1592 Eye-opening
As the most developed area of the cultural and educational industry in Haihan, newspapers and periodicals have unique market conditions. The content of newspapers and periodicals here is not only based on current affairs and national politics like Sanya, but also has a more diverse style.
For example, Xun Pengcheng bought a newspaper called "Vocational Education Reference" from the market, and its content is mainly based on the vocational training professional courses of many local colleges in Danzhou, which are basically all kinds of advertorials and advertisements. Xun Pengcheng used to be a practitioner in this industry, so he could naturally see at a glance that the survival mode of this newspaper was to advertise the signature specialties of various academies.
This kind of trade newspaper may not be a new thing for the time-traveler, but for the people of this era, it is a new thing that has never been seen before. Even if Xun Pengcheng has been a reporter in Sanya for two years, he has never seen any industry in Sanya that publishes such newspapers and periodicals, for no other reason, the cultural quality of the people is not enough to support the distribution cost of a newspaper in a single industry. However, the large number of academies in Danzhou provided the right conditions, and this newspaper is said to have subscribed several copies to each academy as a tool for internal brainwashing and external propaganda.
Xun Pengcheng didn't ask, but he knew that if any academy didn't subscribe to this newspaper, it would soon lose the upper hand in the competition of peers. And if you want to get a certain amount of exposure in this newspaper, you obviously have to use real money to buy pages. Although Xun Pengcheng did not know how large the circulation of this newspaper was, there were so many academies in Danzhou, and the cultural level of the local people was also among the best in Haihan, so it must have been above the "Sanya Express" where he worked in the past.
The larger the circulation, the higher the price of the content in the newspaper, and the overall revenue of the newspaper will increase. Think about the dried tofu advertisements in the past that were brought back by the editor-in-chief, and the prices were not much higher. If we could replace all the contents of an issue of the newspaper with full-page advertisements, how much money would we have to collect back? Xun Pengcheng couldn't help but admire the founder of this newspaper for being able to think of such a business opportunity, and it seemed that it was running quite well.
In addition to the "Vocational Education Reference", there are also two or three newspapers and periodicals on the theme of literary content such as poetry and poetry in Danzhou. Xun Pengcheng took a general look, and there were no heavy commercial traces in these newspapers, and the limited advertisements on them were almost all stationery supplies. But he doesn't think that a private newspaper without commercial profits can survive for a long time, and does a newspaper like this one that is dominated by literature really have so many people subscribe?
Xun Pengcheng carefully looked at the contents of the newspaper, and found that the advertisements in each newspaper were almost focused on one or two customers, and the price of the newspaper itself was extremely low. This kind of newspaper is also different from the traditional newspaper operation model, and should be sponsored by those merchants who sell stationery supplies. In other words, the newspaper itself is just a propaganda ploy for those businesses. Low pricing in exchange for more readers and reach, while the distribution and operating costs of the newspaper are borne by the main sponsors.
This kind of business model is also rare in Sanya, and it is rare for a newspaper to serve only a limited number of businesses like this, because doing so is almost tantamount to cutting off one's own money. Xun Pengcheng even boldly guessed that maybe the owners behind this kind of newspaper were those advertising businesses. As long as the target customer group is large enough, this kind of publicity will definitely have a certain effect, and it may not be profitable to maintain the operation of the newspaper in this way.
This book was first published on the Genesis Chinese website, and the following content will be re-edited later for anti-theft
As the most developed area of the cultural and educational industry in Haihan, newspapers and periodicals have unique market conditions. The content of newspapers and periodicals here is not only based on current affairs and national politics like Sanya, but also has a more diverse style.
For example, Xun Pengcheng bought a newspaper called "Vocational Education Reference" from the market, and its content is mainly based on the vocational training professional courses of many local colleges in Danzhou, which are basically all kinds of advertorials and advertisements. Xun Pengcheng used to be a practitioner in this industry, so he could naturally see at a glance that the survival mode of this newspaper was to advertise the signature specialties of various academies.
