As the time enters mid-September, the "Tianyin Twins" national tour premiere Shangdu Station is only half a month away from the holding date, and the venue is located in the southwest of Shangdu, and the name Shangdu Stadium has actually been renamed Shangdu Grand Stage early.

On September 16th, the virtual tour tickets for the commercial capital station were officially sold, and a total of 10,510 tickets were sold out in less than 5 minutes, and the crazy fans of the second yuan were quickly reported by the media, and the previous Hatsune Miku concert tickets were also sold out in less than 2 minutes, but the overall number was not much, and this time tens of thousands of tickets were sold, and it was four, indicating that more than 40,000 tickets were all sold out.

The news here was also quickly fed back to the NASDAQ at the first time, and the stock market opened the next day, and Cripton's market capitalization rose sharply at the opening, soaring 36% on the same day, and the market value exceeded $1 billion for the first time, reaching $1.062 billion.

After all, the rapid rise of the two-dimensional group has become a force that cannot be ignored more and more, and this time it fully proves the influence and madness of the "otaku" group.

As for the recent layout of Ye Hua and Coastline Technology, the outside world has further analyzed and speculated, but many people still can't guess what attracted his eagerness to this group.

However, as time goes by, the truth will not be hidden for too long, and it is believed that it will surface soon, and people in the industry are also polishing their eyes and waiting for the results.

It is worth mentioning that it is very angry for the former partner, that is, the ticketing website Damak.com.

As soon as the news of the "Tianyin Twins" national tour came out, Da Mark.com immediately found the ticket agent of the organizer who wanted to win the "Tianyin Twins" national tour.

However.

What caught Damak.com off guard was that the organizer abandoned him and chose to give the ticket agent to Qupiao.com, and with the explosion of ticket sales at Shangdu Station, the more you look at it, the more angry it becomes, and there are four stations behind, just the rhythm of this proper venue.

This can't blame Ye Hua for abandoning the big mark, who made it look ugly, the LOL World Championship was held in China three years ago, and it was once revealed that it colluded with scalpers, and its face was lost abroad.

And this time the national virtual tour, both Ye Hua and Cripton strive to create the most satisfying national virtual tour for fans, not seeking perfection, only perfection.

Scalpers cannot be eliminated, but scalpers must be restricted to the greatest extent.

Although the business of Qupiao.com has not yet expanded to the whole country and cannot be compared with Damak.com, the five cities on the national tour of "Tianyin Twins" are all metropolises, and the business scope of Qupiao.com includes these cities.

The ticketing agent of the "Tianyin Twins" national tour did not give Da Ma a wave of praise from fans, although it failed to completely eliminate scalpers, but the ticket price was not overly speculated.

The ticket price is divided into 1180 yuan/880 yuan/580 yuan/380 yuan/180 yuan.

Each stop of the tour will be held on Saturdays and Sundays, 2 performances a day, a total of 4 concerts at each station, and the tickets for the 4 concerts at Shangdu Station are all sold out, with a total ticket income of more than 7 million yuan, and the concert ticket revenue of the first station Shangdu has reached 28 million yuan.

No wonder Da Mark.com is so angry, there are four more stations behind, according to this popularity and the popularity of fans, the four stations in the back basically don't have to worry about the attendance rate of concert tickets.

However, although the ticket revenue is so high, it is not profitable for the organizers, because the profit is too low. The investment budget of the "Tianyin Twins" national tour has reached more than 1 billion soft girl coins.

Take the first station Shangdu as an example, the benchmark figure for the rental cost of the Shangdu Stadium is 3.7 million yuan a day, and the venue rent is discounted at least 11 million yuan after counting the time before and after the stage is set up and dismantled.

In addition to venue rental, another big expense of the virtual concert is the stage construction, and the entire cost and labor cost in this regard has reached more than 6 million.

In short, the venue rental, stage, plus the early rehearsal fee and gifts such as LED light sticks prepared for the audience, in addition to the organizers, co-organizers, ticketing agents and so on, share the box office.

The whole concert removes all expenses, and can make a profit of about 10 million pre-tax income, I have to mention that this is because Hatsune Miku and Luo Tianyi are both virtual singers, and they don't need to give a venue fee, otherwise, with Hatsune Miku's popularity, this appearance fee of 5 million can't run away, plus Luo Tianyi, who made a cameo, how can he get 1 million a game, just the appearance fee of the two virtual singers is almost the box office.

If it's just this kind of expenditure, it can be profitable, and it doesn't require a total investment of $220 million at all, and the biggest expense of this global virtual tour is not the cost of rent, stage, etc.

It's publicity!

The total investment of 220 million US dollars, of which the expenditure of publicity and distribution expenses has reached a terrifying 150 million US dollars, which is equivalent to more than 1 billion yuan of publicity and distribution expenses.

Now that the tour of the first Shangdu station has entered the countdown of the last half month, the most modern city in China has gradually been swiped by Hatsune Miku's advertisements, especially at night, the advertising space of the landmark Pearl Tower is occupied, subway advertisements, buses, etc., and the poster advertisements of "Tianyin Twins" can be seen everywhere.

If you don't know, you think this is Akihabara.

After Hatsune Miku's world tour, the last stop landed in the United States, New York's Times Square has already booked advertising space.

The publicity and distribution of 1 billion soft sister coins is not covered, and this strength is not weaker than the propaganda offensive of Hollywood super blockbusters.

If you want to rely on the income from concert tickets, let alone make a profit, it is a blood loss to your grandmother's house.

However, the profit point is not only concert tickets, but also the sale of virtual tickets, simply put, when the concert opens, watch the live broadcast or replay of the concert on the official website of Cripton Future Media, and the 76 concerts of the entire 19 stations of the global tour can be watched unimpeded, and the price of a virtual ticket is 228 yuan, and you only need to pay 3 yuan for an average of one game.

It's no exaggeration to say that virtual tickets are the core revenue stream for Hatsune Miku's global tour, if not the largest.

For real die-hard fans, 3 yuan a game is very cost-effective, basically including groups with consumption desire and genuine awareness, as for those who have no desire to consume, even if it is 28 yuan, he thinks it is expensive.

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