and say that the pigs are blowing a new outlet, but in essence, they are making money from traditional business, but with the help of emerging Internet technology, they have carried out a 'dimensionality reduction attack' on some enterprises in the original industry, robbed their market, and then became bigger and stronger on this basis, and established their own moat." ”

"If you don't believe it, you can take stock of the bigger and stronger companies now, few say that they make something out of nothing, and to create a new business, they basically integrate more resources and reshuffle the original industry that was already very profitable." For example, our coastline, the current product is to use emerging technology to defeat the traditional screen and IMAX giant screen, and snatch their market. ”

"Another example is Xiaomi's mobile phone, which grabs the market of copycat machines; Didi took a taxi, re-shuffled the blue car, that is, the black car market. Even the social empire of penguins can give such a definition, according to this business logic, penguins are actually a clothing company......"

As soon as these words came out, Cheng Yangze's eyes widened slightly, how can an Internet social giant bring such a fresh and refined understanding?

I saw Ye Hua say: "To look through its history, its real financial turnaround was in 2003, when it took off by selling the 'buckle show', and it earned more than 400 million yuan in a quarter in that era, and the year before that was only a revenue of about 100 million." ”

Spreading his hands, Ye Hua shrugged his shoulders and said: "This 'buckle show' is clothes, when I was studying, many male classmates gave female classmates clothes, it is this 'buckle show', this kind of clothing of penguins is simply not too easy to make money, standardized, modular, procedural, except for a little design cost, nothing else is cost, so after the penguin tasted the sweetness here, it has been working hard in this clothing field, so that to this day, almost all high-profit games have become a business model that makes money by selling clothes." ”

"For example, the glory of kings, such as LOL, Dota, DNF, various suits, fashions, etc., the presentation of those skin props is not the difference in clothes." ”

"According to this business logic, it can be said that Penguin may not be the world's largest clothing sales group, but it is definitely the most profitable company in the world to sell clothes, the world's first Nike's annual global sales, and Penguin's annual revenue is about the same, more than 200 billion, but Nike alone has 500 stores in China, tens of thousands of counters, so how many in the world? ”

"According to the population, multiply by four, this cost is unbelievable, so Nike's profit is only about 10%, which can't be compared with the penguin at all, as for the second, it only sells more than 100 billion a year, which is almost an order of magnitude, let's not talk about it." ”

Speaking of this, Ye Hua finally showed a sly and cunning smile, and said: "Let's just talk about virtual singers and virtual idols, there is a lot of room for imagination, why do I say that I want to vigorously promote UGC culture?" We also sell clothes, and this is a positive cycle, the fire of clothes selling, the hardware will inevitably be hot, and in turn, the fire of hardware sales, the clothes will definitely sell well. ”

The truth!

……