This kind of trade newspaper may not be a new thing for the time-traveler, but for the people of this era, it is a new thing that has never been seen before. Even if Xun Pengcheng has been a reporter in Sanya for two years, he has never seen any industry in Sanya that publishes such newspapers and periodicals, for no other reason, the cultural quality of the people is not enough to support the distribution cost of a newspaper in a single industry. However, the large number of academies in Danzhou provided the right conditions, and this newspaper is said to have subscribed several copies to each academy as a tool for internal brainwashing and external propaganda.
Xun Pengcheng didn't ask, but he knew that if any academy didn't subscribe to this newspaper, it would soon lose the upper hand in the competition of peers. And if you want to get a certain amount of exposure in this newspaper, you obviously have to use real money to buy pages. Although Xun Pengcheng did not know how large the circulation of this newspaper was, there were so many academies in Danzhou, and the cultural level of the local people was also among the best in Haihan, so it must have been above the "Sanya Express" where he worked in the past.
The larger the circulation, the higher the price of the content in the newspaper, and the overall revenue of the newspaper will increase. Think about the dried tofu advertisements in the past that were brought back by the editor-in-chief, and the prices were not much higher. If we could replace all the contents of an issue of the newspaper with full-page advertisements, how much money would we have to collect back? Xun Pengcheng couldn't help but admire the founder of this newspaper for being able to think of such a business opportunity, and it seemed that it was running quite well.
In addition to the "Vocational Education Reference", there are also two or three newspapers and periodicals on the theme of literary content such as poetry and poetry in Danzhou. Xun Pengcheng took a general look, and there were no heavy commercial traces in these newspapers, and the limited advertisements on them were almost all stationery supplies. But he doesn't think that a private newspaper without commercial profits can survive for a long time, and does a newspaper like this one that is dominated by literature really have so many people subscribe?
Xun Pengcheng carefully looked at the contents of the newspaper, and found that the advertisements in each newspaper were almost focused on one or two customers, and the price of the newspaper itself was extremely low. This kind of newspaper is also different from the traditional newspaper operation model, and should be sponsored by those merchants who sell stationery supplies. In other words, the newspaper itself is just a propaganda ploy for those businesses. Low pricing in exchange for more readers and reach, while the distribution and operating costs of the newspaper are borne by the main sponsors.
This kind of business model is also rare in Sanya, and it is rare for a newspaper to serve only a limited number of businesses like this, because doing so is almost tantamount to cutting off one's own money. Xun Pengcheng even boldly guessed that maybe the owners behind this kind of newspaper were those advertising businesses. As long as the target customer group is large enough, this kind of publicity will definitely have a certain effect, and it may not be profitable to maintain the operation of the newspaper in this way. As the most developed area of the cultural and educational industry in Haihan, newspapers and periodicals have unique market conditions. The content of newspapers and periodicals here is not only based on current affairs and national politics like Sanya, but also has a more diverse style.
For example, Xun Pengcheng bought a newspaper called "Vocational Education Reference" from the market, and its content is mainly based on the vocational training professional courses of many local colleges in Danzhou, which are basically all kinds of advertorials and advertisements. Xun Pengcheng used to be a practitioner in this industry, so he could naturally see at a glance that the survival mode of this newspaper was to advertise the signature specialties of various academies.
This kind of trade newspaper may not be a new thing for the time-traveler, but for the people of this era, it is a new thing that has never been seen before. Even if Xun Pengcheng has been a reporter in Sanya for two years, he has never seen any industry in Sanya that publishes such newspapers and periodicals, for no other reason, the cultural quality of the people is not enough to support the distribution cost of a newspaper in a single industry. However, the large number of academies in Danzhou provided the right conditions, and this newspaper is said to have subscribed several copies to each academy as a tool for internal brainwashing and external propaganda.
