(Ps: There are two 142 chapters, but the content is different, the VIP chapter can't change the title, but it doesn't affect the reading, so let's go on like this)

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Friday, December 18, 2020.

"Avatar 2, two tickets, not the 3D version, is the HD (holographic) version."

"Do you have a membership card?"

"Nope."

"Then you won't be able to enjoy the discount, members can get a discount of 70 yuan / ticket, and non-members will be able to enjoy 105 yuan / ticket."

"Let's just buy the ticket as normal."

Shangdu Digital Cinema, at this moment, is already around 18:30, and the current hot atmosphere of this cinema can be said to be overcrowded, this kind of scene can only have when there is a phenomenal movie.

A series of labels blessed "Avatar 2" already has the potential of a phenomenal movie, which took 11 years to build, James Cameron's latest masterpiece, a total investment cost of $675 million, the first holographic movie in history, and so on......

After the premiere, the rave reviews played a big role in promoting the audience into the cinema, and under the Walt Disney did its best to publicize, it gave the public the feeling that they were embarrassed to keep up with the times if they didn't go to the cinema.

Holographic movies have been hyped for almost two years, and it can be said that it is no longer a new element, driven by the private shadow of the storm, you can watch holographic movies more than a year ago, but that is only a very small number of people can enjoy.

For ordinary public movie fans, it is still difficult to accept, the price of watching a movie for thousands of yuan is still an old movie, which makes mass fans prohibitive.

Now "Avatar 2" is being released simultaneously in the East and the West on a large scale, and the domestic ticket price is 70 yuan per ticket, almost all consumers who have the habit of watching movies are members, and if you buy tickets online, it will be cheaper by 10~15 yuan on average.

It is difficult for the public to have the desire to consume private films, but although the dozens of movie tickets in the cinema are two-thirds more expensive than the ticket price of 3D movies, in this era of 2020, the ticket price of 70 yuan a piece, coupled with the consumption upgrade brought about by technological upgrades, the audience also feels very reasonable.

"Avatar 2" has been watched by everyone, and at the same time, its final direction has also attracted the attention of countless people, it can be said that it is the interests of a large number of people, no matter what, the result will soon appear.

Judging from the current popularity of movie theaters, the beginning has also made movie theaters and producers very satisfied, which can be regarded as the first breath of relief, after all, the sky-high investment of almost 700 million US dollars.

Not only is Shangdu Digital Cinema popular, almost all holographic cinemas across the country are popular, this time "Avatar 2" opened simultaneously in 3755 cinemas in China, reaching a total of 15,700 holographic screening halls, the scheduling rate of holographic screening halls has reached 99%, plus the existing IMAX giant screen, 3D screen, the total proportion of film scheduling has reached 89%.

The first week of the film schedule can be said to be absolutely dominant, several movies have avoided the schedule window of "Avatar 2" and chose to postpone the release, and the movies that want to make money are forced to adjust the files, and the front and this monster are hard steel, there are absolutely no bones left, no one dares to do that.

North America will be one day apart due to time difference, North America by 3107 cinemas, 13,500 holographic theaters opened simultaneously, although North America was the first to promote holographic cinemas, but it was overtaken by domestic cinema companies, and the film market in Greater China has already surpassed North America, which is why the premiere of "Avatar 2" was placed in China.

Japan and South Korea did not join the simultaneous release stage, especially South Koreans, who quarreled online because the film's local release would be delayed by about four months.

In fact, Walt Disney can't wait for all countries and regions in the world to be released simultaneously, and Japan and South Korea are also box office warehouses, and the biggest reason why they can't join the simultaneous release is that the holographic screening hall is not enough, and it is still expanding.

In addition, there is the European market, which is a market with a lot of good things, but it is almost finished.

There are 527 holographic cinemas in the UK, 416 in France, 471 in Germany, and a total of 1,977 holographic cinemas in the entire European film market, and 760 in Russia.

……

Shangdu Digital Cinema, at 18:41, the 7th screening hall ended the screening, this screening hall is the holographic screening hall, this cinema has a total of 14 screening halls, of which the holographic screening hall has 6, and the rest is a 3D screening hall IMAX-3D giant screen, and has been included in the sequence of updating and elimination.

It is worth mentioning that the simultaneous release of the "Avatar 2" movie is carried out at the same time as the 3D version and the HD version, after all, the market share of the holographic projection hall has not completely replaced the 3D movie, and now it is also worthy of occupying half of the country, and it is naturally impossible for the producer and the cinema to give up the traditional screen, and the change of the two versions is completed through digital conversion, which only adds an additional editing cost.

At this moment, the audience of the 18:41 show in Hall 7 had already lined up at the entrance early, and the audience in the screening hall also walked out of the screening hall one after another after 154 minutes of visual effects enjoyment.

"My God, although I am still mentally prepared, I am still scared. ”

"yes, when the bow and arrow came from the front, it really scared the hell out of me, it was too real. ”

"Is this an immersion experience?" I finally know what it means to be immersive. ”

"Yes, that's amazing! ”

"I suddenly thought, watching horror movies in HD theaters, the horror index is absolutely going to be off the charts..."

"Good advice for you, to watch the HD version of the horror movie, it's best to bring a bottle of fast-acting heart pills. ”

"It's still unfinished, how about a second wave?" Anyway, tomorrow is a weekend. ”

"Yes, I've heard that different seat angles can have a new perspective, remember to change it, don't be in the same position." ”

：“OK。 ”

The audience who walked out of the screening hall was all excited, and it was the result of adrenaline rush, and the audience who had not yet seen it could not wait to hear their discussions, and the more they listened, the more they hung their appetites, and they felt uncomfortable waiting for one more second.

Finally, with entering the No. 7 screening room, this group of audiences also stepped into the holographic screening hall for the first time with explosive expectations, and they had never entered the holographic screening hall before.

The first feeling when I came in was that the indispensable screen of the cinema was gone, yes, yes, there was nothing in front of the seats, and the audience who entered the holographic screening hall for the first time was also full of curiosity and wandered around, and people found that the overall layout of the screening hall had not changed much, the biggest change was that the screen disappeared, and the ceiling had a set of ring light curtains emitting peaceful fluorescence.

At 18:50, the audience was full, all the lights in the screening hall were extinguished, and the noisy discussion stopped abruptly in the tacit understanding, and the screening hall was dark.

Everyone witnessed the miracle with anticipation and set their eyes on the future.

……