In addition to the sale of concert tickets and virtual tickets, peripheral revenue is also another major source of income, and the global tour is divided into two parts, one part is the concert and the other is the exhibition.

The exhibition usually has a lot of information about Hatsune Miku, as well as a lot of goods such as full-scale figures, souvenirs, accessories, and more, and starts at 9:00, closes at 18:30, and ends at 19:00.

The last core income is the income of title sponsorship, what strategic partners, special contracts, countdowns, special support, designation, hard advertising, etc.

The biggest sponsor this time is Bilibili.tv,Speaking of which Bilibili.tv there was a "big fight" with Aiqiyi on the exclusive naming rights,Bilibili.tv Not to mention,It's an ACG (Animation、Comic、Game)-themed animation video website entertainment site almost dominates the domestic two-dimensional,Aiqiyi is the top three Internet streaming video sites in China,Backed by Baidu。

But the background, Station B is also unambiguous, and the back of the people is also relying on the big tree of Teng Xun.

This time, in order to compete for the exclusive naming rights, there is also a wave of "mutual injury" and a wave of "mutual injury" to raise the naming price.

Because it is the exclusive naming right, the official offer is a huge naming right of 40 million yuan, and in the end, Aiqiyi and Station B staged a fairy fight, and actually raised the exclusive naming right to more than 100 million......

Don't say that Cripton's future media is a bit confused, do you feel like they're crazy? Even Ye Hua was alarmed by them.

At first, both parties were imperative and confident in the exclusive naming right this time, but when it was raised to 80 million, although Ai Qiyi paid the starting price, she felt that it was not worth it, and she was still in a state of loss.

In fact, even if the listed B station has reached a market value of 4.5 billion US dollars, it is still in a state of loss, and the last quarter's financial report came out with a net loss of 78.4 million soft sister coins; Ai Qiyi is also a loss, but it is also yin enough, knowing that the opponent is bound to win this time, he is already planning to give up, but he has to forcibly coax another wave to make the old opponent bleed, and finally Station B won the exclusive naming right with 113 million yuan of soft sister coins, although it was pitted, and got this exclusive naming right, Station B is also satisfied.

Speaking of which, this wave of operations between the two sides has also caused a lot of turmoil in the circle, and the people who eat melons are also happy to see the excitement, and most people feel that these two opponents are not angry with each other.

However, it is unrealistic to treat money as money as money because of mutual anger, 100 million, not a piece of clothing......

When Ye Hua learned about this, he was surprised for a while, and after thinking about it, he was quickly relieved.

The two are so crazy, in the end, Station B "tears" smashed 113 million, what they fancy is that the tour itself smashed more than 1 billion soft girl coins of sky-high publicity, this is real money to smash down, look at the Shangdu these days almost everywhere The relevant elements of the virtual tour, this is the influence of the 10000000000000 publicity offensive, and winning this wave of exclusive naming rights means that you can also indirectly enjoy the benefits brought by this publicity offensive.

All barrage websites can't come up with so much money to publicize, and Ai Qiyi, who is backed by Baidu, doesn't have the courage, the key is that it doesn't have a publicity point like this virtual tour, and even if you smash the money into it without a publicity point, it is equivalent to throwing money into it.

Ye Hua also expressed his admiration for the marketing methods of these Internet companies, the brain is novel, and the ability to create big Internet hotspots has two brushes, and the Bilibili.tv of the Aiqiyi War has been successfully on the hot search, and it can be seen from the search index and traffic queries of the two sites of Bilibili.tv and Aiqiyi, that this wave of operations by both sides is profitable.

Even, Ye Hua deeply doubted whether the two goods had reached a secret deal ♂ behind their backs, deliberately singing red face and white face, and then both parties benefited, whether the sky-high exclusive naming right was issued by both sides together, whether this is the case, except for both parties involved, only God knows.

After all, it's not impossible, although Bilibili.tv is now dominant in the two-dimensional field, Ai Qiyi is also a big station, anyway, you can't press each other, so why don't you make the cake bigger together?

As for what the truth is, only God knows and both parties know.

But in any case, Cripton must be the beneficiary, and Ye Hua is naturally also the beneficiary, with an additional 73 million yuan of unexpected income in vain.

Since it was an unexpected surprise, it was naturally only once.

In addition to station B won the largest exclusive naming right,Aiqiyi then got a special sponsorship for 12 million yuan,In addition to these two video sites,Other two-dimensional sites are not absent,Although it can't be compared with industry leaders like Bilibili.tv,Even some websites have to focus on participation in order to ensure traffic。

Like co-sponsors, there are a large number of two-dimensional sites.

ACGer, an integrated ACG media website that provides all kinds of ACG intelligence and information, is a must-do for this industry event.

XCOS, a platform website focusing on the coverage of the cosplay entertainment and culture industry, related to Cos surroundings and otaku culture trends.

DongManFM, Animation FM is the largest animation resource data in China.

Station M - Barrage Sound Picture Network "Missevan", a barrage Intu station, is also a domestic voice actor base.

Animetaste is the only website in China that focuses on independent animation.

A total of 16 ACG websites of all sizes are involved in various forms, such a big super hot spot in the industry, I am embarrassed to say that I am playing ACG if I don't participate, and some small stations have to pay money to participate, no way, not participating in the loss of users is inevitable.

This virtual idol global tour is also a demonstration of the super popularity of virtual singers to the world, and Hatsune Miku, as a virtual idol, is no less popular than a first-line international star, and the luxurious sponsor lineup is the biggest embodiment.

For example, the GT-Project racing Hatsune, which works closely together every year, and Mercedes-Benz are also not absent from sponsorship this year.

At the same time, another major sponsor, Sony, also strongly sponsored the event, Sony will also launch the PlayStation Hatsune Miku limited edition set, of which the white PS5 Hatsune Miku Limited Edition not only has the Hatsune Miku theme shell, but also comes with a Hatsune Miku "Tianyin Twins" Shangdu Station concert ticket worth 580 yuan, which is considered a promotional event.

Sony and Hatsune Miku reached a smooth cooperation,In the future,Hatsune Miku-related peripheral products and even games into the country is also entirely possible,Games are part of the small book ACG culture,If it can stimulate the potential of ACG culture in China,Sony believes that it is conducive to the in-depth development of its PlayStation business in China,It is no wonder that it did not miss this industry event and became a major sponsor。

In general, the concert has not yet been held, but the income from various title sponsorships has already been soft, and a rough summary of the global tour in the title sponsorship area, large and small revenues have achieved a total of 472 million yuan of soft sister coins.

……