Xun Pengcheng didn't ask, but he knew that if any academy didn't subscribe to this newspaper, it would soon lose the upper hand in the competition of peers. And if you want to get a certain amount of exposure in this newspaper, you obviously have to use real money to buy pages. Although Xun Pengcheng did not know how large the circulation of this newspaper was, there were so many academies in Danzhou, and the cultural level of the local people was also among the best in Haihan, so it must have been above the "Sanya Express" where he worked in the past.
The larger the circulation, the higher the price of the content in the newspaper, and the overall revenue of the newspaper will increase. Think about the dried tofu advertisements in the past that were brought back by the editor-in-chief, and the prices were not much higher. If we could replace all the contents of an issue of the newspaper with full-page advertisements, how much money would we have to collect back? Xun Pengcheng couldn't help but admire the founder of this newspaper for being able to think of such a business opportunity, and it seemed that it was running quite well.
In addition to the "Vocational Education Reference", there are also two or three newspapers and periodicals on the theme of literary content such as poetry and poetry in Danzhou. Xun Pengcheng took a general look, and there were no heavy commercial traces in these newspapers, and the limited advertisements on them were almost all stationery supplies. But he doesn't think that a private newspaper without commercial profits can survive for a long time, and does a newspaper like this one that is dominated by literature really have so many people subscribe?
Xun Pengcheng carefully looked at the contents of the newspaper, and found that the advertisements in each newspaper were almost focused on one or two customers, and the price of the newspaper itself was extremely low. This kind of newspaper is also different from the traditional newspaper operation model, and should be sponsored by those merchants who sell stationery supplies. In other words, the newspaper itself is just a propaganda ploy for those businesses. Low pricing in exchange for more readers and reach, while the distribution and operating costs of the newspaper are borne by the main sponsors.
This kind of business model is also rare in Sanya, and it is rare for a newspaper to serve only a limited number of businesses like this, because doing so is almost tantamount to cutting off one's own money. Xun Pengcheng even boldly guessed that maybe the owners behind this kind of newspaper were those advertising businesses. As long as the target customer group is large enough, this kind of publicity will definitely have a certain effect, and it may not be profitable to maintain the operation of the newspaper in this way. As the most developed area of the cultural and educational industry in Haihan, newspapers and periodicals have unique market conditions. The content of newspapers and periodicals here is not only based on current affairs and national politics like Sanya, but also has a more diverse style.
For example, Xun Pengcheng bought a newspaper called "Vocational Education Reference" from the market, and its content is mainly based on the vocational training professional courses of many local colleges in Danzhou, which are basically all kinds of advertorials and advertisements. Xun Pengcheng used to be a practitioner in this industry, so he could naturally see at a glance that the survival mode of this newspaper was to advertise the signature specialties of various academies.
This kind of trade newspaper may not be a new thing for the time-traveler, but for the people of this era, it is a new thing that has never been seen before. Even if Xun Pengcheng has been a reporter in Sanya for two years, he has never seen any industry in Sanya that publishes such newspapers and periodicals, for no other reason, the cultural quality of the people is not enough to support the distribution cost of a newspaper in a single industry. However, the large number of academies in Danzhou provided the right conditions, and this newspaper is said to have subscribed several copies to each academy as a tool for internal brainwashing and external propaganda.
Xun Pengcheng didn't ask, but he knew that if any academy didn't subscribe to this newspaper, it would soon lose the upper hand in the competition of peers. And if you want to get a certain amount of exposure in this newspaper, you obviously have to use real money to buy pages. Although Xun Pengcheng did not know how large the circulation of this newspaper was, there were so many academies in Danzhou, and the cultural level of the local people was also among the best in Haihan, so it must have been above the "Sanya Express" where he worked in the past.
The larger the circulation, the higher the price of the content in the newspaper, and the overall revenue of the newspaper will increase. Think about the dried tofu advertisements in the past that were brought back by the editor-in-chief, and the prices were not much higher.
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